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1. Describe the CSD (carbonated soft drink) industry and its trends (use the Porter and PESTLE)
2. Select Pepsi or Coca Cola and Describe its strengths and weaknesses (Use the internal factor
framework)
3. Select Pepsi or Coca Cola and tell me what you would do to take the lead in this changing
market (Connect to the Unique Value)

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1- Describe the CSD (carbonated soft drink) industry and its trends (u.docx

  • 1. 1. Describe the CSD (carbonated soft drink) industry and its trends (use the Porter and PESTLE) 2. Select Pepsi or Coca Cola and Describe its strengths and weaknesses (Use the internal factor framework) 3. Select Pepsi or Coca Cola and tell me what you would do to take the lead in this changing market (Connect to the Unique Value)