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CV OF DR. SUMAN KUMAR DAWN
Name DR. SUMAN KUMAR DAWN
Position
Head of the Department, Centre for Management
Studies, JIS College of Engineering ( Autonomous,
AICTE approved, NAAC accredited)
Area
Marketing, Strategic Management and Quantitative
Methods
Address :
Talikhola, Chinsurah Station Road, Chinsurah RS,
Dist-Hooghly, West Bengal, Pin 712102
Mobile &E-
mail
9831283679 , 9038667989;
skd_hooghly@ yahoo.co.in
Total Experience : 21 years (14 ears in Academic, Research, Administration
7 years in Industry)
Educational Profile at a Glance : M.Sc (Mathematics) (IIT, Kharagpur), MBA ( Marketing),
PhD, UGC-NET qualified in Management , GATE qualified , Research Scholar ICSSR, New
Delhi ( Under MHRD)( Govt. of India) New Delhi
Educational Qualifications
2008 PhD from The University of Burdwan
1993 MBA (Marketing) passed with First Class from The University of Burdwan (
2years full time)
1999 M.Sc ( Mathematics) (IIT, Kharagpur) passed with First Class from Indian
Institute of Technology , Kharagpur
1997 B.Sc (Hons) (Mathematics ) passed with 2nd
Class from The University of
Burdwan
Tile of the PhD : “Designing Promotional Strategies for Effective Marketing in A
Competitive Environment: A Case Study of Clariant (India) Limited”.
Affiliations
Head of the Department, JIS College of Engineering, Kalyani (Sept. 2006 onwards)
Asst Professor and Controller of Examinations , Eastern Institute for Integrated Learning In
Management, Kolkata ( June 2006-July 2007 )
Teacher-In-Charge , Chandannagar Institute of Management & Technology ( Affiliated to
the University of Burdwan) ( 1st
July 2001-May 2006 ).
Market Support Manager , Clariant (India) Limited ( Formerly Sandoz India Limited) (
March 1997 to June 2001)
Marketing Manager , Sudha & Subha (P) Limited
Kadimi International (April 1995 to June 1996)
Glasstronics India Limited ( February 1994 to March 1995)
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Present Position: Head of the Department, Centre for Management Studies, JIS
College of Engineering (a leading Autonomous Institute,
AICTE approved and NBA accredited Engineering and
Management Institute)
Guest Faculty of IISWBM (Indian Institute of Social
Welfare and Business Management) in PGDBM (Course
– Evening)
Subjects offered at IISWBM: Product and Brand
Management, Sales and Distribution etc.
Previous Experience : Asst. Professor & Controller of Examinations
Eastern Institute for Integrated Learning in
Management (EIILM) (A prestigious Institute offering
MBA and PGP programme since 1995).
Guest Lecturer in the Department of Business
Administration of The University of Kalyani
Area of Teaching ( Subjects Offered) (In MBA and BBA(H):
Marketing Research
International Marketing
Advertising & Sales Promotion
Strategic Management
Quantitative Methods
Research Methodology
Brand Management
Strategic Marketing
Awards & Honours
Qualified UGC-NET(Management) for Lecturership, December 2012
Qualified GATE Examination in 1990
Professional Membership
Confederation of Indian Industry (CII)
Bengal Chamber of Commerce and Industry ( BCCI)
Editor –In-Chief of JIS Management Vista ( A Bi-annual Journal having ISSN No. 0974-
0872 )
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Member of Editorial Board of Spandan ( An International Journal with ISSN No. 2348-
666X )
Member of Editorial Board in International Journal of Management Technology
Member of Editorial Board in the Standard International Journals
Publications [ Research Paper (referred journals), Cases, Books]
S.K. Dawn, The Strategies, Challenges, Opportunities and Growth Dimensions of the
Organised retail Sector: An Analysis on Indian perspective , JIS Management Vista (JIS
Management Journal), Vol .II , No.2 , July-December , 2008, pp.13-26.
P.K. Bardhan and S.K. Dawn, Role and Efficacies of Supply Chain Management in Indian
Automobile Industry : A Case Study of Two Leading Indian Automobile Companies,
Kindler ( Management Journal of Army Institute of Management), Army Institute of
Management, vol. –VIII, number 2, July –December 2008 (ISSN 0973-0486).
