1. Presented By
Prof. Dipashri Pawar
Assistant Professor,
Sanjivani College of Engineering,
Dept.of MBA,
Kopargaon
1
Sanjivani College of Engineering, Kopargaon
Department of MBA
www.sanjivanimba.org.in
Agro Industries Management II
E-BUSINESS IN AGRICULTURE
3. CONTENT
Online transactions, marketing, and delivery of information-intensive products.
Building trust through branding and online promotion on the website.
e-CRM (Electronic Customer Relationship Management).
e-SRM (Electronic Supplier Relationship Management).
Success stories of organizations involved in e-agri business.
4. ONLINE TRANSACTIONS, MARKETING, AND DELIVERY OF
INFORMATION-INTENSIVE PRODUCTS
1. Online transactions: Customers can purchase information-intensive products such as software, e-books, digital
media, and online courses through secure online payment methods.
2. Online marketing: Companies leverage digital platforms, social media, and targeted advertising to promote and
market information-intensive products, reaching a global audience.
3. Delivery of digital products: Information-intensive products are delivered digitally through download links, email,
or access codes, eliminating the need for physical shipping and enabling instant access for customers.
4. Subscription models: Many information-intensive products are offered through subscription-based models, where
customers pay a recurring fee to access and receive regular updates or new content.
5. Personalization: Online platforms utilize customer data and analytics to offer personalized recommendations and
targeted marketing for information-intensive products.
5. ONLINE TRANSACTIONS, MARKETING, AND DELIVERY OF
INFORMATION-INTENSIVE PRODUCTS
6. Customer reviews and ratings: Online platforms provide a space for customers to leave reviews and ratings,
helping potential buyers make informed decisions about information-intensive products.
7. Scalability: Online distribution allows information-intensive products to be easily scaled and delivered to a large
number of customers without physical constraints.
8. Analytics and tracking: Online platforms enable companies to track customer behavior, measure engagement, and
gather insights to optimize marketing strategies for information-intensive products.
9. Accessibility: Online delivery of information-intensive products ensures easy access for customers globally,
regardless of geographical location, improving reach and market potential.
10. Piracy and copyright protection: Companies implement digital rights management (DRM) and anti-piracy
measures to protect information-intensive products from unauthorized copying or distribution.
6. BUILDING TRUST THROUGH BRANDING AND ONLINE
PROMOTION ON THE WEBSITE
1. Consistent branding: Establish a strong and consistent brand identity that reflects your values, mission, and
quality of products or services.
2. Clear messaging: Clearly communicate your brand story, value proposition, and unique selling points on your
website to build trust and differentiate yourself from competitors.
3. Professional design: Invest in a visually appealing and user-friendly website design that reflects professionalism
and credibility.
4. Customer testimonials: Display customer testimonials and reviews on your website to showcase positive
experiences and build trust among potential customers.
5. Social proof: Highlight social media followers, subscriber counts, and positive mentions from influencers or
industry experts to demonstrate credibility and social proof.
7. BUILDING TRUST THROUGH BRANDING AND ONLINE
PROMOTION ON THE WEBSITE
6. Secure website: Implement secure web protocols (HTTPS) and prominently display trust seals or security badges
to assure customers that their data is protected.
7. Transparent policies: Clearly outline privacy policies, return/exchange policies, shipping information, and terms
of service to build trust and provide transparency.
8. High-quality content: Publish informative and valuable content related to your industry or niche to position
yourself as an authority and build trust with your audience.
9. Engaging visuals: Use high-quality images, videos, and graphics that visually represent your brand and
products/services effectively.
10. Online promotion: Utilize online marketing strategies such as search engine optimization (SEO), social media
advertising, email marketing, and content marketing to promote your brand and drive traffic to your website,
increasing brand visibility and trust.
8. E-CRM (ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT)
e-CRM: Implementing e-CRM systems allows businesses to effectively manage customer relationships
through digital channels. It involves:
Customer data management: Collecting and analyzing customer data to understand their preferences, behaviors,
and needs.
Personalization: Using customer data to provide tailored recommendations, offers, and personalized experiences.
Efficient communication: Utilizing digital platforms such as email, chatbots, and social media to promptly
address customer inquiries and provide support.
Customer feedback: Gathering customer feedback through online surveys, ratings, and reviews to continuously
improve products and services.
Relationship building: Nurturing long-term relationships with customers by maintaining regular communication
and delivering exceptional customer experiences.
9. E-SRM (ELECTRONIC SUPPLIER RELATIONSHIP MANAGEMENT)
e-SRM: Employing e-SRM strategies enhances relationships with suppliers and adds value to the supply
chain. It involves:
Streamlined procurement: Digitizing the procurement process, including supplier selection, negotiations, and
contract management, for increased efficiency and cost savings.
Supplier collaboration: Facilitating effective communication and collaboration with suppliers through online
platforms and portals.
Supply chain visibility: Enhancing transparency and real-time visibility into supplier performance, inventory
levels, and delivery tracking.
Quality control: Implementing online quality control mechanisms and certifications to ensure product quality and
compliance.
Value-added services: Collaborating with suppliers to develop innovative solutions, optimize product offerings,
and enhance value for customers.
10. SUCCESS STORIES OF ORGANIZATIONS INVOLVED IN E-AGRI
BUSINESS
1. AgroStar: AgroStar is an Indian e-commerce platform that provides agricultural inputs, machinery, and
advisory services to farmers. They have successfully utilized mobile technology to connect farmers with trusted
suppliers, offer personalized recommendations, and enable online purchasing, resulting in improved access to
quality inputs and increased productivity.
2. DeHaat: DeHaat is an Indian agri-tech startup that integrates e-commerce, advisory services, and supply chain
solutions. They provide farmers with access to high-quality inputs, market linkages, and personalized advice
through their online platform. DeHaat's end-to-end solution has empowered farmers, improved their incomes, and
streamlined the agricultural value chain.
3. Ninjacart: Ninjacart is an Indian B2B agri-marketing platform that connects farmers with retailers, restaurants,
and businesses. They leverage technology to optimize the supply chain, reduce food waste, and provide reliable
and efficient delivery of fresh produce. Ninjacart has revolutionized the way fruits and vegetables are sourced and
distributed, benefiting both farmers and businesses.
11. SUCCESS STORIES OF ORGANIZATIONS INVOLVED IN E-AGRI
BUSINESS
4. BigHaat: BigHaat is an online marketplace for agricultural inputs in India. They offer a wide range of seeds,
fertilizers, pesticides, and farm equipment through their platform. BigHaat has simplified the procurement process for
farmers, enabling them to access quality inputs conveniently and at competitive prices.
5. AgriBazaar: AgriBazaar is an online agricultural marketplace in India that connects farmers, traders, and buyers.
Their platform facilitates transparent and efficient trading of various agricultural commodities, including grains,
oilseeds, and spices. AgriBazaar has brought transparency to the agricultural market, enabling fair pricing and
reducing intermediaries.
