The document provides information about Hindustan Vet, an Indian company that produces veterinary products. It discusses Hindustan Vet's mission/vision, product portfolio including various supplements and medicines, SWOT analysis, market analysis targeting cattle farmers and veterinarians, and marketing/sales strategies focusing on distribution channels, advertising, and expansion plans to new states and countries. The document aims to outline Hindustan Vet's business operations and strategies.

1. Submitted By :
K Rohit Kumar (AH19118)
Patidar Deepam (AH19169)
GROUP - 10

2. Content
• Introduction
• Quality
• Mission/Vision Statement
• Product Portfolio
• Comparison with market competitor
• SWOT Analysis
• Market Analysis
• Sales Strategy
• Marketing Strategy
• Distribution Channel
• Publicity and Advertising Strategy
• Expansion Plan

3. Introduction
• Hindustan Vet (formerly known as TNF Pharma Pvt Ltd) was a pioneer in initiating the concept of affordable
quality product in veterinary marketplace.
• Hindustan Vet's competitive advantage stems from the quality product , advanced focus portfolio and
extensive domestic network in across the country.
• The Company also has significant presence in nutritional supplements like mineral mixture , calcium
supplement , conceive herbal liquid etc.
• Hindustan Vet is committed towards “not just quality products but at affordable veterinary care.”

4. Mission / Vision Statement
• Our vision is to ensure that we offer our customers’ feeds on time for their livestock without compromising on
quality of the feed and providing the highest standards in veterinary supplement.
• In order to achieve our mission, we intend to ensure that we hire professional and caring staff that would
provide personalized services to our customers – the cattle owners and the cattle themselves.

5. Quality
• Product is prepared under guidance of industry expert who have more than 25yrs of experience in domestic
market and more than 10 yrs experience in export market.
• Double quality check is done by internal as well as external personnel.

6. Product Portfolio

7. Aalmix (Mineral mixture)
Aalmix Powder is a MethoChelated mineral mixture for
cattle, mineral mixture for dairy cows, mineral mixture for
poultry, mineral mixture for the horse, pigs and goats enriched
with copper and amino acids as an ideal supplement for animal feeding to
fulfill all their needs of dairy animals.
Indications :
 Anoestrus
 Infertility
 Repeat breeding
 Low milk yield
 Improve milk production
Recommended usage:
 For large animals 50 gms daily
 For small animals 25 gms. daily
Or, as directed by veterinarian consultants

8. Benefits
• Helps improving growth rate in calves.
• Better utilization of absorbed nutrients.
• Increases milk production, fat and SNF in animals.
• Improves reproductive efficiency and reduces inter- calving period.
• Increases productive life of animals.
• Improves immunity status.
• Prevents metabolic diseases like milk fever, ketosis, haematuria which occur around calving period.
• Reduces the degenerative effect of trace minerals on vitamins in premixes and feed.
• Maintains fertility, growth rate, milk production, milk quality and keep animals healthy.
• Improves fertility rate.

9. PROBLEM – GROWTH PROBLEM, HIT UP.
SOLUTION – BY GIVING 50 GM OF AALMIX RESOLVED PROBLEM FACED BY
THE CUSTOMER.
INDICATION – IN 7 DAYS BOTH COW AND HORSE CAME IN HIT UP, INCRESED
IMMUNITY, IMPROVE FERTALITY

10. More nutritional ingredients compare to other
marketed product in market
Ingredients*(Per Kg.) Aalmix
(Hvet)
CRS
(ZYDUS)
Himchelate
(HIMALAYA)
Totavit Strong
(MANKIND)
VM Chelated
(MSD)
Minfa Gold
(INTAS)
Calcium (gm.) 270 191.25 191 250 230 265
Phosphorus (gm.) 135 95.62 95 127.5 115 127.5
Vitamin A ( IU ) 50,00,000 5,25,000 7,00,000 7,50,000 20,00,000 7,00,000
Vitamin D3 ( IU ) 10,00,000 52,500 70,000 75,000 2,00,000 70,000
Vitamin E (mg.) 1,020 187.5 250 300 1,500 250
Vitamin B12 (mg.) - 500 - - - -
Copper Sulphate (mg.) 5,000 4,500 4,200 4,200 4,500 4,200
Magnesium (mg.) 12,000 4,500 6,000 6,500 6,000 6,000
Cobalt (mg.) 760 112.5 150 150 200 150
Ferrous Gluconate (mg.) 15,000 2,500 1,500 1,750 1,500 1,500
Zinc (mg.) 14,000 9,600 9,600 9,600 9,600 9,600
Manganese (mg.) 6,000 3,900 1,500 1,500 3,900 1,500
Selenium (mg.) 100 7.5 7.5 - 20 10
Nicotinamide (mg.) 1,000 - 1,000 1,200 - 1,000
Potassium (mg.) 150 75 100 150 - 100
Choline Chloride (mg.) 10,000 - - - - -
L-Lysine Mono HCL (mg.) 8,000 - - 4,400 - -
Dl-Menthionine (mg.) 4,000 94.2 - 1,929 - -
Price/Kg. 220 330 280 225 291 265