S.K. Dawn , Designing Effective Distribution Strategies –An Empirical Study, Survey
(Journal of IISWBM) , Vol. 49, No.1 &2, 2009 , pp.1-16,(ISSN : 0586-0008)
T.K. Bose and S.K. Dawn , An Analysis of The Impact of Promotional Elements on Sales
and Profits : An Empirical Study, Amity Business Review , Volume 10,No 2 July-
December 2009 (ISSN No. 0972-2343)..
S.K. Dawn & S Paul , Relevance of Logistics in Supply Chain Management for overall
Customer Satisfaction: An Empirical Study, Review of Professional Management Volume -
7, Issue 2, July – December, 2009 ( ISS-0972-8686), New Delhi Institute of Management
S.K. Dawn and S. Paul , Managing Sales through Sales Force Motivation: An Empirical
Study Based on Indian Financial Organisations, Kindler ( Journal of Army Institute of
Management , Kolkata) vol.IX, no.2, issue July-December2009-10, (ISSN 0973-0486)
S.K. Dawn and M.K. Das , Reengineering Branding Strategy : A New Paradigm of
Sustainable Competitive Advantage with Special Emphasis on FMCG Segment in India ,
Published on Domain, vol.2, Issue 2, Jan-Jun 2010 (ISSN No. 0973-9564).
S.K. Dawn and Anindya Guha , E-CRM : A Critical Analysis by Developing an Effective
Model, Asia pacific Business Review , vol. V1, Number 3, July-September 2010 (ISSN :
0973-2470).
S. K. Dawn & S Paul , Developing Brand Strategies of Pharmaceutical Products: An
Empirical Study on Diabetic Products, Survey, IISWBM, vol. 50, nos. 1& 2, January-June
2010 (ISSN: 0586-0008).
S . K. Dawn and M.K. Das, “CRM: An Essential tool for the success of Airline Industry”,
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published on Proficient, The International Journal on Management, Vol.- II , Issue-1 ,
January-2010 (ISSN 0975-475X)
S. K. Dawn and S. Biswas “Managing Absenteeism: A Study on Spanco BPO Services
Limited “, published on “JIS Management Vista”, vol. IV, No.1, January-June 2010 ( ISSN
: 0974-0872).
S. K. Dawn “Developing Distribution Strategies for Effective Operations: An Empirical
Study Based on Tropicana”, Indian Journal of Marketing, vol. 41, no.2, February, 2011
(ISSN 0973-8703)
S.K. Dawn & R. Chowdhury, “Electronic Customer Relationship Management (CRM):
Conceptual Framework and Developing a Model”, International Journal of Business and
Information Technology (IJBIT), vol.1, no.1, March 2011 (E-ISSN 2047-0363).
S.K. Dawn & S. Biswas, “Employer branding: A new strategic dimension of Indian
corporations”, Asian Journal of Management Research, vol. 1, no.1, 2011 (ISSN 2229-
3795).
S.K. Dawn & U.Kar, “E-Tailing In India: Its Issues, Opportunities and Effective Strategies
for Growth and Development “, Zenith: International Journal of Multidisciplinary
Research: ISSN: 2231-5780, vol.1 , Issue 3, July 2011.
S.K. Dawn & S. Pal, “Medical Tourism in India: Issues, Opportunities and Designing
Strategies for Growth and Development “, Zenith: International Journal of
Multidisciplinary Research: ISSN: 2231-5780, vol.1, Issue 3, July 2011.
S.K. Dawn & S. Pal, “Marketing OTC Pharmaceutical Products: An Analysis on
Customers’ Attitudes “, Siddhant Journal: vol.-11, No.4, Oct-Dec.2011.
S.K. Dawn & A. Sanyal, “ Determinants of Employees’ Job Satisfaction : A Study on
Eveready Industries Limited”, Asia Pacific Journal of Research in Business Management
(APRJRBM): ISSN: 2229-4104 , vol.2, Issues 12 , December 2011
S.K. Dawn & M. M. Dutta, “Mergers & Acquisitions in Indian Banks After Liberalisation :
An Analysis “, Indian Journal of Commerce & Management Studies: ISSN 2249-0310 :
Vol.III, Issue 1, January 2012.
