2. ● What is AI?
● Why AI Classes?
● Introduction to WAVE 2.0
● Why WAVE 2.0?
● Target Customers
● Types of Courses
● USP
● Variants
● Features
● Pricing
● Call Flow
● WAVE Flow
● Who will enroll?
● Competitor Analysis
Table of Content
3. What is
AI?
Augmented Interactive Classes or AI Classes on Vedantu
are a combination of Non-Live lectures with Super
Interactive Technology assisted by Live Class Teacher
assistance (on Chat) for any doubt.
● We launched Augmented Interactive Classes with a select few teachers to ensure
all students get the same teacher expertise.
● Although these classes are pre-shot, they are released as per a particular
timetable. Before release, the class cannot be accessed. Once released, the
classes can be re-watched any number of times.
● Highly engaging & interactive classes, aided by another live teacher who solves
doubts in the class real-time. These are scheduled classes with other attributes
like in class feedback, in class interaction, notes, tests & assignments etc.
4. Why
AI?
Helped bring down course-fee thereby,
making it accessible to all
● By introducing our AI Feature and replacing it with our master teacher we were able
to bring down our course fee. We will be able to enroll the students with low paying
potentials also.
● Integration of AI into LIVE Class makes us stand apart from boring recorded classes.
● To remove the variability of teachers' quality. Now everyone will get the BEST quality
education in Vedantu. Since we have AI built into it for live interaction, this is not at
all comparable to boring recorded videos.
● Real-Time Doubt solving & Interaction is made possible in AI Classes.
● The students who are at the top of their preparation and just want extra practice
materials can opt for AI courses.
● By the introduction of the AI course, we will be able to create competition in the
market.
6. Why WAVE 2.0?
● Right nudge at right time to the right student
● Scaling & Personalization
● Fine-tune the teacher with Mathematical precision
● Improved Interaction in Class
● Learning Outcome
● Low Internet bandwidth Requirement
7. Target Customers
● 60-70% of Students registered with Vedantu are from Tier 3 & 4 Cities.
○ Avg paying potential of students enrolled with us is 1.2 - 2.5k per
month.
● 60% of Vedantu students use mobile devices to access LIVE Classes.
○ WAVE now requires 40% less Internet Bandwidth
● Students already attending tuitions look for affordable means to gain
comprehensive learning
8. Types of
Courses
AI LIVE
Non-Live Classes with
LIVE Class Teacher( for
doubts on Chat)
LIVE Pro
LIVE Classes with
Single Teacher model
(Master Teacher only)
9. USPs
● We provide an option to choose between Augmented Interactive Classes with
LIVE In-Class Doubt Support & LIVE Master Teacher Model(Single teacher) for
students.
● We wanted every student to be taught by top master teacher and so we
integrated their non live lectures with hi tech interactive quizzes, scoreboards
and other features basis studen’s live class responses
● Super interactive classes with top master teacher
● Interactive tech is also supported by second teacher(CT) live in class
● Prices as low as 8500 for full year
● Affordability: Courses are available at MRP 8k, 20k & 32k depending on the
variant.
10. Variants
AI LIVE AI LIVE PLUS LIVE Pro
Student already engaged
elsewhere/needs assistance
with certain topics.
Enrolled elsewhere, but has
difficulty getting doubts
cleared
Top ranked students looking
to maintain it - Need of
mentorship / personal
guidance
11. Description AI LIVE AI LIVE Plus Live Pro
Grades 6-8 9-12 6-8 9-12 6-8 9-12
Boards
CBSE CBSE
JEE & NEET
CBSE CBSE
JEE & NEET
CBSE CBSE
JEE & NEET
Subjects
Math
Science
English
9&10
M,Sc,SST, Eng
11 & 12:
CBSE Science
Commerce
JEE/NEET
Math
Science
English
9&10
M,Sc,SST, Eng
11 & 12:
CBSE Science
Commerce
JEE/NEET
Math
Science
English
9&10
M,Sc,SST, Eng
11 & 12:
CBSE Science
Commerce
JEE/NEET
LIVE Classes No No No No Yes Yes
Scheduled
Classes Yes Yes Yes Yes Yes Yes
Batch size
100 150 100 150 25
100(CBSE)
150(JEE & NEET)
Features
12. Description AI LIVE AI LIVE Plus Live Pro
Grades 6-8 9-12 6-8 9-12 6-8 9-12
Master Teacher
Live(MT)
Non LIVE Non LIVE Non LIVE Non LIVE Yes Yes
Class Teacher
Live(CT)
Yes Yes Yes Yes No No
Personal
Teacher(PT)
No No No No No No
Interactive(quiz,
poll, doubt)
Yes Yes Yes Yes Yes Yes
Doubts App No No Yes Yes Yes Yes
Books - Hard
Copy
No No Yes Yes Yes Yes
Features
13. Description AI LIVE AI LIVE Plus Live Pro
Grades 6-8 9-12 6-8 9-12 6-8 9-12
Number of
Classes/ year
200+ 200+ 200+ 200+ 200+ 200+
Test &
Assignments
Yes Yes Yes Yes Yes Yes
Number of tests 100+ 100+ 100+ 100+ 100+ 100+
Test Series Yes Yes Yes Yes Yes Yes
Features
14. Description AI LIVE AI LIVE Plus Live Pro
Grades 6-8 9-12 6-8 9-12 6-8 9-12
MicroCourses Yes Yes Yes Yes Yes Yes
SOM + CARE Yes Yes Yes Yes Yes Yes
Worksheet
Session No No No No No No
VIP Yes Yes Yes Yes Yes Yes
V-Nurture No No No No No No
Features
15. Grade 8-10 Foundation Course
Variant AI LIVE AI LIVE PLUS LIVE PRO
Batch Size Usual
Subject Availability
Grade 8 & 9: Maths, Physics, Chemistry, Biology, Mental Ability.
