MGM Grand Case1. How does the MGM Grand derive value from its

MGM Grand Case
1. How does the MGM Grand derive value from its Players Club
program and its player information systems?
Casino players clubs are a great way to get discounts and
freebies when you visit Las Vegas or other casino cities. Players
clubs were introduced as a way to entice gamblers to return to a
casino to gamble. Before, they used to only reward those
gamblers. But now, that’s no longer the case as many larger
players clubs act more like traditional loyalty clubs for any kind
of business.
The larger and more forward thinking casino players clubs are
offering points and rewards for all money spent on property.
Cash spending rewards usually offering points for spending on
hotel rooms, spa treatments, shopping and dining.
Chapter 8: Marketing, Finance/Accounting, R&D, and MIS
Issues
Learning Objectives:
1. Identify and describe strategic marketing issues vital for
strategy implementation.
2. Explain why social media marketing is an important strategy-
implementation tool.
3. Explain why market segmentation is an important strategy-
4. Explain how to use product positioning (perceptual mapping)
as a strategy-implementation tool.
5. Identify and describe strategic finance/accounting issues vital
for strategy implementation.
6. Perform E P S/E B I T analysis to evaluate the attractiveness

of debt versus stock as a source of capital to implement
strategies.
7. Develop projected financial statements to reveal the impact
of strategy recommendations.
8. Determine the cash value of any business using four
corporate evaluation methods.
9. Discuss I P Os, keeping cash offshore, and issuing corporate
bonds as strategic decisions that face many firms.
10. Discuss the nature and role of research and development
(R&D) in strategy implementation.
11. Explain how management information systems (M I Ss)
impact strategy-implementation efforts.
Chapter 9: Strategy Review, Evaluation, and Control
1. Discuss the strategy-evaluation process, criteria, and methods
used.
2. Discuss three activities that comprise strategy evaluation.
3. Describe and develop a Balanced Scorecard.
4. Identify and describe published sources of strategy-
evaluation information.
5. Identify and describe six characteristics of an effective
strategy-evaluation system.
6. Discuss the nature and role of contingency planning in
strategy evaluation.
7. Explain the role of auditing in strategy evaluation.
8. Identify and discuss three twenty-first-century challenges in
strategic management.
9. Identify and describe 17 guidelines for effective strategic
management.
Initial Postings: Read and reflect on the assigned readings for
the week. Then post what you thought was the most important
concept(s), method(s), term(s), and/or any other thing that you
felt was worthy of your understanding in each assigned textbook
chapter.Your initial post should be based upon the assigned
reading for the week, so the textbook should be a source listed

in your reference section and cited within the body of the text.
Other sources are not required but feel free to use them if they
aid in your discussion.
Also, provide a graduate-level response to each of the following
questions:
i. To raise capital, what are the pros and cons of selling bonds,
compared to issuing stock or borrowing money from a bank in
terms of raising capital?
ii. As owner of a local, independent supermarket, explain how
you would evaluate the firm’s strategy.
[Your post must be substantive and demonstrate insight gained
from the course material. Postings must be in the student's own
words - do not provide quotes!]
[Your initial post should be at least 450+ words and in APA
format (including Times New Roman with font size 12 and
double spaced). Post the actual body of your paper in the
discussion thread then attach a Word version of the paper for
APA review]
Overall submission requirements –
1. discussion needs two chapters overview or any topic
discussion in your own words
2. Add your answers to the questions highlighted in yellow to
the discussion post
3. Total 500 words, apa format, no plagiarism and verbatim
4. Two peer reviews with 200 words each
Student -1
Strategy Evaluation
So far, we have learned concepts around strategic planning and
management. However, strategy implementation does not end
there. Consistently and continually evaluating the implemented
strategies is important now more than ever, in an ever-growing
technology-driven world not only to maintain a competitive
advantage but to also protect the organization from potential

threats and risks. There can be threats and risks from getting
complacent about strategy planning and implementation,
without actually having a plan for monitoring and evaluating the
strategies (David et al., 2020). Rival organizations that have
implementing better plans to evaluate competitions and their
current strategies can take advantage of the situation to climb
up to a higher competitive advantage. The textbook also
indicates that there are several organizations that started off
with excellent strategy planning in year 1 only to find out that
they ended up struggling and unable to keep up the success year
2 and onwards (David et al., 2020). This is typically because of
complacency associated with the growth and success of the
organization.
How organizations can measure competitive advantage is
through three of the main parameters, that include resources,
skills, and position (David et al., 2020). The chapter also helps
us realize that continuous evaluation of strategy during the
initial stages of development in the organization can be
extremely beneficial. This is because once the organization
establishes a solid position in the market/industry, rivals
usually are deterred from any large-scale attacks (David et al.,
2020).
Compared to organizations two decades ago, managers need to
be more aware, diligent, and transparent with their employees
today. The workforce today demands to be treated fairly, with
respect, and gain rights to full transparency. How can this be
achieved and how does strategy evaluation help? With the
advent and increased use of social media, organizations are
more at risk from their own employees damaging their
reputations and demanding fines. If strategies that address these
issues are planned and implemented, but they are not followed-
through as the organization grows in size, they are putting
themselves at risk of being open to these issues (David et al.,
2020). Additionally, the technological advancements are moving
so rapidly leading to a need for shorter timelines and faster
product development (David et al., 2020). Due to this,

