This study aimed to analyze the in vitro diagnostics market in Kolkata, specifically for HbA1c testing. The researcher surveyed hospitals, diagnostic centers, and laboratories to understand market size, methods used, and customer needs. Key findings include: (1) The estimated annual market size for HbA1c testing in Kolkata is Rs. 6 crores. (2) HPLC is the dominant testing method, used by 67% of customers. (3) Customers prefer lower cost tests and the average current cost is Rs. 121.93 per test.

1. A Study on Diatek Healthcare Pvt. Ltd.
Presented by
Debashis Jana

3. AIM: to know the market size and market share of
HbA1C test in kolkata area.
OBJECTIVE:
 To get an overview about the IVD market.
 To understand which method is used by customer.
 To understand the desire about the pack size of
reagent of the customer.
 To understand the dynamic marketing environment.
 To determine how much increase work load in next
three years.
 To help DIATEK HEALTHCARE PVT. LTD. by giving a
huge information about the diagnostic market in
Kolkata by analyzing of those survey data.

4.  Data Collection:
 Primary data: is collected from Diagnostic
centre, Pathology Laboratory, Nurshing Home
and Hospital of kolkata city only.
 Secondary Data: collected from internet
website, some text book

5.  Market worth is 60 billion Dolor.
 This market can be divided into 2 category-
In- Vitro Diagnostics
In- Vivo Diagnostics

6. Around 40,000
diagnostic labs, out of
which around 30% are
fully automated, 40%
are semi-automated
and 30% are manual.

7. Diatek was established in 2003
and is the first professionally
managed ISO 9001:2008
certified company

8. ELISA Kits for
Liquid Stable
Biochemistry Kits Fertility
TORCH
Auto-Immune
Tuberculosis
Infectious deceases like
Scrub typhus, JE, Dengue etc.
Immunoturbidimetry Kits
RF, ASO, CRP, hsCRP, HbA1C etc.
Rapid
Test for
Kalazar
Malaria
Pregnancy
Infectious diseases etc.
Coagulation Reagents
and Instruments
Agglutination Test
kits Widal, RPR etc.
Semi & Fully-Automated
Random Access
Biochemistry Analysers
3-Part differential
Hematology
Analyser
Electrolyte
Analyser
ELISA Reader
& Washer
Micropipettes
Thyroid

9.  Diabetes Patients Number in India Today
The National Urban Survey conducted in 2014 across the metropolitan cities
of India
*numbers in Million Unit
7.254 7.192
5.766
8.37
10.292
7.688
0
2
4
6
8
10
12
Kolkata New Delhi Mumbai Chennai Hyderabad Bangalore
Diabetes Patients number at Metropolitan Cities in India

10. HbA1C Test
 What’s a Normal HbA1C test?
 Methods of HbA1c test-
1. HPLC Method
2. Immunoturbidimetric Method
3. Enzymatic Method
4. Ion Exchange Method Resign

11. Visited Hospital=22,Diagnostic
centre=66,laboratories=22
67 organization perform HbA1C
test, where 43 are not perform
HbA1C test
Performing
HbA1C test
61%
Not
performing
HbA1C
39%
20%
60%
20%
Type of the Organisation
Hospital
Diagnostic Centre
Laboratory

12. HPLC method
user=45,Immunoturbidimetric
method user=3,Enzymatic
user=1,Ion Exchange Resign user=18
Less than 40 test per month=17,40
to 80 test per month=17,80 to 150
test per month=19,more than 150
test=14
67%
4%
2%
27%
Method
HPLC Method
Immunoturbidime
tric Method
Enzymatic
Method
Ion exchange
Method
26%
25%28%
21%
Number of test is within
a month
Less than 40 test
per Month
40 to 80 test per
Month
80 to 150 test per
Month
More than 150

13. No. of customer thinks 50% to
100%=29,100% to 200%=38,
more than 200%=Nil
No. of Customer using pack
size less than 40ml=16,40ml to
100 ml=8,more than 100
ml=43
43%
57%
0%
Growth rate
50% to 100%
100% to 200%
more than 200%
24%
12%
64%
pack size used by
customer
Less
than40ml
40ml to
100ml
More than
100ml

14. Less than Rs.100 present cost per test of user
customer=3,Rs100 to Rs.120=28,Rs. 120 to
Rs140=23,Rs140 to Rs160=13
5%
42%
34%
19%
Present cost per test
Less than Rs100
Rs.100-Rs.120
Rs.120-Rs.140
Rs.140-Rs.160

15. Mean calculation from Histogram diagram
0
5
10
15
20
25
30
Rs.0-Rs.100 Rs.100-Rs.120 Rs.120-Rs.140 Rs.140-Rs.160

16. total=8170
So that, the estimated mean from
Histogram=(8170/67)
=Rs.121.94
Price(Rs.) Number of
Organizati
on(f)
Mid-
value(x)
x*f
0-100 3 50 150
100-120 28 110 3080
120-140 23 130 2990
140-160 13 150 1950

17. Total=61.52
If y=(x-c)/d, then x’=c+d*y’
Here y=(x-110)/13
So that, c=110 and d=13
therefore, mean present cost per
test=110+13*(61.52/67)=Rs.121.93
Price
(Rs.)
Number
of
Organiza
tion(f)
Mid-
value(x)
Deviation
X-110
Y=
(x-
110)/13
f*y
0-100 3 50 -60 -4.62 -13.86
100-120 28 110 0 0 0
120-140 23 130 20 1.54 35.38
140-160 13 150 40 3.08 39.99

18. From the survey, it was observed that
 17 customer having less than 40 test per month,
therefore average test=20
 17 customer having in between 40 to 80 test per
month, so that average test=(40+80)/2=60.
 19 customer having in between 80 to 150 test
per month, so that the average test=115 test.
 14 customer having more than 150 test per
month.
Therefore, the test per
month=(17*20)+(17*60)+(19*115)+(14*150)=340+1
020+2185+2100=5645
Average test per month=5645/67=84.25

19.  Total user and non-user customer (HbA1C test) in
Kolkata area is 800.
 From my survey, it is evident that, 39% are non-
user in Kolkata area.
Therefore, the total user in Kolkata=800-(800*0.39)
=488
Therefore total test per month=84.25*448=41114
So that, total HbA1C test per year in Kolkata
area=41114*12=4,93,368 test
Therefore, the market size of HbA1C test
=4,93,368*121.93
=Rs.6,01,56,360.24
=Rs. 6 Cr (approx).

20.  80% is constituted of diagnostic centre and
laboratories and rest of 20% is Hospital
 61% is performing HbA1C test.
 Market leader HPLC followed by Ion
Exchange
 Customers are wanted the economic cost per
test.
 The estimator market growth is nearly 50% in
next three years.

21.  Market share of HbA1C test:
 the market leader is HPLC method, captured
by 67% market.
 Ion-Exchange method is 27%.
 Immunoturbidimetric and Enzymatic is
covered by 4% and 2% respectively.
 Market size:
 Is 6 Cr.
 Present cost per test is Rs. 121.93

22. •LIMITATIONS OF THE
STUDY:

23. THANK
YOU