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MMaasstteerr TTaarrggeettiinngg 
wwiitthh MMaarrkkeettoo 
WWeebbhhooookkss 
DDiissccoovveerrOOrrggCCaarroollyynn HHoolllloowweellll 
SSRR DDiirreeccttoorr ooff 
MMaarrkkeettiinngg 
DDiissccoovveerrOOrrgg
Agenda 
• Why Webhooks are valuable 
• Set Up 
• Use Cases 
• Q&A 
DiscoverOrg
#1 in Customer Satisfaction 2010, 2011, 2012 
Best Sales & Marketing Intelligence Solution 
DiscoverOrg
WHY DO WE STRUGGLE?
1. Know very 
little about our 
inbound 
prospects 
Inbound Marketing
2. Powerless Visitors?
3. Ineffective Follow-up/ Long Nurture 
cycles
Marketo Webhook for DiscoverOrg 
Email Address + =
John, 
I was hoping to set up some time with you at the San Diego Interface conference in two 
weeks. Will you be attending? 
I’m working with 7-Eleven on their Microsoft Sharepoint 2013 migration and wanted to 
share some insights on how they are leveraging what was once disparate data to create 
meaningful collaboration within their business units. 
There is a seminar break between 10:00am and 11:00am – can I grab some Starbucks for 
us and meet you in front of the grand ballroom? 
Best Regards, 
Carolyn Hollowell 
Sr. Director of Marketing PainPoint 
DiscoverOrg 
360-718-5607 
DiscoverOrg 12518 NE 95th St. Vancouver, WA 98901 800-333-5681 
Outbound Marketing 
Unsubscribe
Hot Leads to Sales 
• Complete profile 
delivered to sales 
– Direct Dial 
– Location 
– Size 
• Tailored message 
– Industry 
– Technologies 
• Fields Mapped 
– 19 Prospect 
– 19 Company 
AALERT – Marketo: Request a Demo
QQuueessttiioonnss?? 
TTHHAANNKK 
YYOOUU

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Master Targeting with Marketo Webhooks for DiscoverOrg

  • 1. MMaasstteerr TTaarrggeettiinngg wwiitthh MMaarrkkeettoo WWeebbhhooookkss DDiissccoovveerrOOrrggCCaarroollyynn HHoolllloowweellll SSRR DDiirreeccttoorr ooff MMaarrkkeettiinngg DDiissccoovveerrOOrrgg
  • 2. Agenda • Why Webhooks are valuable • Set Up • Use Cases • Q&A DiscoverOrg
  • 3. #1 in Customer Satisfaction 2010, 2011, 2012 Best Sales & Marketing Intelligence Solution DiscoverOrg
  • 4. WHY DO WE STRUGGLE?
  • 5. 1. Know very little about our inbound prospects Inbound Marketing
  • 7. 3. Ineffective Follow-up/ Long Nurture cycles
  • 8. Marketo Webhook for DiscoverOrg Email Address + =
  • 9. John, I was hoping to set up some time with you at the San Diego Interface conference in two weeks. Will you be attending? I’m working with 7-Eleven on their Microsoft Sharepoint 2013 migration and wanted to share some insights on how they are leveraging what was once disparate data to create meaningful collaboration within their business units. There is a seminar break between 10:00am and 11:00am – can I grab some Starbucks for us and meet you in front of the grand ballroom? Best Regards, Carolyn Hollowell Sr. Director of Marketing PainPoint DiscoverOrg 360-718-5607 DiscoverOrg 12518 NE 95th St. Vancouver, WA 98901 800-333-5681 Outbound Marketing Unsubscribe
  • 10. Hot Leads to Sales • Complete profile delivered to sales – Direct Dial – Location – Size • Tailored message – Industry – Technologies • Fields Mapped – 19 Prospect – 19 Company AALERT – Marketo: Request a Demo