6. 6
OBJECTIVE
• In-house survey software for FNC clients
• Corporate Identity
Visual identification is important
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Riel CBM van and Balmer JMT, 1997, Corporate identity: The concept, its measurement and management, European Journal of Marketing,
vol. 31, No. 5-6, p. 340-355
7. 7
SIGNIFICANCE
• Quality improvement
• New product success
• Corporate profitability
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* Eiríksdóttir, H and Thorarensen, G. (2012). "Turning Customer Feedback into a Product Improvement Resource A Case Study at a Medium sized Mechanical Company".Department of Technology
Management and Economics, CHALMERS UNIVERSITY OF TECHNOLOGY, Göteborg, Sweden, 2012
8. 8
ATTRIBUTES
• For FNC, by FNC
• Custom features (upload images, Windows authentication)
• Can appear in CMS, Ports, etc., instead of as an email,
making them more likely to be answered
• Seamless transitions among FNC products
• Directly target users of FNC products rather than leaders
who do not use them
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9. 9
CHALLANGES
• PERCEIVED CHALLENGES BEFORE IMPLEMENTATION
• Improvement cost is immediate and visible while benefits
are long-term and indirect
• Management support and communication among
departments
• Structured process to handle feedback
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* Eiríksdóttir, H and Thorarensen, G. (2012). "Turning Customer Feedback into a Product Improvement Resource A Case Study at a Medium sized Mechanical Company".Department of Technology
Management and Economics, CHALMERS UNIVERSITY OF TECHNOLOGY, Göteborg, Sweden, 2012
11. 11
FUTURE PLAN
• Implement show/hide logic
• Add indicator for when program is processing
• Implement search and sort capabilities for
viewing list of drafts and old surveys
• Enable deletion of responses from DB
• Target recipients by position as well
• Heighten security measures (URL, etc.)
• Deploy on its own!
• Integrate with CMS, Ports, and more!
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