organizations are subject to keeping up with the rapidly growing
markets to ensure they are able to stay in business, keep the
customers engaged, and keep their employees satisfied.
Strategy evaluation is not as easy as simply looking back every
year at values or balance sheets to determine if there has been
in an improvement in net profits, revenue, sales, product
portfolios etc. In fact, the success of implemented strategies
may not be determined at a set timeline. Sometimes, strategies
may lead to short-term advantages but have long-term
implications on the business. This may not be realized until
years after the implementation (David et al., 2020). Therefore,
it is important to look at strategy evaluation as something of a
continuous process instead of periodic assessments.
References
David, F. R., David, F. R., & David, M. E. (2020). Strategic
management: Concepts and cases, a competitive advantage
approach (17th ed.). Pearson.
Student -2
For this week’s reading the focus toward inward. Often, when
looking at strategies, companies look at the way that other
companies are impacted. However, this week’s reading focused
mostly on the evaluation of the company. The idea of a
scorecard makes sense for me as a soccer coach. In my sport,
the categories of a scorecard would contain things like “passes
completed, goals scored, and even tackles won.” As a company,
the scorecard would look much different. The idea of a balanced
scorecard is important for the companies as they look to build
something to judge themselves. As the goal of being good in
many categories is important as the companies hope to build
something important. The aim of creating balance help
shareholders feel confident and comfortable as the company
helps to weigh the company needs with the customer wants.
Remembering an objective way of reflecting on performance is
important for every company through a scorecard (David et al.,

2020).
When a company is addressing different options and the impact
on their scorecard, there are many ways to balance the card.
Raising capital is a tough thing to do for some companies.
There are many ways for a company to bring in a great deal of
money at one time. Selling stocks, taking a loan, and even
selling bonds are all ways that companies help to bring in large
profits. Selling stock has some pros. Whether it is a stock split
or just selling some of the company owned shares, there are
many options. Selling stock does have cons though. By selling
these shares, there is power given up. The company ownership
is changing hands. Next, taking a loan can be a good option.
However, the same reasons a person might not be wise to take a
loan apply to the company. Interest rates, the nature of the loan,
and many other reasons are a negative for a loan. Clearly, this
can be a simple way to raise capital. Finally, selling bonds can
raise capital for a company. This can be a great option as the
company is basically just taking a loan from normal people.
Selling the future of the company can be bad. However, betting
on the growth and the ability to fulfill those bonds is a small
price to pay for the capital now (David et al., 2020).
Finally, the scorecard can be used to analyze a firm’s strategy.
If I were to own a shop, I would use a scorecard to assess my
companies’ plan. Since we would be working to stand out
against Walmart and Kroger, our scorecard would be important
to focus on our customers. Since we cannot compete with the
prices and range of those big brands, we should balance our
strategy would good customer service. We should keep our
ideas and plan focused on the customer to boost and outweigh
our negatives (David et al., 2020)
References
David, F. R., David, F. R., & David, M. E. (2020). Strategic
management: A competitive advantage approach.

Chapter
8:
Marketing,
Finance/Accounting,
R&D,
and
MIS
Issues
Learning
Objectives:
1.
Identify
and
describe
strategic
marketing
issues
vital

for
strategy
implementation.
2.
Explain
why
social
media
marketing
is
an
important
strategy
-
implementation
tool.
3.
Explain
why

market
segmentation
is
an
important
strategy
-
implementation
tool.
4.
Explain
how
to
use
product
positioning
(perceptual
mapping)
as

a
strategy
-
implementation
tool.
5.
Identify
and
describe
strategic
finance/accounting
is
sues
vital
for
strategy
implementation.
6.
Perform
E

P
S/E
B
I
T
analysis
to
evaluate
the
attractiveness
of
debt
versus
stock
as
a
source
of

capital
to
implement
strategies.
7.
Develop
projected
financial
statements
to
reveal
the
impact
of
strategy
recommendatio
ns.
8.