S.K. Dawn & T.K. Bose, “Green Marketing for Sustainable development: Issues,
Challenges and Strategies in Indian and Global Perspectives”, Kindler, Journal of Army
Institute of Management, December 2011
S.K. Dawn, “ Understanding Effective Promotional Strategies in an MNC : A Case Study”,
Arth Anvesan, January 2012
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S. K. Dawn & S. Biswas, “Efficacy of Training and Development Analysis Based on
Competency in a Brewing Industry”, Review of Professional Management5 , Vol. II, issue
1, ( January –June 2013) ISSN : 0972-8686
S. K. Dawn & S. Biswas, “Talent Management : Designing Strategies”, ASBM Journal of
Management , vol. VI, issue II, July 2013, ISSN : 0974-8512
S. K. Dawn, “Personalised Marketing : Concepts and Framework “, Productivity; vol.54,
no.4, ISSN : 0032-9924, eISSN: 0976-3902
S. K. Dawn, “ Estimating market potential and identifying marketing Mixes to Market the
Dairy Whitener : A Detailed Analysis: Spandan FMS –GNIT International Journal; ISSN:
2348-666X
Participation and Presentation in Conference:
Participated and Presented paper in the International conference on “Achieving Excellence
in Business Organisations: Issues and Challenges”, held at The University of Burdwan,
West Bengal on 29-31st January 2009. The title of the paper was “Developing Distribution
Strategies for Effective Business Operations: An Empirical Study based on Tropicana”.
Participated and presented the paper in the International Conference at Prestige Institute of
Management and research (PIMR), Indore on January 30-31, 2010. The theme of the
research paper was “E-Commerce: A New Realm for Indian Industries: Its Challenges
and Opportunities”.
Participated and presented the paper in the International Conference of IISWBM , Kolkata
on January 13-14 2011. The title of the research paper was “Ecotourism in West Bengal:
Problems, Opportunities and Developing Effective Strategies to Promote
Ecotourism”.
Participated and presented paper in the International Conference at Jyotirmoy School of
Business , Kolkata (JSB) on February 26th
February 2011 . The title of the research paper
was “Employer Branding: A New Strategic Dimension of Indian Corporations “. The
theme of the International Conference was on People Management: Issues &
Challenges.
Participapetd and presented the research paper in the International Conference (ICBAMI-
2012), organized by Dr. B.C. Roy Engineering College , Durgapur , on 10th
& 11th
January
2012. The title of the research paper was “Building Corporate Branding Through
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Corporate Social Responsibility: A Study on Some Selected Indian Companies.
Participated and presented present paper in the National Seminar organized by the
Department of Business Administration on 22nd
& 23rd
November 2012. The title of the
paper is “FDI in Indian Retail Sector: A Critical Analysis”.
Participated and presented paper in the National Seminar organized by the Department of
Business Administration on 22nd
& 23rd
November 2012. The title of the paper is
“Relevance of Talent Management in Organizations: A Strategic Approach.
Participated and presented paper in the National Seminar organized by the School of
Management and Social Science , Haldia Institute of Technology , W.B on 26th
-27th
December 2012 The title of the paper is “Personalised Marketing : Concepts &
Framework”.
Participated and presented paper in the National seminar organised by The Department of
Commerce, The University of Burdwan , W.B. on “IPR : Its Impact on Industry , Trade and
Commerce” on 26th
& 27th
March 2004. The tile of the paper was is “Protecting
Computer Software-As an Intellectual Property”.
Attended the 2 days National Seminar on “HR Challenges in the New Millennium”
organised by the Commerce Dept. of the University of Burdwan on 18th
& 19th
April 2003.
Attended the National Seminar on Rural Consumers in Globalizing Market Vulnerability
and Choice organized by Department of Sociology University of Kalyani in association
with Centre for Consumer Studies Indian Institute of Public Administration New Delhi on
December 15-16, 2010. The topic of the paper is "Rural Consumerism in India:
Challenges and Perspective"
Attended the two day International conference on “Indian Marketing Summit” held at New
Delhi 8th
and 9th
January 2007. This International marketing Summit organised by Birla
Institute of Management technology (BIMTECH, Greater Noida, UP).
Participated in AICTE sponsored National Conference on “Sustainable Business Growth
and Modern Management”, organized by Centre for Management Studies, JIS College of
Engineering, Kalyani, on April 27-28, 2012.
