1. ROCK THE VOTE – LESSONS FROM A
US STORY
Heather Smith, Rock the Vote
Wellington, New Zealand

2. www.rockthevote.com
@rockthevote

4. Spin the Vote

5. RTV Registrants Voted at
Higher Rates in Key Demographics
2012 Turnout Among Each Demographic
Group

6. RTV’s New Registrants Under 30
Voted at a Higher Rate
TurnoutDistribution
2012 Turnout by Catalist Vote Propensity 2012 Score (Tiled vs. All Registered Voters)

7. Demographics of
RTV Voter Registration Applicants
Youth
~.56 million
Hispanic
~.10 million Unmarried Women
~0.42 million
African American
~.15 million
All Others
~.17 million
(for applicants with complete
demographic information
available)

8. Demographics of
All Registered Voters
Youth
~32 million
Hispanic
~16 million
Unmarried Women
~55 million
African American
~25 million
All Others
~91 million
(for voters with complete
demographic information
available)

9. The 7 year plan

10. 5 tips for mobilizing voters under 30
Demystify the Process
Make it Relevant
Ask
Create a Culture of Voting
Message, Messenger & Medium Matter

11. Contact:
Heather Smith:
heather@rockthevote.com
@rtvHS
@rockthevote