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March 2015
A VCEDA Sponsored Supplement
Building on the Past, Looking to the Future
It is my privilege to serve
as the 2015 Chairman of the
Board of Directors for the
Ventura County Economic
Development Association.
This year, VCEDA celebrates
66 years defending Ventura
County’s economic vitality –
as advocate, as educator, and
as facilitator.
Though I have served on
VCEDA’s Board for some time,
it wasn’t until my recent elec-
tion as Chair that I took the
time to explore our organi-
zational history through re-
search and meetings with
individual Board members –
several of whom have served
for decades.
Since VCEDA’s inception in
1949, our community has
changed drastically. Thou-
sand Oaks has evolved from
an unincorporated town of
fewer than 1,200 to a City of
128,000, and Ventura County
has grown from a popula-
tion of 114,647 to 839,620.
The City of Oxnard is now the
19th largest City in the State
of California with 204,000
residents.
Over this time, VCEDA has
watched an economy that was
primarily based on oil and ag-
riculture transform into one
where those two sectors find
themselves at the bottom of
the top ten list measuring
jobs and salaries within our
local economy, below Leisure
and Hospitality (tourism).
For six decades, VCEDA’s
advocacy has accomplished
great things, from founding
HOME (Housing Opportuni-
ties Made Easier), to leading
the effort to locate a State
University in the County, to
spearheading the response to
the 2005 Defense Base Clo-
sure and Realignment (BRAC)
Commission’s efforts to close
Naval Base Ventura County,
ensuring that our local Naval
Base and the thousands of
private sector jobs associat-
ed with it remain in Ventura
County.
It is my goal to build upon
the lessons learned from our
past to help navigate the
changing landscape ahead.
2015 will be a transitional
year for VCEDA. Over the past
few months, VCEDA’s Execu-
tive Committee has set in mo-
tion a process to marshal the
organizational elements that
will support continued and
nimble growth for another
66 years. Our more active, en-
gaged Board of Directors will
build focus around the issues
and opportunities
most critical to our
membership, includ-
ing:
• Building a stron-
ger working rela-
tionship with the
Economic Devel-
opment Collab-
orative of Ventura
County (EDC-VC);
• Streamlining the process for
identifying and responding
quickly to critical issues that
impact our regional economy;
• Proactively “getting out in
front” on issues that will play
out over the decades ahead,
like supporting the growth of
our local universities, and ad-
dressing our aging infrastruc-
ture, particularly as it impacts
transportation; and,
• Facilitating ongoing dia-
logue and communication
amongst all the other region-
al groups and organizations
that represent or influence
our local economy.
As we look to the future,
we are excited to continue
to partner with our members
as business and economy ad-
vocates. Together, we can
generate, analyze, develop,
and promote a collective vi-
sion for a stronger Ventura
County. By working closely
with local and regional orga-
nizers, government and mili-
tary stakeholders, education
leaders and economic devel-
opment professionals, we
can continue to create posi-
tive economic opportunities
for our members and Ventura
County at large.
Sandy Smith
2015 Chairman, VCEDA
Board of Directors
A third generation resident
of Ventura County, Sandy
is a former Mayor and
Councilmember for the
City of Ventura. Sandy
is currently employed as
a Land Use Consultant
for Sespe Consulting, an
engineering firm based in
Ventura. Sandy is also a
member of the graduate
faculty in Public Policy and
Administration at California
Lutheran University.
what’s inside
• Valuing Professional Services in the App Age
• VCEDA Board of Directors
• Setting the 2015 VCEDA Agenda
• The Business Times celebrates 15 years
• Winning is Better than Fighting
• Board News
• VCEDA Membership Application
• About VCEDA
page 2
page 3
page 3
page 4
page 5
page 6
page 7
page 8
2	 VCEDA News A VCEDA Sponsored Supplement	 March 2015
VCEDA Chairman’s Circle Members
Valuing Professional Services in the App Age
For twenty years, people
have been saying that the In-
ternet would change every-
thing. It may be a stretch to
say “everything” has changed,
but the way we utilize a vari-
ety of goods and services is
definitely different. Those of
us who are professionals have
seen some change, which for
now remains at the margins
of our practices. However, lit-
tle by little, the age of Google
and smartphones is chang-
ing the fundamental rules of
what it means to be a profes-
sional service provider.
It used to be that one of the
advantages professionals en-
joyed was access to informa-
tion not generally available to
the public. Whether a lawyer,
financial advisor, stock broker,
accountant or doctor, each of
us had information that cus-
tomers did not. As profession-
als, we offer expertise and
experience, but in many cases,
our clients simply saw us as
the gatekeepers to informa-
tion and our fees were merely
the price of admission.
Ready access to information
changes things. Each one of
our clients now carries the
world’s greatest encyclopedia
with them at all times. Even
calling it an encyclopedia is
too limiting; to the complete
library of human knowledge
fits in our client’s pockets. If
our profession is simply about
access to information, we are
in trouble.
However, we can compete
because information is only
one piece of the puzzle:
• Once you have the informa-
tion, what do you do with it?
• What are the risks of your
proposed transaction?
• How will others react?
• Is any information missing?
• What is the best way to uti-
lize the information you do
have?
Level of Acceptable Risk – Risk
assessment involves not just
an objective analysis of prob-
able outcomes (something a
computer can do if provided
with enough data) but also
the more subjective analysis
of how much risk is acceptable
based on the situation.
The Human Element – How
will other parties react to
something? Does what you
are asking for seem fair or
reasonable in this particular
instance? What subjective cri-
teria might cause a change in
the future?
As most of us know, the re-
actions of real people can
be inconsistent, illogical and
sometimes unpredictable.
