15. Why Teach???
I believe superior service is the essence of
hospitality. It will be the differentiator
between winners and losers in China’s
fastest growing industry, and is by no
coincidence one of the most difficult pieces to
incorporate into any growing organization.
Service is a skill that can be instilled as
means to separate from the status-quo, win
favor, and rise to the top. Les Roches Jin
Jiang remains as one of the few organizations
in the whole of China who stand ready to
share this knowledge, this superior service.
