1. LEM N
FR ESH.
CR ISP.
Carolyn Baldwin Bria Holms Anna Robertson
Elke Saenz Demi Simpson Ryan Wilson
.com

2. - Age: 20-late 30s
- Gender: male and female
The ideal customer for the brand is a college
educated adult who is knowledgeable about
current fashion trends. With a moderate to
better price point, the brand caters to a more
professional businessperson
- Income ranging from $70,000-$13,000
- Relationship status: single or married with-
out kids (thus allowing for a larger personal
shopping fund)
Target Market

3. Tasks
- Links to social media will be at the bottom of the
home page. Twitter, Facebook and Instagram will
be included.
- The customer will be able to create an ac-
count where they can save billing and shipping
information.
- A newsletter will be posted on the site
weekly.
- The customer will be able to create a wish
list.
- There will be a return policy page where
customers can review the policy.
- A page about the company and company
ethics will be titled “About Us” and include
valuable information for customers.- A store locator and store pick up feature will
also be included on the site.
- Customers can search for and buy product.

4. ...link to Facebook on their laptop, desktop
and/or tablet at home or work.
...go to the website’s About Us Page
on their laptop, desktop and/or tablet at
home.
...look up store locations primarily on their
mobile device while out of the home but will
also use their laptop, desktop and/or tablet
at home before going out.
Context
...link to Twitter and Instagram primarily on their
mobile devices throughout their day, but may also
do so on their laptop, desktop and/or tablet at
home or work.
...be able to sign up for the
brand’s Newsletter on their laptop
and/or desktop at home.
...use store pick up on their laptop and/or
desktop at home or work.
The customer will...

5. ...access the website from home, work or on the
go via mobile device, laptop, or desktop.
...be able to create a customer account
from their laptop, tablet, or desktop from
home or work.
...go to the site’s Return Policy Page on
their laptop, desktop, tablet, or mobile
device. Customers will primarily do this from
work or home, but in some cases, he or
she could use their mobile device to find
our information while shopping in-store.
Context
...purchase products from home or work on their
tablet, laptop or desktop.
...search for products with Lemon’s Search Bar
feature when they are on the go from their mobile
device, or he or she can use this feature on their
laptop, desktop, and tablet from work or home.
The customer will...