Smartphones might be great
for checking email or Face-
book or looking up basic in-
formation, but they don’t
anticipate the actions of a dis-
gruntled or unhappy human;
nor do they handle surprises
very well.
Identifying omissions – As
anyone with spellcheck knows,
computers can be brutally ef-
fective at spotting errors on
the printed page. What they
can’t do is evaluate a document
and recognize the absence of
important terms. Spellcheck
can tell that you misspelled
“eggs” on your shopping list,
but it has no idea that you also
wanted bacon.
Individualized Solutions – Cli-
ents are paying for solutions to
their problems, not just infor-
mation. A prescription is a tiny
piece of paper with the name
of a drug which the patient
takes to the pharmacy; what
the patient is actually buying
is the medicine prescribed by
the healthcare professional
to treat that patient’s current
health issue.
An agreement drafted by a
knowledgeable attorney will
be much more expensive than
a computer-generated form.
If the client is looking for a
piece of paper, the computer
will always win. But if the cli-
ent wants a thoughtful and
appropriate document that
weighs risks, considers situa-
tion specific issues, and accu-
rately reflects their needs, a
human being is best able to
provide that.
Professional services have
never really been about con-
trol of information, but rather
determining what to do with
the information once you have
it and how best to use it to fit
the client’s particular needs.
••••
Melissa H. Sayer is a member
of the Business Law Group at
Arnold LaRochelle Mathews
VanConas & Zirbel LLP in Ox-
nard (www.atozlaw.com). She
is actively involved in the com-
munity and serves as a direc-
tor on the VCEDA board. She
and her husband own a ranch
just outside of Santa Paula
with their family where they
grow avocados and specialty
citrus and enjoy spending time
with their dog, cats, goats and
chickens. She can be reached
at msayer@atozlaw.com.
Melissa Sayer
March 2015	 VCEDA News A VCEDA Sponsored Supplement	3
VCEDA Board of Directors
Executive
Committee:
Sandy Smith
Chair
Sespe Consulting, Inc.
Joe Gibson
Vice President & Policy
Committee Chair
Meridian Consultants
Ellen Brown
Secretary
Volt Workforce
Solutions
Mike Silacci
Treasurer
AT&T
Bill Camarillo
Agromin
Marc Charney
Law Office of Marc
L. Charney
Kristin Decas
Port of Hueneme
Nan Drake
E.J. Harrison & Sons, Inc.
Joseph Kreutz
County Commerce Bank
Kerby Lecka
Westlake Marketing
Works
Stacy Roscoe
Vlad Vaiman, Ph.D.
California Lutheran
University
Directors:
Michael Cardona
Stay Green, Inc.
John Chamberlain
Limoneira Company
Henry Dubroff
Pacific Coast Business
Times
Mike Durocher
Scanlon Guerra Burke
Amy Fonzo
California Resources
Corporation
Randall George
Myers Widders Gibson
Jones & Feingold LLP
Lorena Gomez
Coastal Occupational
Medical Group
Rudy Gonzales
Southern California
Edison
Susan Hersberger
Aera Energy LLC
John Krist
Farm Bureau of Ventura
County
Neil McMillan
Express Employment
Professionals
Jim Meaney
CBRE
Phil Nelson
Amgen
Dawn Noorda
Boldrin
ITT Technical Institute
Kara Roeder
Procter & Gamble
Melissa Sayer
A to Z Law
Mark Sellers
Jackson DeMarco
Tidus Peckenpaugh
David Shore
TWIW Insurance
Services, LLC
Mike Smith
Waste Management
Douglas Tapking
Area Housing Authority
of Ventura County
Celina Zacarias
CSU Channel Islands
Lifetime:
Suzanne Chadwick
Marc Charney
Mitchel Kahn
Ed Lyon
Stacy A. Roscoe
Ex-Officio:
William Buenger
World Affairs Council
Darren Kettle
Ventura County
Transportation
Commission
Captain Scott
Loeschke
Naval Base Ventura
County
Bruce Stenslie
EDC-VC
Dick Thomson
Ventura County
Taxpayers Association
Organizational
Support provided by:
Emily Barany
Consulting
Emily Barany
Owner
Susie DiMauro
Project Coordinator
VCEDA’s Mission Statement:
To advocate for policies, legislation and programs that stimulate busi-
ness and a vital economy as the foundation for a vibrant quality of life
in Ventura County.
As part of its mission
to advocate for policies,
legislation, and programs
that stimulate business
and a vital economy as
the foundation for a
vibrant quality of life in
Ventura County, VCEDA
facilitated a conversation
between Ventura County
business and community
leaders on Friday, March
6, 2015 at 7:30 AM. The
event, called “VCEDA:
Setting the Agenda for
2015,” was held at the
Ventura County Commu-
nity Foundation Nonprof-
it Center in Camarillo.
Spearheaded by Joe
Gibson, VCEDA Policy
Committee Chair, and
Sandy Smith, Board
Chair, the event provided
a forum for leaders with-
in the Ventura County
business community.
Attendees shared their
perspectives on the most
critical issues that impact
regional businesses, and
identified opportunities
for VCEDA to provide
advocacy, education,
networking, and support
that might encourage a
more sustainable region-
al economy.
Sandy Smith launched
the meeting with a brief
discussion of the orga-
nizational goals set in
place by VCEDA’s Execu-
tive Committee. He rec-
ommended that VCEDA
seek opportunities to
collaborate and part-
ner with other regional
groups and organiza-
tions; take proactive ac-
tion on short- and long-
term issues affecting the
regional economy; and
strive to understand the
business community’s
needs in order to foster
and advocate for sustain-
able economic develop-
ment.
