25 Ways to Get More Patients

healthcare.reachlocal.com | #RLDLL
To Get More Patients
25 WAYS

Claim & Optimize Google+ Local1
Google+ Local Pages
Accounts for 33% of visits to local business websites
59% of consumers use Google every month
to locate a good local business (31% every week)1
Google Listings + Organic Search account for
58% of visits to local business websites

healthcare.reachlocal.com | #RLDLL 3
Google Helpouts

healthcare.reachlocal.com | #RLDLL 4
Google Helpouts Optimization
• Availability
• Keywords
• Reviews
• Video in Listing
• Note: Can install Helpouts button on website

healthcare.reachlocal.com | #RLDLLhealthcare.reachlocal.com | #RLDLL
Claim & Optimize Business Listings &
Review Sites
50%
of business owners
have found wrong
information on their
business listings,
which causes
consumer
frustration.2
Generic Sites
Healthcare Specific Sites
2

Include Tracking Phone Numbers &
Website in Offline ads
Half the money I spend on advertising is wasted;
the trouble is I don’t know which half.
John Wanamaker, Department Store Innovator
3

Advertise on All Major Search Engines4

Advertise on All Major Search Engines
35%
of Internet
users use
Bing or Yahoo!
to search online.3
4

healthcare.reachlocal.com | #RLDLLhealthcare.reachlocal.com | #RLDLL 9
“Dentist Raleigh” on Google

“Dentist Raleigh” on Bing

Select Your Keywords Carefully5

Optimize Search Campaigns
IDENTIFY Local Search Terms
WRITE Better Paid Search Ads
LINK to Highly Relevant Landing Pages
REALLOCATE BUDGET
daily based on which keywords get clicks and calls
CONSIDER Enhanced Campaigns
• Extensions for Location, Phone #, Website, Sitelinks, and Offers
6

Set up & Actively Manage Social Media
Profiles & Respond to Questions
of consumers who contact a
brand on social media expect a
response within an hour.4
42%
7

Create Relevant Content That Gets
You to the Top of Search Results
PAGE 1
8

PAGE 1
PAGE 2
8

PAGE 1
PAGE 2
8
of searchers don’t scroll past
page one of the search results.575%

Example: Blog Post

Example: Facebook

Example: Twitter

Actively Request Positive Reviews
From Happy Clients
Follow-up Survey
Do’s
Don’ts
Pay for reviews
Follow-up email within
24 hours
Encourage reviews
from your location
9
90%
of consumers
reported that a
positive review
online influenced
their decision to
purchase.6

Use Site Retargeting to Remind Past
Website Visitors About Your Practice
10

Use Site Retargeting to Remind Past
Website Visitors About Your Practice
RETARGETING is an effective way to keep your
practice top of mind after they leave your website
without converting.
10

Summary: Discovery Phase
1. Claim & Optimize Google+ Local
2. Claim & Optimize Business Listings & Review Sites
3. Include Tracking Numbers & Website in Offline Ads
4. Advertise on All Major Search Engines
5. Select Your Keywords Carefully
6. Optimize Search Campaigns
7. Set Up & Actively Manage Social Media Profiles & Respond to Questions
8. Create Relevant Content that Gets You to the Top of Search Results
9. Actively Request Positive Reviews from Happy Clients
10.Use Site Retargeting to Remind Past Website Visitors About Your Practice

DON’T LEAK CONTACTS

Harness Leads With a Beautiful Website
Optimized for organic
and paid search
Calls-to-action and conversion
paths on every page [phone, form,
email]
Designed to engage and
convert visitors into contacts
85%
of consumers
will leave a
website if it
is poorly
designed.7
11

List Call to Action, Clear Value Prop &
Practice Areas & Services
12
555-555-5555_

List Call to Action, Clear Value Prop &
Practice Areas & Services
12
555-555-5555_
of potential sales are lost because
consumers can’t find information they are
looking for on a business’ website.8
50%

Place Phone Number in Upper
Right Corner
555-555-5555
13

Example: Before
No Clear Call to action
No Phone # at the top right
Too much copy
No Clear Value Prop

Example: After
Clear Call to action

Example: After
Phone # at the top right
555-555-5555

555-555-5555
Example: After
Value Proposition

Example: After
Access to details about practice
areas & services
Value Proposition

Use Landing Pages to Boost ad
Conversions
14

Make Site Mobile Friendly
Make it easy for contacts to call you from your mobile site
15