Participated in TEQUIP sponsored National Seminar on ‘Recent Trends in Information
Technology’ organized by Department of Information Technology, JIS College of
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Engineering, Kalyani, held on 19th
September, 2013.
Short-term Course, Workshop and Refresher Course Attended
Attended the training by organised by Society for Education and Economic Development
(SEED) on 18th
to 22nd
December 2002, at New Delhi. This training programme was only
organised for Principal of Colleges and the theme of the training programme was
“Leadership Development Programme for Principals of Colleges on IT for development
and management of Colleges”.
Participated in Faculty Development Programme on ‘Teaching-Learning Process’
organized by JIS College of Engineering, Kalyani on 16th
August, 2011.
Participated in National Seminar on ‘Global Economic Crisis: HR Challenges’ organized
by Dept. of Business Administration, University of Kalyani held on 26th
April, 2009.
Participated in National Seminar on ‘Investor Awareness’ organized by Dept. of Business
Administration, University of Kalyani in collaboration with The Institute of Company
Secretaries of India held on 26th
September, 2008.
Participated in Faculty Development Programme in the area of ‘Banking and Financial
Services’ conducted by ICICI Bank from 28th
January- 1st
February, 2008.
Training programme attended and participated in SPSS 17.0 Faculty Development Program
(FDP), jointly organised by SPSS South Asia & School of Management, West Bengal
University of Technology, and Kolkata on 12th
July 2009.
Training programme attended and participated in TEQIP sponsored one day workshop on
“Role of Head of the Department (HOD)s & Good Governance” organised by JIS College
of Engineering on 7th
June 2013.
Faculty Development programme attended and participated organised by JIS College of
Engineering on 5th
June 2010.
Attended TEQIP sponsored National Seminar on Application of Control System in
Modern Technology organised by JIS College of Engineering on 1st
October 2013.
Attended AICTE sponsored National Seminar on Synthesis , Characterisation & Simulation
in Nanoscience and Nanotechnology organised by Department of Physics and Department
of Chemistry , JIS College of Engineering on February 24-25 , 2012.
Faculty Development Programme attended and participated on Structural Equation
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Modelling organised by MSHM Business School on January 28-29 2014.
Others
Editor –In-Chief of JIS Management Vista ( A Bi-annual Journal having ISSN No. 0974-
0872 )
Member of Editorial Board of Spandan ( An International Journal with ISSN No. 2348-
666X )
Member of Editorial Board in International Journal of Management Technology
Member of Editorial Board in the Standard International Journals
Seminars/conferences organized
Global Economic Meltdown
o Managerial Excellence- Today’s Demand
o Managing Business in Global Economy
o Entrepreneurship Development Programme (In collaboration with MSME,
o Govt. of India)
o One month Workshop on Business Skill Development (Organized jointly with
MSME, Govt. of India)
o Frontiers of Knowledge Management: Scope and Challenges in 21st Century
o AICTE Sponsored National Conference on Sustainable Business Growth and
Modern Management
o Managing Business Organizations : Issues and Challenges
o Entrepreneurship Development Programme (In collaboration with MSME, Govt. of
India)
Management Development Programme (MDP) Organized
Organized One-day Management development programme for the Marketing Officers of
Oriental Insurance Co’s on 3rd
November 2006.
Training provided to Officers of Bhatpara Municipality related to career planning, career
development , succession planning on 12th
September 2010.
Sponsored Research work
Research work entitled “Ecotourism and Environmental Sustainability: A Study on West
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Bengal”, has been approved by Indian Council of Social Science Research (ICSSR) New
Delhi, MHRD, Govt. of India and grant-in-aid of Rs. 4,89,125 ( Rs. Four Lakhs Eighty
Thousand One Hundred Twenty Five) was approved and sanctioned.. The research work was
carried out successfully, submitted and completed.
Research Guidance for M.Phil Students
Supervised the M.Phil programme and the research work of Mrinal Kanti Das , a lecturer of
CMS , JIS College of Engineering. The title of the M.Phil thesis was “Sustainability of
Network Marketing: A Critical Analysis of It on Distributors and Customers”.
Supervised the M.Phil programme and the research work of Swati Pal, a lecturer of CMS,
JIS College of Engineering. The title of the M.Phil thesis was “Managing Sales through
Sales Force Motivation: An Empirical Study Based on Some Private Financial
Organisations”.
