7. Practice-based Research
• ‘Bass Culture in Scottish Musical Traditions’
• Study of historical materials to inform today’s
trad music practitioners
• And my PhD? Well, I’ve arranged some song-
tunes into modern settings …
8. Social media & self-promotion
• Network!
• Be active in organisations
• Write reviews
• SOCIAL MEDIA
• I blog & tweet. Barely use Facebook & LinkedIn
• I use Academia.edu (thinking person’s Facebook)
• MY BLOGS
• Library (Whittakerlive.blogspot.com)
• Book (TrueImaginaryFriends.blogspot.com)
• CPD (AirsAndGracesCPD.blogspot.com)
• Guest-blog (invited – or offer your services)
9. YOU are your ‘product’
• So – get out there and promote it!