Determine
the
cash
value
of
any
business
using
four
corporate
evaluation
methods.
9.
Discuss
I
P
Os,
keeping

cash
offshore,
and
issuing
corporate
bonds
as
strategic
decisions
that
face
many
firms.
10.
Discuss
the
nature
and

role
of
research
and
development
(R
&D)
in
strategy
implementation.
11.
Explain
how
management
information
systems
(M
I
Ss)

impact
strategy
-
implementation
efforts.
Chapter
9:
Strategy
Review,
Evaluation,
and
Control
Learning
Objectives:
1.
Discuss
the
strategy
-
evaluation

process,
criteria,
and
meth
ods
used.
2.
Discuss
three
activities
that
comprise
strategy
evaluation.
3.
Describe
and
develop

a
Balanced
Scorecard.
4.
Identify
and
describe
published
sources
of
strategy
-
evaluation
information.
5.
Identify
and
describe
six

characteristics
of
an
effective
strategy
-
evaluation
system.
6.
Discuss
the
nature
and
role
of
contingency
planning
in
strategy

evaluation.
7.
Explain
the
role
of
auditing
in
strategy
evaluation.
8.
Identify
and
discuss
three
twenty
-
first
-
century

challenges
in
strategic
management.
9.
Identify
and
describe
17
guidelines
for
effective
strategic
management.
Initial
Postings:
Read
and

reflect
on
the
assigned
readings
for
the
week.
Then
post
what
you
thought
was
the
most
important
concept(s),

method(s),
term(s),
and/or
any
other
thing
that
you
felt
was
worthy
of
your
understanding
in
each
assigned
textbook

chapter.Your
initial
post
should
be
based
upon
the
assigned
reading
for
the
week,
so
the
textbook
should
be

a
source
listed
in
your
reference
section
and
cited
within
the
body
of
the
text.
Other
sourc
es

are
not
required
but
feel
free
to
use
them
if
they
aid
in
your
discussion.
Also,
provide
a

graduate
-
level
response
to
each
of
the
following
questions:
i.
To
raise
capital,
what
are
the
pros
and

cons
of
selling
bonds,
compared
to
issuing
stock
or
borrowing
money
from
a
bank
in
terms
of
raising

capital?
ii.
As
owner
of
a
local,
independent
supermarket,
explain
how
you
would
evaluate
the
firm’s
strategy.
[Your

post
must
be
substantive
and
demonstrate
insight
gained
from
the
course
material.
P
ostings
must
be
in
the
student's

own
words
-
do
not
provide
quotes
!
]
[Your
initial
post
should
be
at
least
450+
words

and
in
APA
format
(including
Times
New
Roman
with
font
size
12
and
double
spaced).
Post
the
actual

body
of
your
paper
in
the
discussion
thread
then
attach
a
Word
version
of
the
paper
for
APA

review]
Overall submission requirements
–
1.
discussion needs two chapters overview or any topic discussion
in your own words
Issues
6. Perform E P S/E B I T analysis to evaluate the attracti veness
of debt versus stock as a source of
capital to implement strategies.
bonds as strategic decisions that
face many firms.

used.
management.
the week. Then post what you thought
was the most important concept(s), method(s), term(s), and/or
any other thing that you felt was worthy of
your understanding in each assigned textbook chapter.Your
initial post should be based upon the
assigned reading for the week, so the textbook should be a
source listed in your reference section and
cited within the body of the text. Other sources are not required
but feel free to use them if they aid in
your discussion.
questions:
compared to issuing stock or

borrowing money from a bank in terms of raising capital?
you would evaluate the firm’s
strategy.
from the course material. Postings must
be in the student's own words - do not provide quotes!]
format (including Times New Roman with
font size 12 and double spaced). Post the actual body of your
paper in the discussion thread then attach
a Word version of the paper for APA review]
Issues
of debt versus stock as a source of capital to implement
strategies.

bonds as strategic decisions that face many firms.
used.
management.
the week. Then post what you thought was the most important
concept(s), method(s), term(s), and/or any other thing that you
felt was worthy of your understanding in each assigned textbook
chapter.Your initial post should be based upon the assigned
reading for the week, so the textbook should be a source listed
in your reference section and cited within the body of the text.
Other sources are not required but feel free to use them if they
aid in your discussion.
questions:

compared to issuing stock or borrowing money from a bank in
terms of raising capital?
you would evaluate the firm’s strategy.
from the course material. Postings must be in the student's own
words - do not provide quotes!]
format (including Times New Roman with font size 12 and
double spaced). Post the actual body of your paper in the
discussion thread then attach a Word version of the paper for
APA review]
2. Add your answers to the questions highlighted in yellow to
the discussion post
3. Total 500 words, apa format, no plagiarism and verbatim
4. Two peer reviews with 200 words each
Chapter
8:
Marketing,
Finance/Accounting,
R&D,
and
MIS