Research : Ph.D. (Doctoral programme ) Supervision
The following research scholars have enrolled their names in West Bengal University of
Technology (WBUT) in Management Subjects
(i) Mrs. Swati Pal ( Supervisor : Dr. Suman Kumar Dawn). The title of the Ph.D. work is “Impact
of Motivational Factors on Performance management in Financial Sector”.
(ii) Mr. Soumya Mukherjee (Supervisor: Dr. Suman Kumar Dawn). The title of the Ph.D. work is
“Utility of Marketing Communication for promoting Brand Building on Some selected FMCG
Companies: An Empirical Study”.
(iii) Mr. Uttiya Kar ( Supervisor : Dr. Suman Kumar Dawn). The title of the Ph.D. work is
“Assessment of E-governance Initiatives in Some Selected Departments of Govt. of West Bengal”.
(iv) Mrs. Mitali sarkar( Supervisor : Dr. Suman Kumar Dawn). The title of the Ph.D. work is
“Designing Effective Electronic – Customer Relationship Management for Organisations for
Better Customer Service: A Study on Tourism Sector in West Bengal”.
(v) Mr. Sandip Ghosh ( Suprvisor : Dr. Suman Kumar Dawn). The title of the Ph.D. work is
“Designing Superior Services by Analysing Service Quality in leading Corporate Hospitals in
West Bengal”.
(vi) Mr. Gaurab Majumdar Majumdar (Supervisor: Dr. Suman Kumar Dawn). The title of the Ph.D.
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work is “Assessment Emotional Barometer in Organisation through Scaling Conflict’.
Experience in Academic, Research and Administration
Working as Head of the Department in Centre for Management Studies , JIS College of
Engineering (an Autonomous, AICTE, NAAC and NBA accredited and approved Institute, under
the affiliation of West Bengal University of Technology) since 28th
August 2007. The job
responsibilities are teaching, research and administration.
Associated as an Assistant Professor and Controller of Examinations in Eastern Institute for
Integrated Learning in Management (EIILM) from June 2006-July 2007. They offered courses like
MBA, PGDBM and BBA (Hons). The job responsibilities are teaching , research and
administration.
Associated in the Chandannagar Institute of Management and Technology in the capacity of
Teacher-In-Charge from 10th
September 2001-May 2006. Courses offered here are MBA, BBA
(H), BCA and B.Sc (IT). The job responsibilities are teaching, research and administration.
Industry Experience
Worked with Clariant (India) Limited (Formerly Chemical Division of Sandoz (India) Limited , a
Swiss multinational company , manufacturing speciality chemicals worldwide) in the capacity of
Market Support Manager from March 1997 to June 2001. The responsibilities are marketing , the
company’s products through distributors and dealers , monitoring the sales performance of new
products, designing marketing strategies , assessing the competitors’ activities and formulating the
price.
Worked with Sudha & Subha (P) Limited , a Delhi based advertising organization as an Marketing
Manager. The job involves to handle the advertisement related matters of the corporate sector like
MMTC , LIC , NTPC and also the other various corporate sectors.
Worked with Kadimi International from April 1995 to June 1996 as an Assistant Product Manager.
The Company is an International trading house , tied up with many international companies. Job
responsibilities were importing the materials into India according to the needs of the Indian
business houses.
Worked with Glasstronics India Limited as a Management Trainee from February 1994 to March
1995. Job responsibilities were sales and marketing of the company’s products. The company
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produced laminate and particleboards.
Project works undertaken for MBA students
Analysis for Précising the Market segmentation of Share Khan Limited Products Based on
the Parameters of Demographic Characteristics of the Respondents.
An In-Depth Market Survey on Analyzing Customers’ Awareness About Health Insurance
& Retirement Policy of ICICI Prudential Life Insurance Company Limited.
Assessment of the Brand Performance HDFCSLIC vis-à-vis its competitors in
Murshidabad Region.
A Competitive Market Analysis of HDFC and its competitors on core products, market
share and growth in the life
Market Comparative Analysis of Unit Linked , Traditional, Group Policies in HDFC
Standard Life
The Scope of Management Studies in West Bengal: An In-Depth Market Study on MBA
aspirants.
