Software Products Global Market Briefing (http://www.thebusinessresearchcompany.com/our-research/information-technology/software-products-global-market-briefing-outlook-2016/) provides strategists, marketers and senior management with the critical information they need to assess the global Software Products. Buy Now • Software Products Global Market Briefing is a detailed report giving a unique insight into this market. The report is priced at $1000 for an individual user. To use across your office the price is $1500 and $2000 if you wish to use across a multinational company. • Clients are able to input on the design of the report and highlight points of special interest.

1. Software Products Global
Market Briefing 2016

2. Software Products Global Market Briefing
Characteristics
Software product companies develop, market and distribute software products for commercial
and personal use. Products are usually sold in the form of licenses to use the software for a
specified period or permanently. The license generally entitles the buyer to receive updates of
the programs.
Companies in this industry create and distribute computer software by designing software,
providing documentation, assisting in installation and providing support services to software
purchasers. Some businesses design, develop and publish; others only publish.
Software can be categorized as system software, application software and programming
software.
System Software is an interface between the user and the computer. It is used to translate
inputs given by the user into computer language. This type of software is also called operating
software (OS). Windows, Apple OS and Linux are examples of system software.

3. Key Trends in the Software Products
Market Briefing
Mergers and Acquisitions –
The number of mergers and acquisitions in the software products industry is increasing. Large companies
are acquiring small companies to increase their product and service offerings. High-performance cloud
computing businesses and enterprise software vendors are the main acquisition targets for software
product companies. For example, IBM Corporation recently acquired SPSS Statistics, Cognos Inc., SoftLayer
Technologies Inc. and Varicent Software Inc.
Top Software Service Providers Moving to the Mid-Market –
Top software vendors such as Oracle and SAP have been attempting to penetrate the middle market, to
expand their client base and increase overall revenues. These companies have begun offering scaled-down,
pre-configured versions of their applications. They are pursuing new distribution channels to sell and
distribute their software products and are also acquiring mid-market software companies to increase their
market shares and revenues. For example, SAP acquired Business One software to penetrate the middle
market.

4. Software Products Global Market
Briefing - Buy Now
Software Products Global Market Briefing is a detailed report giving a unique insight into this
market. The report is priced at $1000 for an individual user. To use across your office the price is
$1500 and $2000 if you wish to use across a multinational company.
Clients are able to input on the design of the report and highlight points of special interest.

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