The IV Regional Debate Lisbon EACD 2009 will be dedicated to the theme "Social Media: changing communications one blog at a time", will be held next 10th november, 17h30, at Forum Portugal Telecom. Luís Rasquilha, Sara Batalha, Nuno Costa and Nuno Veiga will focus on diferent aspects of Social Media tools and strategy.

1. THE EACD REGIONAL DEBATES 2009
AUSTRIA I BELGIUM I BULGARIA I CROATIA I CYPRUS I CZECH REPUBLIC I DENMARK I ESTONIA I FINLAND I FRANCE I GERMANY I GREECE I HUNGARY I ICELAND I IRELAND I ITALY I LITHUANIA I LUXEMBOURG I MALTA
I MONTENEGRO I NETHERLANDS I NORWAY I POLAND I PORTUGAL I ROMANIA I RUSSIA I SERBIA I SLOVAK REPUBLIC I SLOVENIA I SPAIN I SWEDEN I SWITZERLAND I TURKEY I UNITED KINGDOM
LISBON/PORTUGAL
Social Media: Changing Communications
One Blog at a time
10 NOVEMBER 2009 • 17:30 • PORTUGAL TELECOM
SCHEDULE
17:30 – 17:45
EACD welcome and presentation
Rui Martins, the EACD Regional Coordinator for Portugal, will welcome the participants and open the
Regional Debate with a short presentation on the European Association of Communication Directors.
17:45 – 18:00
Luis Rasquilha
Senior Vice President Social Media Trends in the 2.0 Generation Business World
Ayr Consulting Social media is having a huge effect on business conversations and the concept of management. Luis
Rasquilha will discuss some of the ways that social media is changing traditional management cultures.
18:00 – 18:15
Media Savvy - How To Lead, Persuade, And Influence
Effective media management drives marketing opportunities and communicates key messages. Sara
Batalha will share 10 secrets that will help you to get the best from social media.
18:15 – 18:30 Break
Sara Batalha
18:30 – 18:45
Executive Director
MTW Portugal Social Networks at Your Feet
Imelda Marcos had 3000 pairs of shoes, but couldn’t wear them all at once. We have a similar choice
to make. Nuno Veiga will show that, despite the sheer number of social media tools available, it is
better to use just a handful at any one time.
18:45 – 19:00
Webvolution
The web is constantly evolving, and social media tools are changing to allow organisations to interact with
their audiences on an even more personal level. Nuno Costa will show how this ‘webvolution‘ affects you.
Nuno Veiga
19:00 – 19:30
Creative Director
Webdote Digital Communication Get Together
After all of the speeches have been given, and all of your questions have been answered, there will
be an opportunity to relax with refreshments in the company of your peers from around the region
and discuss the outcome of the day’s events.
THE HOST ABOUT THE REGIONAL DEBATES
By addressing and discussing the communica-
Forum Portugal Telecom tions profession in both a pan-European and a
Sala B1 regionally-specific context, the EACD Regional
Avenue Fontes Pereira de Melo 38C Debates strengthen the network connecting our
Nuno Costa Lisbon members, further promoting the EACD’s visi-
Executive Manager on, and giving Communication professionals the
Identidade Digital chance to share their experience and knowledge
with their peers.
www.eacd-online.eu

2. THE EACD REGIONAL DEBATES 2009
AUSTRIA I BELGIUM I BULGARIA I CROATIA I CYPRUS I CZECH REPUBLIC I DENMARK I ESTONIA I FINLAND I FRANCE I GERMANY I GREECE I HUNGARY I ICELAND I IRELAND I ITALY I LITHUANIA I LUXEMBOURG I MALTA
I MONTENEGRO I NETHERLANDS I NORWAY I POLAND I PORTUGAL I ROMANIA I RUSSIA I SERBIA I SLOVAK REPUBLIC I SLOVENIA I SPAIN I SWEDEN I SWITZERLAND I TURKEY I UNITED KINGDOM
LISBON/PORTUGAL
Social Media: Changing Communications
One Blog at a time
10 NOVEMBER 2009 • 17:30 • PORTUGAL TELECOM
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