2. 2
2
Please explain why/how your club qualifies for this award,
and the ways in which you have enhanced the university
experience of your members in 2016?
After winning club of the year in 2015, our club has remained
persistent in improving our club, our events and the services we
offer our members.
We put a focus on the small events in our club that we believe make
our club what it is. We tried to ensure we could make as many of
these events free to all our members and fortunately we have seen
great success in doing so. These small events ranged from BBQs,
DJ Lessons, Girl DJ Lessons, Production Lessons, Production
Masterclasses and an industry networking night; all of these events
were open to our entire membership base for free.
Alongside this, we also aimed to bring unique events to Curtin
Campus to improve our members social experiences and bring
together people with a common interest in electronic music. EMAS
has hosted two club nights over the course of 2016, EMAS GETS
SCHOOLED and EMAS VERSUS, with another boutique open-air
festival planned for the 14th October 2016. These club nights were
ticketed events so we made sure we made these events the best
they could be, with high production value through lighting and
visuals, the showcase of our best DJs, an additional silent disco (in
the case of VERSUS) and a defined theme throughout our marketing
campaigns, graphic design and event decoration.
At the end of last year as we saw our club expand in size and
numbers, we opted to create a role, Equity Director, dedicated to
our charitable pursuits since we now had the capacity to do so with
a larger committee. As EMAS is quite a time-consuming club, the
equity director was also responsible for ensuring our committee was
all up to date with uni work and if they were stressed or unable to
complete EMAS work, that it was delegated to someone else within
the committee. The last responsibility of the equity director was
ensuring that all our events were accessible to ALL our members.
We did this by running not one, but two Girl DJ courses over the
duration of the year, aiming to make DJing more accessible for
women in a heavily male dominated industry. Equity directors also
take on the role of welfare managers at our events, ensuring that
everyone is OK and having a great time.
EMAS also contributes to the university experience of students
engaging in other clubs’ activities through offering other clubs to
hire our DJs and equipment for their events. This year alone our
DJs have collaborated with CEC on their ball, TSA on their ball and
river cruise, the international student mixer as well as multiple
guild events including Tav bashes and the Commonwealth Bank
barbeques.
Please describe the THREE best events, activities, or initiatives
your club has coordinated in 2016.
Please refer to the following 3 pages.
3. 3
3
EMAS Versus
VERSUS
VILLA FRIDAY 9PM
MAY 27TH
DJ COMPETITION
187 STIRLING
STREET
UWA
WEAR
WHITE
EMAS
COLLECTIVE
PRESENTS
CURTIN
WEAR
BLACK
UNIVERSITY FACEOFF
18+ ID REQUIRED ON ENTRY. PLEASE DRINK RESPONSIBLY. DON’T DRINK AND DRIVE
The idea of VERSUS appeared last year and is a play on the friendly
rivalry between WA’s two main universities, Curtin and UWA. EMAS
is established at both universities, so we felt it was only right to
create a space for everyone to come together, have fun and enjoy
electronic music.
We ran the club night last year, packing out Ambar Nightclub with
a sellout show. In 2016, we decided to look bigger and better and
booked Villa Nightclub to host this event - a significantly larger
capacity than Ambar. Fortunately our marketing between both
EMAS Curtin and EMAS UWA Facebook pages (all coordinated by the
EMAS Curtin marketing team) proved very successful and we were
pleased to announce the show a sell out one day before the event!
All UWA students were instructed to wear white, while Curtin
students rep the black shirts - born out of the association with our
two styles of EMAS shirts available for purchase. EMAS volunteers
greeted all our guests at the door and kept cold people company
in the lines outside the nightclub, armed with white and black face
paint to give punters war stripes on their cheeks, ready to battle it
out with one another. Two lucky patrons who had one an earlier
competition were crowned Captain Curtin and Captain UWA and
given bandanas and capes. This created a really positive vibe all
around for volunteers and punters alike!