11. Kelvitas (Calcium Liquid)
Kelvitas has been specifically formulated to increase nutritional value of milk and make
bones & teeth of animals strong. It contains higher amounts of calcium which increases
blood Ca++ level and support better development.
Kelvitas contains live yeast culture which promotes growth of beneficial
microorganisms in body for healthy digestion & better immunity.
Indications:
 Increases milk production, percentage of milk Fat & SNF
 Ensures letdown of milk
 Improves appetite, digestion
Recommended usage:
 Cattle & Horses : 100 ml daily
 Calves : 10 ml twice daily
 Dogs : 5 to 10 ml vice daily
Or, as directed by veterinarian consultants

12. RESULTS AFTER 15 DAYS OF USING, FOUND
FAT INCREASES TO 9%.
AFTER TAKING KELVITAS, MILK FAT INCRESES
TO 4 % TO 7.5 %, WITHIN 5 DAYS.

13. Alive-L (Lever Tonic)
Alive L as the name suggests it is an liver supplement. which is used as a
veterinary liver tonic.
This supplement is a blended mixture of natural Liver Extracts, along with
organic liver stimulating mineral fortified with vitamin B12 which is a major
vitamin for a better liver function. It is a common vitamin among animals
which can be consumed among cattle, livestock, poultry and other such
animals.
With the consumption of this liver Supplement which provides many health
benefits to animals like:
 Helps in proper liver functioning
 Aids in detoxification of harmful toxins
 Proper secretion of Enzymes
 Protect Liver against toxic effects, chemical drugs and various toxins
 Achieve Faster Growth
 Increased Productivity

14. Recommended usage:
 Cows, Buffaloes: 50 ml twice daily.
 Horses, Camels, Calves, Pigs, and Foals: 20- 25 ml twice daily.
 Sheep & Goat: 10- 15 ml twice daily.
 Poultry(per 100 birds) : 10ml Daily Or, as directed by veterinarian consultants.

15. Vita boost (Vitamin Syrup)
Vitaboost is an excellent solution of vitamin A, D3 & E which provides a
better health and growth and improves production and immunity.
Indication & Benefits :
 For weight gain and faster growth of poultry & cattle
 It is beneficial in crazy chick's disease
 Helpful for hatchability, fertility & egg production in poultry
 Maintains overall health, help in healthy pregnancy improve
fertility & milk production of cattle
 Should be given for immunity building & fighting for disease
in poultry & cattle
 It should be given during any kind of stress in livestock
Uses and Administration:
For Cattle: 10-15ml/Animal/Day.
Or, as directed by veterinarian consultants.

16. Must–O–Heal
Mastitis is the inflammation of the mammary gland and udder tissue, and is a
major endemic disease of dairy cattle. It usually occurs as an immune response
to bacterial invasion of the teat canal by variety of bacterial sources present on
the farm, and can also occur as a result of chemical, mechanical, or thermal
injury to the cow's udder.
Indication
 Milk thrown away due to contamination by medication or being unfit to
drink.
 A reduction in yields due to illness and any permanent damage to udder
tissue.
 The extra labor required to tend to mastitic cows.
 The costs of veterinary care and medicines.
 The cost of reduced longevity due to premature culling.
Dose
50 gm powder daily for consecutive 4 days by mixing with jaggery.

17. INFLAMMATION OF MASTITS DUE TO UNHYGIENIC FLOOR,
INPROPER FEEDING.

18. U-Care H
The Veterinary Uterine Tonic formulated by us is available in 500ml Packing.
This range of medicine is used as supplement which complete Utrine Tonic
and Ecbolic. This medicine is formulated with several minerals and herbs. It
is regarded as the best supplement of all kind of animals.
Benefits
Regulation of Lochial Discharge
As an ideal uterine cleanser after manual removal of retained
placenta.
For timely expulsion of placenta after calving.
As a co-therapy for infertility treatment.
Uterine Antiseptic and Anti-Bacterial.
DOSAGE & ADMINISTRATION:
 Cows & Buffaloes 50 ml.
 Sheep's and Dogs 20 ml.