Responsibility of A Sales Person With Hyundai Cars At the Time of Selling
Brands and Brands Effectiveness: Comparative Analysis on Insulin Brands
An In-Depth Market Study on Steel Industries of West Bengal with Special respect to TMT
Bar.
Understanding Market through assessing the producers of TMT Bars: A Study on West
Bengal.
Comparative Study of Various Insulin Brands
Comparative Market Study Based on Various Diabetic Medicines of different Brands
Relevance of Supply Chain management in Overall Customer Satisfaction in The
Consumer Durable Industry.
An Insight Study on Different Subjects of Management Entrance Tests in Eastern Region.
Assessing Customer Satisfaction Based on Different Parameters: A Study on Tata Tiscon.
Study on Customers' Attitudes toward Investment Decisions
Customer Awareness on Financial Product
Study on Customers Awareness regarding Financial Instruments
Awareness of People about Different Financial Products
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Developing Sales and Distribution Channel of Keventer Agro Limited by Analysing its
Retailers
Measuring Brand Equity of FIAMA DI WILLS of ITC Ltd
Academic Initiatives
Appointment of Paper setters , Moderators and Paper Examiners has to be coordinated
Monitoring the day to day academic activities , class conduction of MBA & BBA streams
Monitoring of the Lesson Plan and learning out comes for the semesters.
Activity Report of the class conduction and deviation, if any, of the previous month.
Research paper publication / attending seminars, conferences.
Publication of journal of the Institute (JIS Management Vista) in each and every issue.
Monitoring of the attendance percentage of the students for each semester on month wise.
Introducing special tutorial classes / doubt clearing classes for weaker students
For the MBA programme, organize Summer Internship Project Programme (SIP) for the 3rd
Semester MBA students as well as for the department and monitoring and evaluating the
SIP programmes.
Arranging and monitoring the Softskill, English communication classes for the MBA and
BBA students in-house as well as inviting the special trainers from the Industry.
Organized AICTE sponsored two day National conference on Sustainable Business
Growth and Modern Management on April 27-28th
2012. In this conference programme ,
the role played by myself was Conference Secretary. The total conference grant of
AICTE was Rs, 1,00,000.00
Evaluated the answer scripts of West Bengal University of Technology
Non-Academic Initiatives
Arrangement of Seminars / invited speakers / industrial visits for students.
Handling of students grievances.
Emphasing on Industry – Institute initiatives for institutional growth and development.
Industry Visit Organised
Organized Industry visit by the Centre for Management Studies , JIS College of
Engineering for the Management Students at M/s Pepsico (Fritolay Division , Kolkata) ,
Dhulagarh , Howrah on 10th
April 2010.
Organized Industry visit by the Centre for Management Studies , JIS College of
Engineering for the Management Students at M/s Mother Dairy , Dankuni on 25th
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November 2011.
Organized Industry visit by the Centre for Management Studies , JIS College of
Engineering for the Management Students at M/s United Breweries Factory Kalyani on
11th
April 2011.
Organized Industry visit by the Centre for Management Studies , JIS College of
Engineering for the Management Students at M/s Nicco Corporation , Shyamnagar Factory,
North 24 Parganas on 24th
September 2011.
Organized Industry visit by the Centre for Management Studies , JIS College of
Engineering for the Management Students at Future Innoversity , New Town Rajarhat on
13th
January 2012
Industry visit organized by the Centre for Management Studies , JIS College of
Engineering for the Management Students at Coca Cola Dankuni Plant on Friday 12th
October 2012
Organized Industry visit by the Centre for Management Studies , JIS College of Engineering
for the Management Students at Future Innoversity , New Town Rajarhat on 07.09.2013
Personal Information
Father’s Name: SRI GAUTAM DAWN
b) Permanent Address “AASHIRWAAD”, TALIKHOLA
(Permanent) CHINSURAH STATION ROAD,
CHINSURAH R.S., DIST-HOOGHLY (W.B.)
PIN-712102
c) Telephone No. 9831283679 / 9038667989
d) E-mail: skd_hooghly@yahoo.co.in
e) Age: 12.12.1965
f) Marital Status: Married
g) Spouse’s Name: Mrs. Ruma Dawn – M.A. (English), MA (ELT) &
B.Ed (Asst. Head Mistress in Govt. aided school)
