Dechacca Ponnappa

Bengaluru Area, India India

Cloud -Product portfolio & Marketing Strategy Advisory

Technology / Software / Internet

As a Cloud Industry Analyst at Frost & Sullivan, I work as an extended arm of cloud service provider's product management, marketing and business teams to formulate strategy around product offerings (private, public,hybrid,managed services), go-to-market models (partnerships & alliances) and marketing strategy ( such as lead generation activities, campaigns,webinars, whitepapers, messaging collateral, moderate CIO discussion forums, key note speeches at cloud industry forums). I provide unbiased point of views on the cloud ecosystem (Service providers and Enterprise adoption) and and growth forecasts for the cloud industry that is used for decision making such as revenue targets for clo...