After individually brain-
storming issues that pose
opportunities and threats
to business in Ventura
County, event partici-
pants discussed their
thoughts in small groups,
presenting their findings
to the group.
Through a dynamic
discussion, participants
identified seven key is-
sues affecting the Ventu-
ra County business com-
munity:
• Land Use Planning and
No-Growth: Attendees
described possible modi-
fications of SOAR, the
“Save Open-Space and
Agricultural Resources”
ordinance, and presented
the need to consider the
interactions between
resistance to change and
regional infrastructure,
transportation, natural
resources, and agricul-
ture.
• Water: California com-
munities, including Ven-
tura County, continue
to respond to ongoing
drought conditions. VCE-
DA members highlighted
opportunities to provide
education, advocacy, and
possible solutions for the
management of scarce
Re-envisioning a Sustainable Regional Economy:
Setting the 2015 VCEDA Agenda
4	 VCEDA News A VCEDA Sponsored Supplement	 March 2015
When you look at the mast-
head of this issue of Pacific
Coast Business Times, you will
notice something new.
This is Volume 16 No. 1 and
it is the beginning of our 15th
anniversary year.
The special banner at the
top of Page One signifies
that for 780-plus consecutive
weeks, we’ve been offering
our subscribers an in-depth
look at business and econom-
ic issues on the Central Coast.
During the past decade-
and-a-half, we’ve helped the
region develop an economic
identity, providing a way
to ride the economic waves
through recession and recov-
ery.
We’ve created by far the
largest news operation for
business and financial news
between Los Angeles and the
Bay Area. We’ve helped train
a new generation of business
journalists, and we’ve hon-
ored hundreds of companies
and individuals through our
highly successful awards pro-
grams.
This has not always been
an easy task. I got a chuckle
this week when the NASDAQ
stock index briefly broke
through the 5,000 barrier for
the first time in 15 years — it
has been a fascinating ride.
We’re going to celebrate our
15th Anniversary with a Gala
Celebration at the Bacara
Resort & Spa on May 14, and
inaugurate five business lumi-
naries into our Hall of Fame.
To make it official, this year’s
honorees are:
• Brooks Firestone, the pio-
neering entrepreneur who
put Santa Barbara County’s
wine industry on the map,
sparking a revolution up
and down the Central Coast.
Along the way, he found time
to serve as an assembly mem-
ber and county supervisor.
• Angel Martinez, CEO of
Deckers Outdoor Corp. and
the person most responsible
for transforming the South
Coast into the Milan of Amer-
ica’s footwear business.
• Clint Pearce, the son-in-law
of the late Alex Madonna and
CEO of Madonna Enterprises.
He has brought the Madonna
family’s crown jewel, the
Madonna Inn, into the 21st
Century and restructured the
family holdings to focus on
real estate in San Luis Obispo
County.
• Lynda Weinman, co-found-
er and executive chair at
Lynda.com, the world’s big-
gest online training academy.
Her company made news
recently with a $186 million
capital raise, furthering the
distance between Lynda.com
and its competitors.
• And finally, the late Alan
Teague, longtime chairman
of Limoneira Co., one of the
world’s largest producers of
lemons and avocados. Teague
passed up a chance to suc-
ceed his late father in the U.S.
House of Representatives in
order to focus on the things
he loved most: his family, the
city of Santa Paula, Ventura
County and his beloved Limo-
neira.
We launched the Business
Hall of Fame five years ago in
honor of our 10th anniversa-
ry. We’re delighted that these
five will join our previous
honorees, Oracle Corp. Vice
Chairman Jeff Henley, Jorda-
no’s President Peter Jordano,
labor and workplace leader
Hank Lacayo, Sage Publica-
tions’ co-founder Sara Miller
McCune, consumer research
pioneer J.D. “Dave” Power,
retired banker Carrol Pru-
The Business Times celebrates 15
years with a Hall of Fame gala
Agenda
continued from page 3
water resources.
• Government: Reflecting
VCEDA’s goals of collabo-
ration and responsiveness,
members underlined the
importance of minimizing
delay and uncertainty in
official messaging and of
facilitating and participat-
ing in dialogue about on-
going policy formulation.
• Agriculture: Agriculture
is a powerful economic
driver in Ventura County,
and attendees advanced
the need to define and
promote the qualities that
make the region’s agri-
culture unique. They also
noted opportunities to
connect local businesses,
the biotechnology indus-
try, and universities in
Ventura County.
• Business Regulation:
Members acknowledged
that local businesses re-
quire consistency and pre-
dictability in their commu-
nications with regulatory
agencies, and suggested
that VCEDA continue to
seek integrated dialogue
in discussions on business
regulation.
• Education: Participants
addressed the need to
build and reinforce part-
nerships between educa-
tion, businesses, munici-
palities, and the military.
They highlighted the
interconnected nature
of Ventura County’s cost
of living, job opportuni-
ties, and transportation
infrastructure, mention-
ing opportunities to keep
students and graduates in
Ventura County, reduce
the out-commute rate,
and address talent gaps
by building skills desired
by employers.
• Military: Attendees
proposed increased vis-
ibility of the military’s real
economic impacts on the
region and opportunities
to foster communication
and partnerships between
education and the mili-
tary.
The priorities identified
during the Setting Our
Agenda event were in-
corporated into an online
survey distributed to all
VCEDA members. Out-
comes from the event and
subsequent survey will be
used to refine VCEDA’s
priorities for discussion
and consideration, and
to encourage collabora-
tive dialogue at both the
Board and Policy Commit-
tee levels throughout the
year and beyond.
“I thought the event was
worthwhile in identifying
key areas for VCEDA to
concentrate its efforts,”
Ellen Brown, VCEDA Ex-
ecutive Committee mem-
ber and former Board
chair, stated about her
participation in the event.
