.

1. Direct Marketing Advisory Board
(DMAB)
mission-critical,
added-value to the UPU
Presentation to the
Reform of the Union Project Group
Bern, 10 April 2014

2. DMAB: what it is
Mission
• To foster the growth of direct marketing through the Post
by positioning designated operators as important direct
marketing channels and contributing to economic and
market expansion by increasing market knowledge and
developing the expertise of stakeholders at all levels.
Composition
• The Direct Marketing Advisory Board comprises designated
operators of UPU member countries and private-sector
companies and associations. It functions under the
auspices of the Postal Operations Council and is self
financed.

3. DMAB: history and background
• Created in 1995 by POC. Continuation assured
by successive Congress resolutions:
₋ Beijing C21/1999,
₋ Bucharest C23/2004,
₋ Nairobi C9/2008,
₋ Doha C10/2012.
₋ Effective example of collaboration, within the
UPU, with customers and the private sector.

4. DMAB: membership
• DMAB Rules of Procedure approved by POC
• Membership is voluntary and requires
payment of joining and annual fees
• “postal” members: designated operators
• “non-postal” members: application must be
approved by DMAB Steering Committee and
Assembly

5. DMAB: governance and structure
• DMAB Rules of Procedure approved by POC
• DMAB Assembly: all DMAB members who paid
their DMAB membership fees
• DMAB Steering Committee, elected by Assembly:
– Chair
– postal vice-chair
– non-postal vice-chair
– ten other DMAB members

6. DMAB: resources
• Extra-budgetary
– Joining fee: CHF 2’000
– Tiered annual membership fees:
• IC - CHF 8’000
• DC - CHF 4’000
• LDC - CHF 2’000
• non-postal members - CHF 2’000
• Annual revenue (ca. CHF180’000 annually), plus
reserve funds

7. DMAB: budget
• Annual budget approved by DMAB Assembly to finance all
DMAB activities
• IB staff financed by DMAB:
– 100% G position
– 50% P position
• IB staff financed by the Union:
– 0 (zero)
• No subsidy from regular budget: only institutional costs
• Financial reports provided annually, in accordance with
UPU financial regulations

8. DMAB: activities
• Defined in DMAB Business Plan 2013-2016:
– Training
– Communications and promotion of postal DM media
– Networking and outreach
– Research
– Service definitions and indicators

9. DMAB: services to non-members
• All DMAB activities are open to entire UPU membership:
– DMAB bi-annual mini-conferences open to all delegates;
– DMAB workshops open to all DOs in each region;
– DMAB training tools (e.g. Guide in four languages) distributed to all
UPU member countries and DOs;
– Information on DMAB pages of UPU website freely available to all;
– DMAB Newsletter sent to members and non-members;
– LinkedIn Group (Postal Direct Marketing) open to all;
– etc.
• The only “restricted” feature is the right to elect and stand for
office, vote and approve DMAB Business Plan and budget.

10. Recommendation concerning DMAB
contribution to UPU regular budget:
• Direct mail and direct marketing are UPU mission-critical: essential to
the lasting development of efficient and accessible universal postal
services of quality.
• Therefore, if the DMAB did not exist, the UPU would probably have to
create a programme from its regular budget to develop similar
activities. The DMAB alleviates the UPU of doing that.
• In reality, a limited number of entities (DMAB postal and non-postal
members) finances activities that benefit the entire UPU membership.
They should not be penalised nor requested to make a further financial
contribution to the UPU budget.
The DMAB should not be required to make any
“reimbursement” to the UPU regular budget.