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Cost per Acquisition is a metric that measures how much your business pays in order to attain a conversion. Generally, your CPA will be higher than your cost per click, or CPC, because not everyone who clicks your ad will go on to complete your desired action, whether it’s making a purchase or filling out a form to become a lead.
But still there are some steps you can follow to optimize your High CPA in your Adwords search campaign. Check out this infographic to see what those steps are.
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