Here are interesting facts about the Social Media landscape today and few tips for your dealership staff.

1. Presentation by Chris Chatterton – Digital Creative ELEAD1ONE1
SOCIALMEDIA DO’S&DON’TS101
Caring Is Sharing

2. Presentation by Chris Chatterton – Digital Creative ELEAD1ONE2
As of January 2014, 74% of online adults
use social networking sites
74%

3. Presentation by Chris Chatterton – Digital Creative ELEAD1ONE3
THEBREAKDOWN
The Social Landscape Based On 2014 #’s
70% of Facebook’s users
engage with the site daily
(45% do so several times a
a day). Facebook acts as the
the social hub for other
networks
I went to Google+ and
hungout by myself. Google
Google decided to sunset
Google+ and piece it out.
36% of Twitter users visit the
the site daily, which is down
down 10% from 2013
13% of LinkedIn users engage
engage daily and over 2.8
million businesses have a
linkedin company page

4. Presentation by Chris Chatterton – Digital Creative ELEAD1ONE4
WhySocialMediaIsImportant
In todays’ world, by the time the prospect tries to
contact you by phone or email, he may already know a
great deal about your firm. And much of that knowledge
comes from social media. But why is that important?
Because studies show that marketing companies who
use social media for six hours or more each week realize
a 52% increase in leads than companies that didn’t use
social media.

5. Presentation by Chris Chatterton – Digital Creative ELEAD1ONE5
CONNECTINGTHEDOTS
• You Personally Connect With Your Customers – When you connect to people’s emotions,
you connect with THEM!
• You Are Able To Address Problems/Questions Quickly - You become a trusted source of
information for not only the customer but the industry as well
• Showcase Your Dealership– By providing good/helpful information prospects will begin
to view you as resource rather than a typical dealership.
• You Have a Massive Audience – The lead potential is endless.
The Benefits of Connecting With Prospects & Clients

6. Presentation by Chris Chatterton – Digital Creative ELEAD1ONE6
DO……

7. Presentation by Chris Chatterton – Digital Creative ELEAD1ONE7
FOUR RULESTOSUCCESS
Be a Trusted
Advisor
Do Research Be Authentic
Nurture
Prospects &
Clients
In today's world, helping is
selling. Try to add value and
build trust within your
network. When they are in
the buying cycle you will be
the first and obvious
choice.
Social Media provides a
great way to see into the
dealers world before you
even talk to them. What
interest them, who are they
connected to, and are they
reasonable?
Social Media has no
governing body. Instead
the users rule social and
authenticity is a big deal.
Violators will be stoned and
crucified.
Social allows you to stay in
the hearts and minds of
your buying community
without having to do the
dreaded "check in" call or
send a thousand emails.
Buyers will follow people
that add value.

8. Presentation by Chris Chatterton – Digital Creative ELEAD1ONE8
DON’T……

9. Presentation by Chris Chatterton – Digital Creative ELEAD1ONE9
FOUR RULESTODIEBY
Talk About
Yourself All the
Time
Over Push
Products &
Services
Be A Creeper Be NASTY
Bragging on yourself or
your company all the time
is a turn off. Talk about, and
share, other's content – not
just yours.
You can't be a trusted
advisor if you can't hold a
conversation without
pitching. Social
communities don't want
people pitching their
products unless asked to.
Being pitchy is unwelcome.
You want to be where your
leads are, but don't
bombard them on every
platform begging to give a
demo or to visit their
dealership. Build a
relationship first.
Social media is not the
place to bad mouth
competitors or disgruntled
clients. It's not about
ragging on or engaging the
competition, but sharing
how you can help followers
succeed. Stay classy.

10. 10
SOCIALLANDMINES
SOCIAL MEDIA CAN BE INCREDIBLY DANGEROUS TO OUR BRAND IF USED CARELESSLY
10

11. Presentation by Chris Chatterton – Digital Creative ELEAD1ONE11
BOMB #TAGFAIL
Following Janay Palmer Rice's decision to stay with NFL
player Ray Rice after a domestic violence incident, the
hashtag #WhyIStayed was trending on Twitter. DiGiorno
Pizza tried to join the conversation, tweeting "#WhyIStayed
You had pizza." Within minutes the inappropriate tweet was
deleted and the company apologized, claiming it didn't
know what the hashtag was about before tweeting.
DiGiorno's inappropriate use of #WhyIStayed

12. Presentation by Chris Chatterton – Digital Creative ELEAD1ONE12
BOMB PICFAIL
When responding to a customer on Twitter, US Airways
included an incredibly inappropriate picture. It was deleted
about an hour later, and the airline apologized, claiming that
someone had been trying to flag the image and accidentally
copied and pasted it in the customer service tweet.
US Airways' NSFW tweet

13. 13
BESMART
Remember once it’s in the wild you can’t take it back.