Make Site Mobile Friendly
Make it easy for contacts to call you from your mobile site
15
Mobile Searchers Say
Click-to-Call is the most
important feature.9
61%

Live Chat Social ChannelsEmail Forms
Free Consultation
Chat with: Visitor, Nicole
Offer Additional Contact Methods16
Marion: Hello, thanks for contacting
Premiere Laser Centre. My name is
Marion, may I have your name?
Visitor: Sarah
Visitor: What areas do you service?
Marion: Okay. We service the Greater
Sacramento Area and Beyond
Marion: Hi Sarah, how may I help you?
1
0

Example: Live Chat

Example: Live Chat
Make sure the
chat solution is
HIPAA-compliant
NOTE
:

Answer Your Phone17

Call Back New Contacts or Leads
Within an Hour
50%
of consumers will
choose to do
business with the
company that calls
them back first.11
18

Call Back new Contacts or Leads
Within an Hour
50%
of consumers will
choose to do
business with the
company that calls
them back first.11
Even better within
18

Prospective
patients
contact you
$$$
Follow up and send
emails to new leads
Generate more
revenue
Reply to Web Forms & Emails
Within an Hour
19

Prospective
patients
contact you
$$$
Follow up and send
emails to new leads
Generate more
revenue
Reply to Web Forms & Emails
Within an Hour
Emailing a new contact
within 20 minutes boosts
conversion rates by
49%.12
19

Check All Phone Numbers, Web Forms &
Email Addresses Are Active
Delivery to the following recipient
failed permanently:
not-active@email.com
We’re Sorry, something went
wrong with request. Please try
again later.
20

Summary: Contact Phase
1. Harness Leads with a Beautiful Website
2. List Call to Action, Clear Value Prop & Practice Areas & Services
3. Place Phone Number in Upper Right Corner
4. Use Landing Pages to Boost Ad Conversions
5. Make Site Mobile Friendly
6. Offer Additional Contact Methods
7. Answer Your Phone
8. Call Back New Contacts within an Hour
9. Reply to Web Forms & Emails Within an Hour
10. Check All Phone Numbers, Web Forms & Email Addresses are Active

DON’T LEAK PATIENTS

Collect Contact Information & Create Lead
List
21

Listen to Calls to Coach & Improve
Sales Skills
22

Make a Good Impression on
Lead Follow-up
23
Hello Susan,
Thank you for contacting us! Someone will
respond to you shortly about your inquiry.
We appreciate your interest and look
forward to speaking with you!
Best regards,
Premiere Laser Centre
(555) 555-5555
555-555-5555
Driving Directions

Make a Good Impression on
Lead Follow-up
23
Hello Susan,
Thank you for contacting us! Someone will
respond to you shortly about your inquiry.
We appreciate your interest and look
forward to speaking with you!
Best regards,
Scher, Basset & Hames
(855) 438-3094
555-555-5555
Driving Directions
Increase conversions
by when using
follow-up emails.13
30%

Nurture Leads That Aren’t Yet Ready
to Book an Appointment
Businesses that
nurture their leads
see up to
45%
more in ROI than
those that don’t.14
Special offers to take next step
Send a few follow-up emails:
• Why your practice / how different
• Service lines and products
• Patient testimonials
• Educational topics
24

Example: Lead Nurturing
Dear Jane,
Why bother shaving when you can have unwanted body hair removed gently and safely?
Most women and men of any race, color, or hair type can benefit from laser hair removal.
We use a state-of-the-art light therapy method designed to eliminate unwanted body hair. It is
a non-invasive technique that uses highly intensive beams of light to kill hair roots without
damaging the surrounding skin tissue. It is quick, effective, gentle, and a completely safe hair
removal method.
Give up painful shaving, tweezing and waxing! Contact us today at (555) 555-5555 for your
complimentary consultation.
Sincerely,
Premiere Laser Centre
555-555-5555

Track Purchasing Paths & ROI25

Summary: “Choose” Phase
1. Collect Contact Information & Create Lead List
2. Listen to calls to Coach & Improve Sales Skills
3. Make a Good Impression on Lead Follow-Up
4. Nurture Leads that Aren’t Yet Ready to Book an Appointment
5. Track Purchasing Paths & ROI

Thank You!
Connect with me:
elyse.archer@reachlocal.com
(919) 219 - 2468
@elysearcher
facebook.com/elyse.archer1
l linkedin.com/in/elysearcher
plus.google.com/+ElyseArcherInternetMarketingConsultant/

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