“Working as a group to
come to a consensus con-
firms the direction we
have and will be going.”
• For more details about
joining VCEDA or getting
involved with VCEDA’s
Policy Committee, contact
Info@VCEDA.org.
March 2015	 VCEDA News A VCEDA Sponsored Supplement	5
When California’s “Global
Warming Solutions Act” of
2006, also known as AB32,
was first rolled out, it was re-
garded as unfriendly to busi-
nesses. As a result, many busi-
nesses fought the new law
in the hope that they could
change or stop its implemen-
tation. This was an under-
standable response, because
AB32 would add significant
regulations and costs to Cali-
fornia businesses. However,
AB32 is now the law of the
land, and businesses should
look at ways to use AB32 to
actually help their business
grow. In 2015 it is time to shift
from “fighting” to “winning.”
As with many regulations,
there will be winners and
losers. There are more than
360 businesses with over 600
facilities requiring registration
and compliance with AB32.
These businesses have three
options: reduce their CO2
emissions, purchase offsets, or
pay significant fines. Herein
lies the difference between
the winners and the losers in
the world of Cap and Trade.
The California Air Resources
Board (CARB) held their first
“Cap & Trade” auction in
2012, and they continue to
hold four events each year.
These auctions are the sale of
indulgences, allowing busi-
nesses to purchase units of
emissions in order to avoid
fines at a later date. What is
so noteworthy is that busi-
nesses pony up nearly a quar-
ter of a billion dollars each
auction day because they
believed that paying money
to CARB is their best option.
However, it is through the
private version of this pro-
cess that the real winners will
emerge.
Of the three options avail-
able, no business (“covered
entity”) would ever inten-
tionally pay the “stringent
penalties” (fines), as CARB’s
website states that willful
violations can climb to $1
million per day. Rather, the
businesses will purchase these
“allowances” and “offsets”
annually, year after year. They
will become slaves to purchas-
ing their indulgences.
The rules that allow for Win-
ners and Losers occur through
the credits that can be traded
either at the CARB auctions
as “allowances” or between
private parties as “offsets.”
In order to win in this game,
a business should never buy
CO2 credits.
The Winners will be the
businesses that implement a
sustainability program and
reduce their CO2 emissions
beyond what is regulated. A
comprehensive sustainabil-
ity program can successfully
reduce energy usage by 25-
40% and reduce the carbon
footprint by 70%, all with an
attractive ROR. It’s not about
hugging the trees; it’s about
increasing the profits and
growing the business.
The key to doing this is
implementing a sustainabil-
ity program instead of just
executing sustainability proj-
ects. Smart company leaders
already know this. The others
will figure it out too late.
But the real winners will be
the ones with enough vision
to set goals well beyond the
AB32 requirements, and then
monetize the reductions.
Yes, monetize the reductions.
That’s the key to winning.
They will sell the reductions
as offset credits to other busi-
nesses in California to cre-
ate new revenue streams for
themselves. Once they under-
stand how to use this new
revenue stream as part of the
financials in their own sustain-
ability program, the revenues
will be used to fund addi-
tional projects, creating even
more revenue streams. These
businesses will quickly learn
that by executing a successful
program once, they can create
recurring CO2 offsets that can
be monetized year after year.
The Losers will stand in line
to buy these offsets, and once
the game gets going, it will
be too late for them to do
much of anything else. The
Winners will be all too happy
to sell them their salvation.
Legislation and regulations
come and go, but “saving
money never goes out of
style.” The businesses that
choose this strategy are the
real Winners. And you can
take that to the bank.
• Contact Paul Hullar, CEO of
Brightwave Energy, at PHul-
lar@BrightwaveEnergy.com.
Winning is Better than Fighting
ett, real estate and financial
services entrepreneur Mike
Towbes and the late Jack Gil-
bert and Martin V. Smith.
During our 15-year journey,
we’ve been honored with
a number of awards from
the Society of Professional
Journalists, the Society of
American Business Editors &
Writers, the Los Angeles Press
Club and Editor & Publisher.
Our entrepreneurial efforts
have been recognized by the
U.S. Small Business Adminis-
tration, the South Coast Busi-
ness & Technology Awards,
CSU Channel Islands and
many others.
Our successes would not be
possible without the support
of our readers, advertisers
and sponsors. Thank you for
helping us build the region’s
dominant business and finan-
cial news organization.
Look for our Hall of Fame
publication on April 24 and
please join us at Bacara on
May 14. You can find out
more at www.pacbiztimes.
com.
• Reach Editor Henry Du-
broff at HDubroff@PacBiz-
Times.com.
6	 VCEDA News A VCEDA Sponsored Supplement	 March 2015
Board News
NEW BOARD MEMBERS:
VCEDA is pleased to welcome three new directors on the VCEDA Board who have
joined in 2015: Lorena Gomez, Coastal Occupational Medical Group; Phil Nelson,
Amgen; and Dawn Noorda-Boldrin, ITT Technical Institute of Oxnard.
Lorena Gomez has been with
Coastal Occupational Medical
Group as the business manager
since the practice opened its
doors in 2005. She is responsible
for the overall function of the
business and oversees personnel,
customer service, and billing
operations. Lorena has worked in
the occupational medical industry
since 1991, and has functioned in
every aspect of the business from
patient care to administration.
In addition to serving as a
new board member for VCEDA,
Lorena currently serves on
the Board of Directors for
the Western Ventura County
Employers Advisory Council and
is a member of the Society for
Human Resource Management.
She has volunteered for the
California Youth Authority, with
the Catholic Church, and for
Santa Clara’s Catholic Food Bank.