Issues
Learning
Objectives:
1.
Identify
and
describe
strategic
marketing
issues
vital
for
strategy
implementation.
2.
Explain
why
social

media
marketing
is
an
important
strategy
-
implementation
tool.
3.
Explain
why
market
segmentation
is
an
important
strategy
-
implementation

tool.
4.
Explain
how
to
use
product
positioning
(perceptual
mapping)
as
a
strategy
-
implementation
tool.
5.
Identify
and

describe
strategic
finance/accounting
issues
vital
for
strategy
implementation
.
6.
Perform
E
P
S/E
B
I
T
analysis

to
evaluate
the
attractiveness
of
debt
versus
stock
as
a
source
of
capital
to
implement
strategies.
7.
Develop

projected
financial
statements
to
reveal
the
impact
of
strategy
recommendations.
8.
Determine
the
cash
value
of
any
business

using
four
corporate
evaluation
methods.
9.
Discuss
I
P
Os,
keeping
cash
offshore,
and
issuing
corporate
bonds
as

strategic
decis
ions
that
face
many
firms.
10.
Discuss
the
nature
and
role
of
research
and
development
(R&D)
in

strategy
implementation.
11.
Explain
how
management
information
systems
(M
I
Ss)
impact
strategy
-
implementation
efforts.
Chapter
9:
Strategy

Review,
Evaluation,
and
Con
trol
Learning
Objectives:
1.
Discuss
the
strategy
-
evaluation
process,
criteria,
and
methods
used.
2.

Discuss
three
activities
that
comprise
strategy
evaluation.
3.
Describe
and
develop
a
Balanced
Scorecard.
4.
Identify
and
describe

published
sources
of
strategy
-
evalua
tion
information.
5.
Identify
and
describe
six
characteristics
of
an
effective
strategy
-
evaluation
system.

6.
Discuss
the
nature
and
role
of
contingency
planning
in
strategy
evaluation.
7.
Explain
the
role
of
auditing

in
strategy
evaluation.
8.
Identify
and
discuss
three
twenty
-
first
-
century
challenges
in
strategic
management.
9.
Identify
and

describe
17
guidelines
for
effective
strategic
management.
Initial
Postings:
Read
and
reflect
on
the
assigned
readings
for

the
week.
Then
post
what
you
though
t
was
the
most
important
concept(s),
method(s),
term(s),
and/or
any
other
thing

that
you
felt
was
worthy
of
your
understanding
in
each
assigned
textbook
chapter.Your
initial
post
should
be
based

upon
the
assigned
reading
for
the
week,
so
the
textbook
shoul
d
be
a
source
listed
in
your

reference
section
and
cited
within
the
body
of
the
text.
Other
sources
are
not
required
but
feel
free

to
use
them
if
they
aid
in
your
discussion.
Also,
provide
a
graduate
-
level
response
to
each
of

the
following
questions:
i.
To
ra
ise
capital,
what
are
the
pros
and
cons
of
selling
bonds,
compared
to

issuing
stock
or
borrowing
money
from
a
bank
in
terms
of
raising
capital?
ii.
As
owner
of
a

local,
independent
supermarket,
explain
how
you
would
evaluate
the
firm’s
strategy.
[Your
post
mus
t
be
substantive
and

demonstrate
insight
gained
from
the
course
material.
P
ostings
must
be
in
the
student's
own
words
-
do
not

provide
quotes
!
]
[Your
initial
post
should
be
at
least
450+
words
and
in
APA
format
(including

Times
New
Roman
with
font
size
12
and
double
spaced).
Post
the
actual
body
of
your
paper
in

the
discussion
thread
then
attach
a
Word
version
of
the
paper
for
APA
review]
Overall submission
requiremen
ts
–
1.

discussion
needs two chapters
overview
or any topic disc
ussion
in you
r own wor
ds
Issues
of debt versus stock as a source of
capital to implement strategies.
bonds as strategic decisions that
face many firms.

used.
9. Identify and describe 17 guidelines for effective str ategic
management.
the week. Then post what you thought
was the most important concept(s), method(s), term(s), and/or
any other thing that you felt was worthy of
your understanding in each assigned textbook chapter.Your
initial post should be based upon the
assigned reading for the week, so the textbook should be a
source listed in your reference section and
cited within the body of the text. Other sources are not required
but feel free to use them if they aid in
your discussion.
questions:

compared to issuing stock or
borrowing money from a bank in terms of raising capital?
you would evaluate the firm’s
strategy.
from the course material. Postings must
be in the student's own words - do not provide quotes!]
format (including Times New Roman with
font size 12 and double spaced). Post the actual body of your
paper in the discussion thread then attach
a Word version of the paper for APA review]

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