Inside, up the stairs, we had a small silent disco open for those
wishing to get away from the noise of downstairs. True to the
VERSUS theme, one channel was manned by Curtin DJs and the
other by UWA DJs. Similarly our mainstage, the centre of Villa
Nightclub, put our DJs face-to-face in front of the majority of the
crowd with “back-to-back” sets. On stage we had two giant wooden
cut outs - a flamingo for Curtin and a peacock for UWA (the icons of
the branding) - and a “VS” white cutout formed our DJ booth, which
we projected visuals onto! All our production and visuals were done
by some very talented committee members with skills they had
learnt in the club.
4. 4
4
DJ Lessons /
Girl DJ Lessons
EMASpresents
GIRLDJ
LESSONS
CURTIN:
Wednesday 7th Sept
12PM - 2PM
108.118
UWA:
Wednesday 5th Oct
12PM - 2PM
Location TBA
FREEFOREMASMEMBERS
EMAS signups available
before lesson commences.
EMASpresents
DJLESSONS
12PM - 2PM
Wednesdays Week 9-11
Ken Lecture Hall, Building 403
27th April | 4th May | 11th May
FREEFOREMASMEMBERS
EMAS signups available
before lesson commences.
Since EMAS Curtin’s inaugural year, we have hosted free DJ lessons
for our members to come along and learn a new skill. Open to all
skill levels, the lessons focus on the main theoretical knowledge
which is presented through a lecture and the technical skills
involved in DJing. We then disperse the students into groups based
on their skill level and music tastes and give them the opportunity
to try out industry-standard DJ equipment with a tutor hovering
nearby to guide them. During this time, we push all beginner
students to achieve one main goal - seamlessly mix one song into
another! We have seen some great results from our students - many
have gone on to take up DJing properly - and have had much
positive feedback.
This year we have also undertaken Girls DJ Lessons for all our
female-identifying members to try their hand at a skill within an
industry that is heavily male dominated. From an equity standpoint,
we wanted to make DJing more accessible for our female members
to try out without feeling intimidated or embarrassed. The short
course took place before our main DJ lessons in both semester 1
and semester 2 and acted as an introductory lesson. Run entirely by
our female committee members, we had some amazingly positive
feedback and this will definitely be something we run in the future!
Both DJ Lessons and Girl DJ Lessons were run in conjunction with
eachother during semester 1 and 2 of 2016, entirely free of charge for
all of our members.
5. 5
5
Connect Industry
Networking Night
A PROFESSIONAL NETWORKING NIGHT
FOR THE MUSIC & EVENTS INDUSTRY
EMAS PRESENTS
SEPT
21
CURTIN TAV
7PM - 10PM
18+IDREQUIREDONENTRY.
On the 21st September in semester 2, EMAS Curtin hosted an
industry networking night at the Curtin Tavern free for all our
members. We had organised for a group of industry professionals
within the Perth arts and entertainment industry to come down for a
mixer with our members and later a formal panel. These VIPs ranged
from producers, DJs, promoters, photographers, bar managers and
venue managers.
Food was provided free of charge to all guests during the duration
of the event. Guests had the opportunity to chat casually with each
panel member before and after the formal panel - where questions
were asked one by one in a group situation. EMAS committee
members had prepared some extra questions just in case our guests
didn’t speak up at first. Fortunately, everyone voiced their questions
with confidence!
We consider Connect to be a huge success for our club, due to the
knowledge and experience our VIP guests brought to the table, as
well as the amazing turnout we had from our members.
6. 6
6
What avenues have you utilised in promoting your club
and your events to students throughout the year?
EMAS Curtin has an extensive pool of communication
channels to promote our events to our members and non-
members. These initiatives are run by our Marketing Director
and the marketing portfolio.
Under the Marketing Director’s guidance are some ordinary
committee members (marketing officers) as well as two
graphic designers. These channels include:
• EMAS Curtin Facebook page (https://www.facebook.com/
EMASCurtin/)
• Use of the Facebook “livestreaming” feature to promote live
DJ mixes and countdown event launches
• Instagram (https://www.instagram.com/emascurtin/)
• Snapchat (@emascurtin)
• Mailchimp newsletters and event launch information
• Posters in Guild area
• “EMAS” stickers and stickers for our events
• Branded event tickets
• On-campus presence, with activations and ticket stalls.