Lorena and her husband, who
served in the U.S. Military, lived
both in Texas and Germany
during their service time. She is
the mother of three beautiful
children. Lorena and her family
have lived in Ventura County for
more than twenty years.
Lorena Gomez
Dawn Elair Noorda-Boldrin has
been with ITT Technical Institute
of Oxnard since 2012. She was
brought on as a Library Assistant
due to her strong educational
background; more recently
she has become a positive
and impactful External Affairs
Representative for ITT Oxnard.
In addition to serving as a new
board member with VCEDA,
Dawn was an active board
member of and is currently
the President of Kiwanis of
Oxnard, the first woman to do
so in over a decade. She serves
on the Oxnard Chamber of
Commerce Educational Task
Force Committee, the Military
Committee, and is seeking to
establish a presence within the
Business Advocacy Committee.
She has been a driving force to
establish and maintain a vocal
and active presence for ITT in
RDP-21, and AUVSCI. She was
also the main reason that ITT
saw, understood, and made the
decision to join and maintain
membership with VCEDA.
Dawn holds a Master’s Degree
in Curriculum Instruction from
Azusa Pacific University, a CLEAR,
and CLAD in Secondary English
Education, as well as a Bachelors
of Arts in English from California
State University Bakersfield, and
a Minor in Political Science.
Dawn has been a resident of
Ventura County for 36 years.
She lives with her husband,
Timothy, and three daughters in
Camarillo.
Dawn Noorda-Boldrin
Phil Nelson is the Director of
Engineering for Global Facilities
Operations at Amgen, where he
is responsible for building and
site infrastructure engineering
and project support for non-
manufacturing facilities in North
America. He joined Amgen in
2013, and was appointed to the
VCEDA Board of Directors in
2015.
A Minnesota native, Phil
graduated from Iowa State
University with a bachelor’s
degree in civil engineering;
he also earned his master’s
degree in civil engineering with
an emphasis in construction
management from the University
of Washington and an advanced
management certification from
the Tench Francis School of
Business in 2004.
Afterearninghisundergraduate
degree, Phil was commissioned
an ensign in the Civil Engineer
Corps of the U.S. Navy and served
for more than 20 years on active
duty in a wide range of leadership
positions in facilities engineering
assignments, including the
Seabees. His background also
includes work with the Public
Works Agency of the County of
Ventura, including as Agency
Deputy Director. While serving in
this position, he was appointed
to the California Uniform
Construction Cost Accounting
Commission as the member
representative for all counties
and served as the President of the
California Counties Architects
and Engineering Association.
Phil is a registered civil engineer
in the State of California. He and
his wife, Mary, live in Ventura
County and have three grown
children.
Phil Nelson
March 2015	 VCEDA News A VCEDA Sponsored Supplement	7
VCEDA News is the official publication
of the Ventura County Economic Develop-
ment Association (VCEDA) and is pub-
lished every other month with the coopera-
tion of the Pacific Coast Business Times.
A concerted effort has been made to ensure
the accuracy of information contained in
this publication. VCEDA and the publisher
do not warrant or guarantee the correct-
ness of information furnished them, nor
against the possibility of errors, omissions
or inaccuracies.
Therefore, the publisher and VCEDA
assume no liability for correctness, errors
and/or omissions. Official positions of
VCEDA are taken only as a vote of record
of the Board of Directors and are clearly
referenced as such.
All rights are reserved. Reproductions
in any form, of the whole or any part of the
VCEDA News, for any purpose, is forbid-
den unless prior written permission is
obtained from VCEDA.
Copy deadline for next edition:
Friday, May 22, 2015
Produced by
VCEDA
Printing
Southwest Offset Printing
For information on sponsorship and/
or advertising opportunities, please contact
Info@VCEDA.org.
VCEDA
PO Box 2744
Camarillo, CA 93011
Ph: (805) 676-1332
www.VCEDA.org
VCEDA Membership Application
Company
Contact Name	 Title
Address
City	 State	Zip
Phone	 Fax
E-mail	 Website
Number of Employees	 Industry Sector
Brief Description
Referred by
Annual Membership Dues:
	 Company (1-39 Emp.)	 $400
	Company (40-79 Emp.)	 $800
	 Company (80-139 Emp.)	 $1200
	 Company (140-219 Emp.)	 $1800
	 Company (220-299 Emp.)	$2400
	 Company (300+ Emp.)	 $3600
Total $
Make checks payable to:
VCEDA
PO Box 2744
Camarillo, CA 93011
Phone: 805-676-1332
Web: www.vceda.org
E-Mail: info@vceda.org
VCEDA Tax ID #95-1905685
8	 VCEDA News A VCEDA Sponsored Supplement	 March 2015

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VCEDA Chairman Reflects on 66 Years of Advocacy"TITLE"Chairman Highlights VCEDA's History and Future Plans

  • 1. March 2015 A VCEDA Sponsored Supplement Building on the Past, Looking to the Future It is my privilege to serve as the 2015 Chairman of the Board of Directors for the Ventura County Economic Development Association. This year, VCEDA celebrates 66 years defending Ventura County’s economic vitality – as advocate, as educator, and as facilitator. Though I have served on VCEDA’s Board for some time, it wasn’t until my recent elec- tion as Chair that I took the time to explore our organi- zational history through re- search and meetings with individual Board members – several of whom have served for decades. Since VCEDA’s inception in 1949, our community has changed drastically. Thou- sand Oaks has evolved from an unincorporated town of fewer than 1,200 to a City of 128,000, and Ventura County has grown from a popula- tion of 114,647 to 839,620. The City of Oxnard is now the 19th largest City in the State of California with 204,000 residents. Over this time, VCEDA has watched an economy that was primarily based on oil and ag- riculture transform into one where those two sectors find themselves at the bottom of the top ten list measuring jobs and salaries within our local economy, below Leisure and Hospitality (tourism). For six decades, VCEDA’s advocacy has accomplished great things, from founding HOME (Housing Opportuni- ties Made Easier), to leading the effort to locate a State University in the County, to spearheading the response to the 2005 Defense Base Clo- sure and Realignment (BRAC) Commission’s efforts to close Naval Base Ventura County, ensuring that our local Naval Base and the thousands of private sector jobs associat- ed with it remain in Ventura County. It is my goal to build upon the lessons learned from our past to help navigate the changing landscape ahead. 