For this Individual Project, you will use the research you conducted for your Unit 3 discussion on advantages and disadvantages of social media, focusing on written communication. Using your research to support your claims, you will compose an essay that argues whether social media improves or damages communication. Your essay must contain the following: Introduction: In the first paragraph, state your thesis and provide a summary of your main topics discussing how social media impacts communication. You should consider both the potential positive and negative impact social media engagement can have professionally. Body: In 3-4 paragraphs, discuss your main topics on how social media impacts communication and how its use can positively or negatively impact you professionally. You should include both perspectives in your essay, and support your claims with research (using the information from the 3 articles you chose for Unit 3, ensuring that there is at least one APA style in-text citation for each of those 3 articles throughout your essay). Conclusion: In the final paragraph, conclude your essay by summarizing your main topics. References page: Create a references page following APA formatting to list all references used in this essay. You should have a minimum of 3 references, at least 2 of which must have come from the CTU Library. For help with formatting your references page, check out the Introductory APA Writing Style Guide. Social Media and Written Communication Social media can be defined as a collection of online platforms and tools that enable people to share content, profiles, opinions, insight, experiences, perspectives and media thus facilitating consequential conversations and interactions between groups of people around the world (Bala, 2014). For instance, Facebook is a social media platform for mass marketing, Twitter for a broadcast system, LinkedIn provides professional connections which result in lead generation and drives sales, Google+ keeps marketers attention and YouTube has remained to be the videos home. Others include Instagram and slide share. Accordingly, written communication, on the other hand, can be defined as the process of conveying a message through printed symbols. It is the most important and effective mode of business communication. Examples of written communication include memos, reports, email, letters, telegrams, advertisements, and brochures. Generally, social media can be a useful tool for business thus bringing advantages such as indirect engagement with the audience and boosting website traffic. Nevertheless, Social media can have disadvantages in the business including the resources required and the negative feedback. One of the main advantages of social media is it enhances connectivity in regardless of geographic location and religion. People around the world can connect with each other to learn, share thoughts, experiences, and skills (Baruah, 2012). In contrast, writ ...