Grade 10: Maths, Physics, Chemistry, Biology, Mental Ability + SST
Pedagogy
Grade 8 & 9: Foundation Class
Grade 10: Foundation Class + NTSE
Weekly Session
Grade 8: 8 Sessions; Grade 9: 10 Sessions
Grade 10: 8 Sessions+Free NTSE Sessions
Total Duration 8-10 Hrs. of Foundation Classes in a Week
16. Grade Grade 11
Course CBSE Science CBSE Commerce JEE NEET
Assignments 282 284 249 268
Tests TBD TBD 42 56
No Of Classes 300+ 200+ 200+ 500+
Grade Grade 12
Course CBSE Science CBSE Commerce JEE NEET
Assignments 272 287 219 229
Tests 100 72 42 56
No Of Classes 300+ 200+ 400+ 900+
NOTE: *Acad parameters i.e Number of Classes, Tests and Assignments can be change, it will be updated in rate card
**For 2 Yr Classes, tests and assignments, test series - Double the numbers mentioned for one year.
Batch Details - Test Prep
18. Pricing Slide
Target Grade Variant MRP
6 AI Live 8500
6 AI Live Plus 21500
6 Live Pro 38,000
EX: Grade 6 CBSE
Note: Prices will be updated in rate card
19. Pricing Slide
Target Grade Variant MRP
11 (CBSE PCMB) AI Live 8500
11 (CBSE PCMB) AI Live Plus 22222
11 (CBSE PCMB) Pro Live 44444
EX: Grade 11 CBSE
Note: Prices will be updated in rate card
20. Steps for Call
Step 1: Regular Salutation, rapport building, and about Vedantu (2-3 mins)
Step 2: Talk about Vedantu’s expert teacher quality, their rigorous training. And that is why “We introduced high
tech super Interactive Classes with top master teachers” to ensure all students get the same teacher expertise. We
call it AI live meaning augmented Interactive classes. (We wanted every student to be taught by top master teacher
and so we integrated their non live lectures with hi tech interactive quizzes, scoreboards and other features basis
studen’s live class responses) . This interactive tech is also supported by second teacher live in class who solves
doubt live in the class (2-3 mins)
If asked by parents , share this video at first step:
● https://www.youtube.com/watch?app=desktop&v=4yHRQqr-vLE&feature=youtu.be
● https://drive.google.com/drive/folders/102qWPJBJw05eW7zqvAEqXcOQt0tod2lt?usp=sharing
Step 3: Important part: We offer courses at prices as low as 8500 Rs for full year. Counter questions on prices and
features and try bringing them to demo (4-6 mins)
22. Steps for Demo
Step 1: Rapport building
Step 2: Use Illustrations & Progressions
Step 3: Slide on Augment Interactive : Screenshots, Videos
Step 4: Other features like Doubt app etc
Step 5: Price pitch: Multi year first with clear price benefit.
Step 6: Payment mode as per rules
24. Who will enroll into Live
Pro?
● Grade 6-10 CBSE
● Grade 8-10 Foundation
● Grade 11&12 CBSE, JEE & NEET
● When a student is in need of Personal attention in the LIVE Class.
● Needs regular guidance.
● Parents are financially strong and want good results
● When a student is top-ranked and is looking to maintain it
● Quality education is not available nearby.