2015 will be a transitional year for VCEDA. Over the past few months, VCEDA’s Execu- tive Committee has set in mo- tion a process to marshal the organizational elements that will support continued and nimble growth for another 66 years. Our more active, en- gaged Board of Directors will build focus around the issues and opportunities most critical to our membership, includ- ing: • Building a stron- ger working rela- tionship with the Economic Devel- opment Collab- orative of Ventura County (EDC-VC); • Streamlining the process for identifying and responding quickly to critical issues that impact our regional economy; • Proactively “getting out in front” on issues that will play out over the decades ahead, like supporting the growth of our local universities, and ad- dressing our aging infrastruc- ture, particularly as it impacts transportation; and, • Facilitating ongoing dia- logue and communication amongst all the other region- al groups and organizations that represent or influence our local economy. As we look to the future, we are excited to continue to partner with our members as business and economy ad- vocates. Together, we can generate, analyze, develop, and promote a collective vi- sion for a stronger Ventura County. By working closely with local and regional orga- nizers, government and mili- tary stakeholders, education leaders and economic devel- opment professionals, we can continue to create posi- tive economic opportunities for our members and Ventura County at large. Sandy Smith 2015 Chairman, VCEDA Board of Directors A third generation resident of Ventura County, Sandy is a former Mayor and Councilmember for the City of Ventura. Sandy is currently employed as a Land Use Consultant for Sespe Consulting, an engineering firm based in Ventura. Sandy is also a member of the graduate faculty in Public Policy and Administration at California Lutheran University. what’s inside • Valuing Professional Services in the App Age • VCEDA Board of Directors • Setting the 2015 VCEDA Agenda • The Business Times celebrates 15 years • Winning is Better than Fighting • Board News • VCEDA Membership Application • About VCEDA page 2 page 3 page 3 page 4 page 5 page 6 page 7 page 8
  • 2. 2 VCEDA News A VCEDA Sponsored Supplement March 2015 VCEDA Chairman’s Circle Members Valuing Professional Services in the App Age For twenty years, people have been saying that the In- ternet would change every- thing. It may be a stretch to say “everything” has changed, but the way we utilize a vari- ety of goods and services is definitely different. Those of us who are professionals have seen some change, which for now remains at the margins of our practices. However, lit- tle by little, the age of Google and smartphones is chang- ing the fundamental rules of what it means to be a profes- sional service provider. It used to be that one of the advantages professionals en- joyed was access to informa- tion not generally available to the public. Whether a lawyer, financial advisor, stock broker, accountant or doctor, each of us had information that cus- tomers did not. As profession- als, we offer expertise and experience, but in many cases, our clients simply saw us as the gatekeepers to informa- tion and our fees were merely the price of admission. Ready access to information changes things. Each one of our clients now carries the world’s greatest encyclopedia with them at all times. Even calling it an encyclopedia is too limiting; to the complete library of human knowledge fits in our client’s pockets. If our profession is simply about access to information, we are in trouble. However, we can compete because information is only one piece of the puzzle: • Once you have the informa- tion, what do you do with it? • What are the risks of your proposed transaction? • How will others react? • Is any information missing? • What is the best way to uti- lize the information you do have? Level of Acceptable Risk – Risk assessment involves not just an objective analysis of prob- able outcomes (something a computer can do if provided with enough data) but also the more subjective analysis of how much risk is acceptable based on the situation. The Human Element – How will other parties react to something? Does what you are asking for seem fair or reasonable in this particular instance? What subjective cri- teria might cause a change in the future? As most of us know, the re- actions of real people can be inconsistent, illogical and sometimes unpredictable. Smartphones might be great for checking email or Face- book or looking up basic in- formation, but they don’t anticipate the actions of a dis- gruntled or unhappy human; nor do they handle surprises very well. Identifying omissions – As anyone with spellcheck knows, computers can be brutally ef- fective at spotting errors on the printed page. What they can’t do is evaluate a document and recognize the absence of important terms. Spellcheck can tell that you misspelled “eggs” on your shopping list, but it has no idea that you also wanted bacon. Individualized Solutions – Cli- ents are paying for solutions to their problems, not just infor- mation. A prescription is a tiny piece of paper with the name of a drug which the patient takes to the pharmacy; what the patient is actually buying is the medicine prescribed by the healthcare professional to treat that patient’s current health issue. An agreement drafted by a knowledgeable attorney will be much more expensive than a computer-generated form. If the client is looking for a piece of paper, the computer will always win. But if the cli- ent wants a thoughtful and appropriate document that weighs risks, considers situa- tion specific issues, and accu- rately reflects their needs, a human being is best able to provide that. Professional services have never really been about con- trol of information, but rather determining what to do with the information once you have it and how best to use it to fit the client’s particular needs. •••• Melissa H. Sayer is a member of the Business Law Group at Arnold LaRochelle Mathews VanConas & Zirbel LLP in Ox- nard (www.atozlaw.com). She is actively involved in the com- munity and serves as a direc- tor on the VCEDA board. She and her husband own a ranch just outside of Santa Paula with their family where they grow avocados and specialty citrus and enjoy spending time with their dog, cats, goats and chickens. She can be reached at msayer@atozlaw.com. Melissa Sayer
