1. Jimo – Capting Attention By Neuromarkting
In a world with millions of visual stimulations the brain gains filters
against the advertising. Studies prove that consumers ignore much of
traditional advertising. This means there is a huge waste of money,
time and human resources. This is even more true in a brand that is
making their first steps overseas market and it is not yet seen as an
industry reference.
By the knowledge of the essential rules to create a powerful brand
we created some advertising images to be used via digital marketing.
Knowing that a brand has to be more than just product and knowing
that happiness, mystery and the antithesis always lights attention on
the humans brain we perform three commercials.
In one associate the brand to happiness. On the other we create a
sense of mystery without presenting any brand identification. On the
third we said that what the clients are seeing... was not what they
was seeing…
Of course story has continuation throw site and landing pages where
we identify the brand values and benefits of the products. The end
result was the huge increase openings, clicks and requests for
information.
Duarte Cardoso 10