njscjsjvbdvscDirection: Attempt all the case questions. You are supposed to explain with scientific evidences Submission deadline will be 28 Jan. via your class representative email. It is a group assignment as you did for the presentation Maximum value: 20% CASE APPLICATION Flight Plans With a small year-round population, Branson, Missouri, is in a location not easily accessible by air service. The city, best known for its country music and music variety shows and family-style attractions, also has the kinds of outdoor activities that attracted more than 8 million visitors last year, “earning it the unofficial nickname ‘Vegas without the gambling.’” About 95 percent of those visitors come by car or bus. But now there’s a new show in town-the Branson Airport. The $155 million airport, which opened in May 2009, is an experiment that many people are watching. The airport is generating interest from city governments and the travel industry because it’s the nation’s first commercial airport built and operated as a private, for-profit business with absolutely no government funding. As one expert said, “...unpretentious little Branson Airport could have an outsize effect it if works. It could turn what now is a mostly regional tourist spot into a national destination for tourists.” Steve Peet, the airport’s chief executive, admits that he had no idea where Branson was in 2000. But by 2004, he was convinced there was money to be made flying tourists there. He says, “If you were ever going to think about building a private commercial airport, this would be the place to do it. How many more visitors would come here if we made it easier and affordable for them? It seemed like an incredible opportunity.” So, using private financing, he decided to build a new commercial airport a short distance south of Branson’s popular music shows district. Both Peet and Jeff Bourk, executive director of the airport, continue to tackle the managerial challenges of turning that dream into reality. Construction work on the airport terminal and the 7,140-foot runway (which can accommodate most narrow-body jets) went smoothly. Bourk believed that much of that was due to minimal red tape. Because the airport wasn’t using federal assistance, it didn’t face the restrictions that accompany taking government money, which also meant it could pick and choose the airlines it allowed in. To attract those airlines, the airport agreed to not allow other competitors in. Also, the airport owners kept the airlines’ operating costs low since airport employees do much of the work usually done by an airline’s ground staff. Initially, the airport’s owners offered exclusive contracts to AirTran and Sun Country on certain routes to Branson. Now, Frontier Airlines and the newly-formed Branson AirExpress have added service. Mr. Peet emphasizes that they want the airlines to succeed. “We want to build real service, sustainable service.” The airport earns money from landing fees (based on number of

1. Group Six
Modern management thought

2. What Is The Modern Theory of
Management?
The Classical Management Theory asserts that only
money motivates employees. That, however, is an
inadequate proposition, and the Modern Theory of
Management came up in response to it. According to
the concept of modern management, employees are
motivated by several different factors.
It’s important to understand what is the modern theory
of management in a larger sense. The modern theory of
organization uses mathematical analysis combined with
an objective understanding of the range of human
emotions and motivation. A manager then can use
mathematics and statistics to gauge an employee’s
motivation and measure their performance. Essentially,
it is about understanding what makes an employee tick.

3. 1.3. Characteristics of modern management
theory
1.The system Approach
2.Multilevel and Multidimensional
3.Multi-Motivated
4.Multidisciplinary
5.Multivariate
6.Adaptive
7.Probabilistic

4. Benefits of Modern Theory of
Management
Here are the benefits of the modern theory of
management:
1.Increases Productivity
The different theories of modern management educate
leaders on maximizing the value of their human
resources. In other words, rather than spending money
on new equipment or a new marketing strategy,
businesses should focus on training their employees.
2.Strengthens Decision-Making Abilities
When evaluating an organization or a department,
managers can use modern management theories as a
guide. Managers who know what to look for are better
able to spot issues and begin formulating solutions.
They can also use mathematical techniques to help
them come to final decisions and support their

