3. Table of Contents
Introduction
Home page
What is Marketline?
Types of information
MarketLine Advantage platform features
Marketline Coverage
How to access?
Video Tutorial. Slide no 26
Prepare By: Divya Vyas
Email: vyasdivya1992@gmail.com
4. Introduction
MarketLine Advantage offers company, industry, and country
profiles. This includes SWOT analyses, 12,000 company profiles,
16,500 company capsules, case studies, industry profiles in215
countries and 46 political and geographic groupings. The program
includes case studies and management reports. A daily news feed
is also included.
MarketLine Advantage User’s Guide
McLeod Business Library, Mason School of Business
Prepare By: Divya Vyas
Email: vyasdivya1992@gmail.com
6. What is Marketline?
• This is an Internet-based database that may be accessed by
using one of the network computers in the Business Library.
Prepare By: Divya Vyas
Email: vyasdivya1992@gmail.com
7. Types of information
Company
information
•Company profiles,
History
Country
Information
•Country profiles,
•Economy
Industry
Information
•Industry reports:
Aerospace and defence,
Agriculture,
Automotive, Business
and consumer services,
•etc. Prepare By: Divya Vyas
Email: vyasdivya1992@gmail.com
8. MarketLineAdvantageplatformfeatures
• This growing collection currently includes:
• 6,000 industry profiles
• 650 full-text strategic management and market analysis
reports on selected industry sectors
• Market data on 150 consumer products in 55 countries
• 31,000 company profiles
• 2,500 company SWOT analyses
• Summaries of 180,000 M&A and financial deals
• 100 country profiles
• Economic and demographic indicators for over 200
countries
• http://www.ceibs.edu/library/resources/databases/42998.shtml
UPDATE: New reports are released weekly, with daily updates of news and commentary.
Prepare By: Divya Vyas
Email: vyasdivya1992@gmail.com
9. MarketlineCoverege
Whether you want to zoom in and learn more about a specific
company, or step back to look at an industry and its geographic
context, MarketLine can help. Cover business information from
the ground up, so you can connect the dots and make better
business decisions.
Prepare By: Divya Vyas
Email: vyasdivya1992@gmail.com
11. How to access?
IP authenticated so user can access anywhere inside the
campus
Go to the library website and click on online resources tab
from the top bar, the following page will open
Prepare By: Divya Vyas
Email: vyasdivya1992@gmail.com
14. Header Links
Home
The Home link will open the Home page for the
MarketLine company. This page has information
about various MarketLine products and services.
Advantage : The Advantage link will return you to
the MarketLine Advantage database opening screen.
About: Clicking on the About link will open a page
with information about the MarketLine program
Prepare By: Divya Vyas
Email: vyasdivya1992@gmail.com
15. Continue….
Support : The Support link will open the MarketLine Advantage Help
& Support page. This page has links to six more pages of
information: User Guide, Approved Access Systems, Video Tutorial,
Frequently Asked Questions, Contact the Support Team, and
Training Calendar. The User Guide selection will open a page with a
guide to various features of the MarketLine program. video Tutorial
will open a page with a link to a video on YouTube describing how to
use MarketLine.
Training Calendar opens a Training Calendar page with various
webinar sessions listed. The Business Library does not set up these
training sessions.
Free Training: Clicking on the Free Training link will open the same
Training Calendar page as the Training Calendar link on the
MarketLine Advantage Help & Support page.
Contact Us: The Contact Us link will open a page with contact
information for the MarketLine company. Prepare By: Divya Vyas
Email: vyasdivya1992@gmail.com