25. Who will enroll into AI LIVE Plus?
● Grade 6-10 CBSE
● Grade 8-10 Foundation
● Grade 11&12 CBSE, JEE & NEET
● When Paying potential is average: 1.2 - 1.5k per month
● When a student is already engaged in tuition classes but requires
additional support: The student has challenges in clarifying doubts and/or
practice. Another scenario is when the child has difficulty only in some
topics and would refer to Vedantu to only learn those topics/ subjects
26. Who will enroll into AI LIVE?
● Grade 6-10 CBSE
● Grade 8-10 Foundation
● Grade 11&12 CBSE, JEE & NEET
● When Paying potential is low: 800 - 1k per month
● When a student is already engaged in tuition classes: The student has
challenges in studies but does not wish to pay more as he is already
going for tuitions. Another scenario is when the child has difficulty only in
some topics and would refer to Vedantu to only learn those topics.
27. Offerings Live @ Vedantu LIVE @ Offline AI @Vedantu RECORDED @ Others
Learning
Need
Teacher-based Long Term Study
with personal LIVE doubt support.
Teacher-based Long
Term Study with no
personal doubt support
Self-Paced Long Term Study with
personal LIVE doubt support
Self-Paced Long Term Study without
LIVE support
Learning
Setting
Entire syllabus taught LIVE by
Teachers in exciting online
classrooms
And, personal real-time practice &
doubt support that ensures
conceptual clarity during each
session.
Entire syllabus taught
LIVE by Teachers in
large classrooms
No personal real-time
practice & doubt
support during any
session..
Entire syllabus covered in
recorded classes.
Personal real-time practice &
doubt support that ensures
conceptual clarity during each
session.
Entire syllabus covered in recorded
classes only
No personal real-time practice & doubt
support during any session
Best
Suited
For
Students who need expert-help to
build their foundation.
Students who wish to save time
and energy by studying straight
from home - instead of wasting
time on to-and-fro commutes.
Students who need
foundational support
Students who can
afford to spend time
and energy on to-and-
fro commutes.
Students who are confident about
their fundamentals and now wish
to self-study
Students who wish to remain at
the top of their preparation and
hence look for constant practice
& doubt support.
Students who are confident about their
fundamentals and now wish to simply
self-study.
Students who don’t wish to remain at the
top of their preparation and hence look
for constant practice & doubt support.
Competitor Analysis
28. Competitor Analysis
Offerings Live @ Vedantu LIVE @ Offline AI @Vedantu
RECORDED @
Others
Learning
Promise
Best of Traditional Teaching in the Comfort of
your home
High Quality Teaching by India’s best Master
Teachers who have produces AIRs 1,3,5,7 etc
and mentored 1500+ selections in IITJEE 2021
and 1100+ NEET Selections in 2021.
State-of-Art Personal Practice & Doubt
Support during Scheduled Sessions,
Traditional Large-
Classroom
Learning
No individual
attention on
learning outcomes
Traditional Practice Rigour mixed with the
convenience of any-time Video-based learning.
High Quality Teaching by India’s best Master
Teachers who have produces AIRs 1,3,5,7 etc and
mentored 1500+ selections in IITJEE 2021 and
1100+ NEET Selections in 2021.
State-of-Art Personal Practice & Doubt Support
during Scheduled Sessions,
Recorded
Videos
No individual
attention on
learning
outcomes
Support
Advantage
Special Gupshup and Extra Concept-Clearing
Sessions with Teachers(jee & neet only)
Access to all Recordings & Practice Material
till actual exam date.
After-class Doubt Solving Support through
Vedantu’s Android App (8AM-11PM, all 7 days) -
available on PRO Classic
None
Access to all Recordings & Practice Material till
actual exam date in 2023.
After-class Doubt Solving Support through
Vedantu’s Android App (8AM-11PM, all 7 days) -
available on AI Live
None
29. Points to Remember
★ AI courses are a combination of recorded classes with live Class Teacher support.
★ Courses are far more affordable in comparison to current courses. If a student is unable to
enroll into pro variants like Pro plus, Pro classic etc. due to financial issues, we can pitch AI
interactive courses.
Ex: AI LIVE PLUS for single year is at least 50% cheaper than Single year Pro Classic
★ Courses are available in both English and Hinglish medium of Communication.
★ Courses on NTSE, KVPY, NDA etc. will be AI LIVE.
★ Personal teacher is NOT available in any of the variants.
★ Tatva Books(Hardcopy) are available for AI LIVE Plus and Pro LIVE variants for all 6-12 CBSE,
11&12 CBSE Commerce, JEE & NEET students
