GfK Promo barometer of the Belgian FMCG market. Period= p3 2014

1. GfK PROMO BAROMETER
P3 2014
© GfK 2014 | GfK Promo 1

2. Universe
Belgium FMCG Action (from 2014) Di Bel
Albert Heijn Intermarche
Aldi Kruidvat
Alvo Leaderprice
Carrefour Lidl
Carrefour Market Makro
Champion Match
Colruyt Match Food & More
Cora O'Cool (until 2013)
Cora Lux Okay
Delhaize Red Market
Delhaize AD Smatch
Delhaize Caddy Home Spar & Euro Spar
Delhaize Proxy Spar Lambrechts
© GfK 2014 | GfK Promo 2

3. Belgian retailers have implemented less promotions in P3 2014,
as they inserted more in the previous periods. Stable on YTD
Belgium, FMCG & fresh
P3 2014 (W9-W12 2014)
Number of FMCG promotions (#)
2012
2013
2014
(W5-W8 2014)
P01 P02 P03 P04 P05 P06 P07 P08 P09 P10 P11 P12 P13
vs. same period last year
4%
Growth rate
-3%
1%
YEAR 13
P3 14
YTD P3 14
© GfK 2014 | GfK Promo 3

4. Beverages, and especially wines, next to chilled products,
have been promoted more often in the beginning of March
Belgium, FMCG & fresh
YTD P3 2014 (W1-W12 2014)
YTD P3 evolution 2014 versus 2013
1,0%
0,4%
2,1%
7,1%
17,5%
-1,4%
-7,5%
-6,3%
FMCG
Personal care
Household Care
Frozen
Fresh
Dry
Chilled
Beverages
© GfK 2014 | GfK Promo 4

5. Questions?
Els Maes
Account Manager
+32 558 05 68
+32 478 55 06 35
Els.Maes@gfk.com
© GfK 2014 | GfK Promo 5