We usually bring along some decks and a small speaker
to provide some music and make our stall al ittle more
interesting.
• Use of Guild Promotion through the club portal and
association with Guild Life Hacks and small mention in
“Club Feature” of Grok.
• Crossword and Colouring-in flyers
We have also reached out to many clubs on-campus for
collaborative events, however have not had much success
apart from providing DJ services for their events.
What are the main communication methods you use to
keep your members informed and engaged with the club?
We use various communication channels to keep our
members up to date. These include:
• EMAS Curtin Facebook page (https://www.facebook.com/
EMASCurtin/)
• Instagram (https://www.instagram.com/emascurtin/)
• Snapchat
• Mailchimp newsletters and event launch information
The EMAS Collective website (www.emascollective.com) &
Blog is a great way to inform our members on happenings
in the Perth music and events industry, while also keeping
them engaged in what the club does. Other ways we keep
our members engaged is by releasing merchandise such as
T-Shirts and Hats available for purchase for a relatively low
price. Many of our committee members wear them on and
off campus, so it gives EMAS an on-campus presence. Other
merchandise has included stickers and bottle openers, which
can raise awareness off-campus as well!
How often does your committee meet, and how many
people are regularly and actively involved behind the
scenes with organising the club and your events?
EMAS Curtin’s Executive meets once a week, every Wednesday
night on campus, so there is always something going on. The
rest of our committee meets approximately every 2 weeks,
and is made up of 25 committee members. Our meetings are
usually capped at 1.5 hours, but it is not uncommon for them
to run for 2 hours.
Outside of the committee we also source volunteers from our
membership base. This can include very active members,
as well as some of our counterparts from our sister-club at
UWA. They are usually a great help when we have larger-scale
events. We always try to create an incentive for our volunteers
giving up their time, whether that be experience in an area of
our club that they are interested in or potentially even a free
merch shirt.
Do you have a handover process in place for your club
committee in order to ensure the club’s longevity from
year to year? If yes, please briefly describe how this
works.
Throughout the year, EMAS strives to provide opportunities
for our committee members to continually gain experience
in areas they are interested in. Committee members are
encouraged to step-up and take on more responsibilities
if they show interest and enthusiasm, and often shadow
executive members during the later half of the year to
understand fully what the roles encompass. Executive
meetings are not private and they are open to any committee
member to attend - we like to ensure that every committee
member has been to at least one executive meeting by the end
of the year.
After elections, we have a handover meeting to transfer bank
account details, online permissions and passwords, etc. A
short review is done of the year and recommendations are put
forward to the new executive. After this, a handover dinner
takes place and executive members are encouraged to sit with
their alumni-counterpart to discuss one-on-one goals and
provide feedback in a social, casual environment.
7. 7
7
EMAS
Gets Schooled
MARCH 16, 8PM-LATE
AMBAR NIGHTCLUB
-TICKETSONSALENOW-
18+ ID REQUIRED ON ENTRY. PLEASE DRINK RESPONSIBLY. SMOKE-FREE EVENT
9. 9
9
Is there anything further you wish to tell us
in support of your club’s nomination for this
award?
Here’s a full list of the events we have run/been
involved with this year:
SEM 1
• Meat and Greet BBQ
• Fresher Elections
• EMAS GETS SCHOOLED
• EMAS VERSUS
• World’s Greatest Shave
• Committee Camp
• TSA River Cruise (DJ)
• March for Melanoma (DJ)
SEM 2
• Connect
• R U OK? Day Fundraising
• Melville Cares Disco
• Red Party (DJ)
• CEC Ball (DJ)
• TSA Ball (DJ)
BOTH
• Vickery House DJ Lessons
• Girl DJ Lessons
• DJ Lessons
TBC
• BASS CAVE (14th Oct)
• Production Lessons
• Production MasterclassesTop: March for Melanoma
Top Right: Red Party
Right: World’s Greatest Shave
Charity Initiatives
