Dr Marc Wilson

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USING THE EVIL SCIENCE OF PERSUASION
FOR GOOD
Dr Marc Stewart Wilson, Victoria University of Wellington
Wellington, New Zealand

Using the evil science of
persuasion for good
Marc Stewart Wilson
School of Psychology, VUW

SOCIAL PROOF
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I had the honour of presenting my reflections on the autobiography of Professor Isaac Folorunso Adewole, titled "Uncommon Grace." As someone deeply invested in documentation and history, I found Professor Adewole's decision to narrate his journey from humble beginnings to occupying one of the highest offices in the land both inspiring and invaluable. In this eloquently written memoir, Professor Adewole provides a comprehensive account of his life, from his ancestral roots to his time as Minister of Health in Nigeria. The unique aspect of this autobiography is that he portrayed himself authentically without taking the help of third-party narratives, which is often seen in accounts of high-ranking officials. His upbringing was greatly influenced by his father's commitment to education. He became a prominent figure in advocating for the rights of the underprivileged through trade unionism. His story is one of unwavering determination, resilience, and faith. His experiences, including both successes and struggles, provide priceless lessons on leadership, perseverance, and the alignment of personal values with public service. While reading "Uncommon Grace," I was struck by the deep leadership lessons that are embedded within its chapters. Professor Adewole stresses the importance of inclusivity, servant leadership, and planning, which are all highly relevant in today's complex world. His commitment to accountability, as well as his primary responsibility as a researcher, serves as a guiding light for aspiring leaders across various disciplines. During his tenure as the Vice Chancellor of the University of Ibadan, he led with visionary leadership and transformative impact. His accomplishments have been meticulously documented in the book, which can serve as a blueprint for rejuvenating institutions and promoting academic excellence. In the latter part of his autobiography, Professor Adewole shares his experiences as a Minister, detailing the challenges he faced while serving the public with integrity and courage. His reflections on the complexities of public service, coupled with his commitment to the well-being of the nation, offer practical insights for policymakers and citizens alike. I have carefully read "Uncommon Grace" and it is more than just a memoir. It is a timeless book that is hard to put down once you start reading. While intellectuals may continue to debate whether uncommon grace was made possible by uncommon preparation or the other way around, I applaud Professor Adewole for sharing his ideas, knowledge, and experience with the public. I highly recommend this book to everyone.

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Yesterday in Lagos, I had the honour of delivering a lecture titled “If this Giant Must Walk; Manifesto for a New Nigeria“ at the Inaugural Memorial Lecture of Prince Emeka Obasi, founder and publisher of Business Hallmark and the inspirational figure behind the Public Policy Research and Analysis Centre - promoters of the revered Zik Leadership and Governance Awards. My lecture focused on the challenges of nation-building in Nigeria and how we can approach them in a way that promotes progress and unity. I discussed the many sources of concern about our country’s future prospects, including violent conflicts, revisionist contestations of the Amalgamation Act of 1914, discontent with the Nigerian economy, and dysfunctions in the federal system. Central to my lecture was the call to address these challenges by crafting a new manifesto for Nigeria. This manifesto, I proposed, should champion integrity, compassion, character, competence, and commitment to national unity and progress within a framework of democratic governance and cultural diversity. I firmly believe that by doing so, we can guide Nigeria to stride forward with pride and purpose. I want to thank the Board and Management of the Public Policy Forum for their kind invitation to speak at this important event and for their commitment to promoting public policy research and analysis in Nigeria. My gratitude also to the late Prince Emeka Obasi, a true inspiration and a builder of bridges across divides, for his contributions to the country. My thoughts are with his family and loved ones.

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I had the honour of delivering the Keynote Address at the 34th Annual Conference of the Nigerian Political Science Association (NPSA) in Lokoja. The conference theme, "Governance and Nation-Building in Nigeria: Some Reflections on Options for Policy," is relevant and timely. The challenges of nation-building are manifesting worldwide, including our continent and country. Violent conflicts and subterranean discord and discontent are prevalent, and the revival of irredentist ethno-regional and religious identities further complicates the situation. I believe that the conference was a great opportunity to discuss these challenges and reflect on practical policy options. I salute the President of the NPSA, Professor Hassan Saliu, for his leadership and the Executive Committee's effort to mobilize the membership despite a paucity of resources and the prevailing tough economic times. I am optimistic that the NPSA will continue to thrive, and I urge all of us to work towards the continued stability and unity of our country.

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Dr Marc Wilson

1. USING THE EVIL SCIENCE OF PERSUASION FOR GOOD Dr Marc Stewart Wilson, Victoria University of Wellington Wellington, New Zealand

2. Using the evil science of persuasion for good Marc Stewart Wilson School of Psychology, VUW

3. SOCIAL PROOF “Operators are waiting, please call now” versus “If operators are busy, please call again”

8. 75% of audience members found this useful. Thanks for your attention

Dr Marc Wilson

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