  • 3. March 2015 VCEDA News A VCEDA Sponsored Supplement 3 VCEDA Board of Directors Executive Committee: Sandy Smith Chair Sespe Consulting, Inc. Joe Gibson Vice President & Policy Committee Chair Meridian Consultants Ellen Brown Secretary Volt Workforce Solutions Mike Silacci Treasurer AT&T Bill Camarillo Agromin Marc Charney Law Office of Marc L. Charney Kristin Decas Port of Hueneme Nan Drake E.J. Harrison & Sons, Inc. Joseph Kreutz County Commerce Bank Kerby Lecka Westlake Marketing Works Stacy Roscoe Vlad Vaiman, Ph.D. California Lutheran University Directors: Michael Cardona Stay Green, Inc. John Chamberlain Limoneira Company Henry Dubroff Pacific Coast Business Times Mike Durocher Scanlon Guerra Burke Amy Fonzo California Resources Corporation Randall George Myers Widders Gibson Jones & Feingold LLP Lorena Gomez Coastal Occupational Medical Group Rudy Gonzales Southern California Edison Susan Hersberger Aera Energy LLC John Krist Farm Bureau of Ventura County Neil McMillan Express Employment Professionals Jim Meaney CBRE Phil Nelson Amgen Dawn Noorda Boldrin ITT Technical Institute Kara Roeder Procter & Gamble Melissa Sayer A to Z Law Mark Sellers Jackson DeMarco Tidus Peckenpaugh David Shore TWIW Insurance Services, LLC Mike Smith Waste Management Douglas Tapking Area Housing Authority of Ventura County Celina Zacarias CSU Channel Islands Lifetime: Suzanne Chadwick Marc Charney Mitchel Kahn Ed Lyon Stacy A. Roscoe Ex-Officio: William Buenger World Affairs Council Darren Kettle Ventura County Transportation Commission Captain Scott Loeschke Naval Base Ventura County Bruce Stenslie EDC-VC Dick Thomson Ventura County Taxpayers Association Organizational Support provided by: Emily Barany Consulting Emily Barany Owner Susie DiMauro Project Coordinator VCEDA’s Mission Statement: To advocate for policies, legislation and programs that stimulate busi- ness and a vital economy as the foundation for a vibrant quality of life in Ventura County. As part of its mission to advocate for policies, legislation, and programs that stimulate business and a vital economy as the foundation for a vibrant quality of life in Ventura County, VCEDA facilitated a conversation between Ventura County business and community leaders on Friday, March 6, 2015 at 7:30 AM. The event, called “VCEDA: Setting the Agenda for 2015,” was held at the Ventura County Commu- nity Foundation Nonprof- it Center in Camarillo. Spearheaded by Joe Gibson, VCEDA Policy Committee Chair, and Sandy Smith, Board Chair, the event provided a forum for leaders with- in the Ventura County business community. Attendees shared their perspectives on the most critical issues that impact regional businesses, and identified opportunities for VCEDA to provide advocacy, education, networking, and support that might encourage a more sustainable region- al economy. Sandy Smith launched the meeting with a brief discussion of the orga- nizational goals set in place by VCEDA’s Execu- tive Committee. He rec- ommended that VCEDA seek opportunities to collaborate and part- ner with other regional groups and organiza- tions; take proactive ac- tion on short- and long- term issues affecting the regional economy; and strive to understand the business community’s needs in order to foster and advocate for sustain- able economic develop- ment. After individually brain- storming issues that pose opportunities and threats to business in Ventura County, event partici- pants discussed their thoughts in small groups, presenting their findings to the group. Through a dynamic discussion, participants identified seven key is- sues affecting the Ventu- ra County business com- munity: • Land Use Planning and No-Growth: Attendees described possible modi- fications of SOAR, the “Save Open-Space and Agricultural Resources” ordinance, and presented the need to consider the interactions between resistance to change and regional infrastructure, transportation, natural resources, and agricul- ture. • Water: California com- munities, including Ven- tura County, continue to respond to ongoing drought conditions. VCE- DA members highlighted opportunities to provide education, advocacy, and possible solutions for the management of scarce Re-envisioning a Sustainable Regional Economy: Setting the 2015 VCEDA Agenda
  • 4. 4 VCEDA News A VCEDA Sponsored Supplement March 2015 When you look at the mast- head of this issue of Pacific Coast Business Times, you will notice something new. This is Volume 16 No. 1 and it is the beginning of our 15th anniversary year. The special banner at the top of Page One signifies that for 780-plus consecutive weeks, we’ve been offering our subscribers an in-depth look at business and econom- ic issues on the Central Coast. During the past decade- and-a-half, we’ve helped the region develop an economic identity, providing a way to ride the economic waves through recession and recov- ery. We’ve created by far the largest news operation for business and financial news between Los Angeles and the Bay Area. We’ve helped train a new generation of business journalists, and we’ve hon- ored hundreds of companies and individuals through our highly successful awards pro- grams. This has not always been an easy task. I got a chuckle this week when the NASDAQ stock index briefly broke through the 5,000 barrier for the first time in 15 years — it has been a fascinating ride. We’re going to celebrate our 15th Anniversary with a Gala Celebration at the Bacara Resort & Spa on May 14, and inaugurate five business lumi- naries into our Hall of Fame. To make it official, this year’s honorees are: • Brooks Firestone, the pio- neering entrepreneur who put Santa Barbara County’s wine industry on the map, sparking a revolution up and down the Central Coast. Along the way, he found time to serve as an assembly mem- ber and county supervisor. • Angel Martinez, CEO of Deckers Outdoor Corp. and the person most responsible for transforming the South Coast into the Milan of Amer- ica’s footwear business. • Clint Pearce, the son-in-law of the late Alex Madonna and CEO of Madonna Enterprises. He