19. Syor (Conceive)
Syor Liquid is pure herbal liquid. This is prepared using Polyherbs Abroma
augusta, Rubia cordifolia.perus rotundus, Cynodon dactylon Terminalia chebula,
Bacopa monnieriPognum harmala, Saraca indica, Argyria species, Putranjeeva
roxbur and other needed ingredients in balanced proposition. And for this purpose
we procure these ingredients from trusted vendors of the domain. As a result, our
offered Syor Liquid is extensively in demand.
MIXING RATIO Recommendation:
Administration 225 ml Oral after AI with Drinking Water.

20. SWOT ANALYSIS
STRENGTH • Animal healthcare drugs are similar to human pharmaceuticals drugs and no specialized machinery
is required for manufacturing them.
• Sizeable population of high yielding cows and buffalo, so easily customer available in all region.
• Animal Health product research and development is much faster, less expensive and more
predictable than human pharmaceuticals.
• Direct selling to dairy farmer, poultry farmer.
WEAKNESSES • Lack of R&D investment
• Distribution channel are highly fragmented. Sometime difficult to make availability of products.
• Increasing distribution cost which cover Transportation.
OPPORTUNITIES • Product and service expansion
• Emerging markets and expansion abroad
• New customers from online channel.
THERATS • Marketing in the village incurred extra cost in transportation
• Non availability of public and private transport as well as travelling by two – wheeler s highly
expansive for our companies
• Poorly educated rural population, lack of adequate qualified veterinarian doctor,
• Increase competition to country like India from emerging manufacturer in china Raw material is
more expansive than china
• High cost of sales and marketing, competition particularly from regional player

21. Market Analysis
Target Market
• As long as there is livestock farming, there will always be those who demand feeds for their livestock. While on the average we would
be catering to livestock farmers, we cannot categorically say that these will be only those that we will cater to, which is why we would
be conducting a market research to enable us determine who our target market is so that we would have an idea of the marketing
strategies that we would create in order for it to be effective.
• Another reason for conducting this market research is so that we would also have an idea of what our intending target market would be
expecting from us. From our findings, we are in business to sell our products and offer our services to the following groups of people;
• Cattle farmers
• Hunters
• Pet owners
• Ranch farmers
• Veterinary Doctor
• Tabela

22. SALES STRATEGY
SOURCE OF INCOME
• Animal feed supplement a livestock feed mill business that intends to offer livestock feed to all our various customers
with the sole aim of generating revenue and maximizing profit in the agriculture cum agri-business industry.
• We are going to also offer additional services to our wide range of customers that will see us generate more income and
make more profit. We intend to generate income by selling the following;
• Direct selling to veterinary doctor
• Selling to medical store
• Direct selling to cattle farmer
• By distribution channel
• Agricultural educational programs
• Consultancy and advisory services

23. MARKETING STRATEGY
• Place adverts in local newspapers and on radio, television station.
• Use social media platforms such as Facebook, Twitter and LinkedIn to advertise and market our products and
services.
• low in pricing + high in quality product attracted more customer.
• Customer Referral: we will provide customer incentives for direct referrals, in the form of price discounts.
• Event Marketing: we will visit area livestock events to hand out flyers, business cards, and product catalogues,
and to meet potential customers face to face
• Targeting local people who can understand their region, language.
• By calling different attractive meeting, conferences and tea parties may become helpful to increasing feed
awareness among targeted consumers.
• Reducing consumer resistance to buying the feeds by convincing and explaining all the Qualities of feed.

24. Distribution Channel
A single distribution channel or through multiple channels that may include:
• Wholesaler/Distributor
• Direct/Internet
• Direct/Catalogue
• Direct/Sales Team
• Consultant
• Dealer
• Retail
• Sales Agent/Manufacturer’s Rep
• Evaluate how your end-users need to buy
• Match end-user needs to a distribution strategy
• Build your distribution channel
• Minimize pricing conflicts
• Drive revenue through the channel

25. Publicity and Advertising Strategy
• Publicity is not only a way of creating awareness but also ensuring that a business generates revenue that will help grow
and boost the business.
• The publicity strategies that we will use to promote and communicate our brand are;
• Ensure that we place adverts in local newspapers as well as on radio and television stations
• Use social media platforms such as Facebook, Twitter and LinkedIn to further promote and increase publicity for our
livestock feed mill business
• Engage in and sponsor relevant programs in the community
• Install banners and bill boards at strategic positions all over medical store and local store so as to increase the
awareness for our business
• Ensure that we create a unique logo and have this emblazoned on our delivery truck so that people would be able to
recognize our business.

26. Expansion Plan
• Increasing product portfolio as per requirement in market.
• We are going to introduce Injection and Vaccine for the Live stock which helps us to give better yield.
• At present we are operating our business from four states in India namely Gujarat, Karnataka, Rajasthan and
Punjab and in the next coming few years we are going to enter into different states.
• Not only in India we are going to enter into foreign business also in next few years.
• Investing more amount in Research and development

27. Thank You