1. Contemporary Art Market Trends
Elvira Rafikova
UC Berkeley Extension
Marketing Intelligence
Instructor: Kerem Tomak
Spring 2015
Peter DoigJean-Michel BasquiatJeff Koons

2. • Problem: Is contemporary art an investment?
• Success: Identify key market trends to help make an
informed decision about investing into contemporary
art collecting
Jeff Koons Ai Weiwei AdrianaVarejão

3. Research Data Sources,Tools, And Processing
• Data Sources: artnet.com, artprice.com,
hiscox.com, deloitte.com, bcg.com
• Tools: Excel,Tableau
• Data Processing: gathered data from
sources, created Excel spreadsheets,
created Tableau sheets and dashboards

4. Research Analysis And Interpretation
Contemporary Art Sales Grow. Old Masters, Impressionism, Modern Art Sales Decrease

5. Creation And Preservation of Wealth CorrelatesWith Art Collecting
Research Analysis And Interpretation

6. China, USA, UK DominateThe Market.
South-East Asia and Middle East are growing markets
Research Analysis And Interpretation

7. Contemporary Art Is Accessible And AffordableTo Buy
Research Analysis And Interpretation

8. Conclusions
Key Contemporary Art MarketTrends Identified:
• Contemporary art market grows in revenue and share
• Art has an increasing investment value
• On-line sales for contemporary art grow
• Most of contemporary art sold for less than € 5000
Farhad Moshiri Banisadr Ali Christopher Wool Wangechi Mutu William Kentridge