The most popular OTT platforms are Netflix, Disney+Hotstar, and Amazon Prime. Explore how each platform engages its audience on Instagram to its best and choose your favorite.

1. A comparative study on Top
OTT Platform’s Instagram
Page Optimization
- DHANASHREE JINDE
BATCH 28

2. Netflix India

3. Types of Posts
User-generated Post
This type of posts gives credibility to the
audience and can make them more loyal to the
platform .

4. Engagement Post
• It’s fun because it excites the audience to
see which series/movie would the post
predict
• Also , people will comment that will help
Netlfix in knowing which are the most
popular series

5. Collaboration with
Influencers
Real Time Posts
1.Monsoon
2. Feelings during Monsoon
3.Colloborations with young and
newer influencers
Saurabhghadgevines ( 546 K
followers)
FocusedIndian ( 552 K
followers )

6. Calendar for the
Month
 Post :- A calendar schedule
of the releases in the month
of July .
 This type of post can make
the audience mark the
particular shows/movies they
want to watch or also keep
them saved to watch later .

7. Engaging with cast
of trending series
Fun activities with the cast of the most popular
series
“ Never Have I Ever “
This type of posts excites the audience for the
series .
Netflix can also know what exactly excites them
through the comments .

8. 3 competitor brands
 Disney+Hotstar
 Amazon Prime
 ZEE5

9. 1st Competitor :- DisneyPlusHotstar

10. Informative Post
Information
1. Available of all episodes
2. Available in Hindi
3. Creative ( The title is written
in hindi )

11. Types of Post
Awareness Post Engagement Post Celebrity/Influencer
Post

12. 2nd Competitor :- Amazon Prime

13. Type of Posts
Engagement Post
Engaging audience with
guessing the emojis

14. Social Media New Initiative
– Instagram Guides
 https://www.instagram.com/primevideoin/guide/2020-the-year-that-unpaused-
us/17877842039002398/?hl=en

15. ZEE5

16. Types of Posts
• Relatable Post
• Promotion of
different series in
one frame

17. Informative Posts
• Promotion of different titles in
one frame

18. Comparison
Categories Netflix DisneyPlusHotsta Amazon Prime Zee5
Audience
Engagement Posts
Influencer
Marketing
User Generated
Content
Mix of different
content styles
New initiatives
Social Media

19. Conclusion
 Netflix is a clear winner in terms of highest followers and optimal use of every
Instagram tool available .
 Amazon Prime lies in the second place with the second highest followers and a
mix use of content tools
 DisneyPlusHotstar lies in the third place because although there are good titles on
the platform but there is not much engagement posts .
 ZEE5 takes the last place because the content is different and so are its users but it
does a fairly good job with the use of mix content .