The document is a design proposal for LiquidLab, a cold-pressed juice company. The proposal establishes LiquidLab's strategy to position itself as the preferred juice for those seeking to enhance their diet with a customized, tasty, and nutritious supplement. The strategy involves convincing non-obsessive health-conscious consumers that LiquidLab offers a healthier alternative to restrictive juice cleanses by educating them on the benefits of customized cold-pressed juicing as a daily addition rather than a short-term cleanse.

1. LIQUIDLAB
DESIGN PROPOSAL
DINA BLOOM
FINAL PRESENTATION
GA : VISUAL DESIGN 6

2. STRATEGY
Establish LiquidLab as the cold
press juice of choice for anyone
who is looking to enhance their
current diet with a customized,
tasty, nutritious, and healthy
supplement.
(1) To convince non-obsessive yet
health-conscious people that
there is an alternative to the
classic restrictive juice cleanse.
(2) By educating them on the
benefits of customized cold press
juicing as a healthy, and tasty
addition to their everyday diet vs.
a restrictive juicing cleanse such
as BluePrint.
OBJECTIVE STRATEGY

3. COMPETITIVE LANDSCAPE

4. LIQUIDGOLD

5. BLUE BALANCE

6. LOW-RES I

7. COLOR SCHEME

8. LOW-RES II

9. Order now
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10. LIQUIDLABLIQUIDLABLIQUIDLAB LIQUIDLAB LIQUIDLAB
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11. Customize Happy Healthy About us Login
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Why LiquidLab
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LIQUIDLAB
Better Nutrition. Better Life.
Tailored for you.
Feeding your body with whole foods and natural
produce is the best long-term strategy for maintaining
good health. LiquidLab is part of the strategy.
Our cold-pressed juice is packed with easily digestable
raw vitamins, minerals and enzymes from locally-
sources fresh fruits and vegetables.
Reach your full potential through balance, not
extremism. Whatever your lifestyle, we’ve got the juice
to get you there.
1 2 3
High quality. Fresh ingredient. Custom selected
When you register for LiquidLab’s custom service, we’ll put together a juice
program tailored to your current lifestyle and health goals. If you’re already
committed to a healthy lifestyle and are looking to incorporate fresh juice as
part of a balanced diet, our custom plan might be just what you’re looking
for. It takes about 15 minutes to get started.
Tell us how you’re
currently living. Do you
work a high-stress job
with long hours? In
training for a marathon?
Happily balancing work,
home and exercise? Or
maybe you’re
somewhere in between?
Tell us about your
goals. Whether you’re
looking to get in shape
or maintain your
current level of fitness,
we can help.
Let us know about your
current diet and favorite
flavors. We’ve got a
delicious juice blend to
suit your nutritional
needs and tastes.
Select a diet Select a goalSelect a lifestyle
><
Jump start a healthy you with
LiquidLab.
Short on time? Not sure where to start? Try one of
our Juice Sampler Packages.
If your motto is “eat dessert first,” this plan
will have you saying “drink juice first.” The
Sweet Tooth includes three of our healthy,
delicious fruit smoothie blends: Mixed Berry,
Strawberry- Banana and Blueberry Cobbler,
together in one sampler.
Order now
THE SWEET TOOTH
NO TIME FOR SALAD
Why eat veggies when you can drink them? All
the benefits of eating a salad, but in a delicious
juice blend you can grab and drink on the go.
This sampler includes three vegetable blends
rich in dark leafy greens like kale, spinach and
swiss chard. And best of all, there’s no dishes
to wash when you’re done!
PUBLIC TRANSPORTATION
DEFENSE SHIELD
Ride the subway? Work in an open floor plan?
Protect yourself from airborne illness by
boosting your immune system with antioxidants.
This sampler includes three blends that will help
your body put up its best defense: our Beet
Blast, Carrot Ginger and Dark Chocolate Coffee.
Order now
Order now
We don't tell you what healthy means. Instead, we
celebrate choosing whatever healthy means to you.
Our blog is full of resources to help you make
enlightened choices for healthy living, complete with
travel tips, healthy home ideas, and fitness guides.
Enhance your healthy happy life
At LiquidLab, we do things a little differently. We work
with local farms to source our all-organic produce.
Nothing goes into our juice that isn’t from within a 100-
mile radius of our headquarters. Which means we use
less fossil fuels to transport and produce our juice. And
support small local farms in the process.
Learn more about our commitment to the environment
LiquidLab was founded in 2014 by three close friends
who wanted to help others improve their lifestyle and
incorporate more fresh fruit and veggies into their diets.
Learn more about us
Green juice. Produced greenly.
Healthy & happy. No Pressure.
About us.

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