5. Benefits of Modern Theory of
Management continued…
3.Increases Employee Engagement
The concept of modern management looks at
motivational elements other than money. Through this,
managers can identify and implement processes that
take into account the needs and wants of their
employees. As a result, employees’ morale and
engagement will rise and they’ll be more likely to stay
on with the organization.
4.Gives Managers An Objective View of Things
Mathematics plays a vital role in modern management
theory. Objective data that’s appropriately analysed
never lies. On the other hand, using personal feelings to
make decisions can backfire. Moreover, managers can
test a variety of options to see which one best serves
the organization. As a result, managers will be much
more equipped to implement efficient and effective
solutions after studying the modern theory of

6. Benefits of Modern Theory of
Management continued…
5.Increases Adaptability
Modern management theory understands that
organizations today frequently operate in dynamic
environments. According to this theory, managers
should be prepared to use various methods and
approaches to deal effectively with their
organizations’ internal and external influences. New
technology and statistical modelling can be used to
improve processes and develop solutions, for
example.
These benefits have made this approach a popular
practice for many organizations and their
managers. Usually, a manager would apply one of
the three prominent types within their organization.

7. Types Of Modern Theory of
Management
There are three types of modern theories of
management:
1.Quantitative Theory
Amid World War 2, military leaders from the United
States and the United kingdom assembled a team of
managers, government administrators and scientists to
help them determine how to make the most efficient use
of available resources. Experts used Taylor and Gantt’s
mathematical and statistical approaches from various
fields to solve these logistical issues. Thus, the
quantitative theory of management was developed.
In this modern theory of organization, managerial
decision-making is aided by the use of statistical
methods. However, this concept of modern
management isn’t sufficient to run an organization. A
humanistic approach and an understanding of human
motivation are also needed to make the best use of the

8. Types Of Modern Theory of
Management continued…
2.Systems Theory
The Systems Theory of Management opens up a new
world for managers and gives them a new management
approach. This modern theory of organization proposes
that a business comprises different parts that have to
work in synergy to perform efficiently. Thus, it
emphasizes synergy and interrelation between the
various limbs of an organization.
According to this concept of modern management,
having a good workforce is critical to an organization’s
success. All the departments and sub-units of an
organization are crucial to its long-term viability and
growth. Managers in the real world are expected to
analyse their organization’s patterns and events to
figure out the best management strategy. As a result,
they can work together on a variety of projects.

9. Types Of Modern Theory of
Management continued…
3.Contingency Theory
The contingency theory of management says that no
single management strategy works for every
organization. Instead, many internal and external
factors have an impact on the management strategy
that’s ultimately chosen. This modern theory of
organization believes that there are three things at play
when figuring out a management strategy: the size of
an organization, the technology it uses and the
leadership style.
Fred Fiedler developed this concept of modern
management. According to Fiedler, leadership qualities
are directly linked to how well a leader manages their
team. Every situation has its own set of leadership
traits, according to Fiedler’s theory. Furthermore, it
implies that a leader must be agile enough to change
with the times. It can be summarized as follows:

10. Contingency continued…
•There is no one-size-fits-all approach to running a business
•A leader must be able to quickly determine which management style is best suited
to a given situation
•The least-preferred co-worker scale (LPC) is the foundation of Fiedler’s
contingency theory. LPC is used to evaluate a manager’s orientation.
Conclusion:
The concept of the management has grown over the time from the different
periods and evaluation after all it is upright ate the modern theory of
management on order to meet the needs of the organization operating as
the consisting way of moving and the universal commitment and behaviour
now people are very eager to seek the satisfaction from the moral and
productivity level. Quantitative, system and contingency approach as per
that concerning investigates the conventional topics of three perspective
find the statically identical and appearing concerns questions. “Most
contemporary management perspective have emerged and evolved over
the last hundred years or so. Beginning with the classical management
perspective, first developed toward the end of the nineteenth century and
on through contemporary applied perspectives, managers have an array of
useful techniques, methods and approaches for solving problems and
enhancing the effectiveness of their organization, of course, manager also
need to recognize that not every idea set forth is valid, and that even those
that are useful are applicable in all settings. And new methods and
approaches will continue to be developed in future.

11. Thank You.