has brought the Madonna family’s crown jewel, the Madonna Inn, into the 21st Century and restructured the family holdings to focus on real estate in San Luis Obispo County. • Lynda Weinman, co-found- er and executive chair at Lynda.com, the world’s big- gest online training academy. Her company made news recently with a $186 million capital raise, furthering the distance between Lynda.com and its competitors. • And finally, the late Alan Teague, longtime chairman of Limoneira Co., one of the world’s largest producers of lemons and avocados. Teague passed up a chance to suc- ceed his late father in the U.S. House of Representatives in order to focus on the things he loved most: his family, the city of Santa Paula, Ventura County and his beloved Limo- neira. We launched the Business Hall of Fame five years ago in honor of our 10th anniversa- ry. We’re delighted that these five will join our previous honorees, Oracle Corp. Vice Chairman Jeff Henley, Jorda- no’s President Peter Jordano, labor and workplace leader Hank Lacayo, Sage Publica- tions’ co-founder Sara Miller McCune, consumer research pioneer J.D. “Dave” Power, retired banker Carrol Pru- The Business Times celebrates 15 years with a Hall of Fame gala Agenda continued from page 3 water resources. • Government: Reflecting VCEDA’s goals of collabo- ration and responsiveness, members underlined the importance of minimizing delay and uncertainty in official messaging and of facilitating and participat- ing in dialogue about on- going policy formulation. • Agriculture: Agriculture is a powerful economic driver in Ventura County, and attendees advanced the need to define and promote the qualities that make the region’s agri- culture unique. They also noted opportunities to connect local businesses, the biotechnology indus- try, and universities in Ventura County. • Business Regulation: Members acknowledged that local businesses re- quire consistency and pre- dictability in their commu- nications with regulatory agencies, and suggested that VCEDA continue to seek integrated dialogue in discussions on business regulation. • Education: Participants addressed the need to build and reinforce part- nerships between educa- tion, businesses, munici- palities, and the military. They highlighted the interconnected nature of Ventura County’s cost of living, job opportuni- ties, and transportation infrastructure, mention- ing opportunities to keep students and graduates in Ventura County, reduce the out-commute rate, and address talent gaps by building skills desired by employers. • Military: Attendees proposed increased vis- ibility of the military’s real economic impacts on the region and opportunities to foster communication and partnerships between education and the mili- tary. The priorities identified during the Setting Our Agenda event were in- corporated into an online survey distributed to all VCEDA members. Out- comes from the event and subsequent survey will be used to refine VCEDA’s priorities for discussion and consideration, and to encourage collabora- tive dialogue at both the Board and Policy Commit- tee levels throughout the year and beyond. “I thought the event was worthwhile in identifying key areas for VCEDA to concentrate its efforts,” Ellen Brown, VCEDA Ex- ecutive Committee mem- ber and former Board chair, stated about her participation in the event. “Working as a group to come to a consensus con- firms the direction we have and will be going.” • For more details about joining VCEDA or getting involved with VCEDA’s Policy Committee, contact Info@VCEDA.org.
  • 5. March 2015 VCEDA News A VCEDA Sponsored Supplement 5 When California’s “Global Warming Solutions Act” of 2006, also known as AB32, was first rolled out, it was re- garded as unfriendly to busi- nesses. As a result, many busi- nesses fought the new law in the hope that they could change or stop its implemen- tation. This was an under- standable response, because AB32 would add significant regulations and costs to Cali- fornia businesses. However, AB32 is now the law of the land, and businesses should look at ways to use AB32 to actually help their business grow. In 2015 it is time to shift from “fighting” to “winning.” As with many regulations, there will be winners and losers. There are more than 360 businesses with over 600 facilities requiring registration and compliance with AB32. These businesses have three options: reduce their CO2 emissions, purchase offsets, or pay significant fines. Herein lies the difference between the winners and the losers in the world of Cap and Trade. The California Air Resources Board (CARB) held their first “Cap & Trade” auction in 2012, and they continue to hold four events each year. These auctions are the sale of indulgences, allowing busi- nesses to purchase units of emissions in order to avoid fines at a later date. What is so noteworthy is that busi- nesses pony up nearly a quar- ter of a billion dollars each auction day because they believed that paying money to CARB is their best option. However, it is through the private version of this pro- cess that the real winners will emerge. Of the three options avail- able, no business (“covered entity”) would ever inten- tionally pay the “stringent penalties” (fines), as CARB’s website states that willful violations can climb to $1 million per day. Rather, the businesses will purchase these “allowances” and “offsets” annually, year after year. They will become slaves to purchas- ing their indulgences. The rules that allow for Win- ners and Losers occur through the credits that can be traded either at the CARB auctions as “allowances” or between private parties as “offsets.” In order to win in this game, a business should never buy CO2 credits. The Winners will be the businesses that implement a sustainability program and reduce their CO2 emissions beyond what is regulated. A comprehensive sustainabil- ity program can successfully reduce energy usage by 25- 40% and reduce the carbon footprint by 70%, all with an attractive ROR. It’s not about hugging the trees; it’s about increasing the profits and growing the business. The key to doing this is implementing a sustainabil- ity program instead of just executing sustainability proj- ects. Smart company leaders already know this. The others will figure it out too late. But the real winners will be the ones with enough vision to set goals well beyond the AB32 requirements, and then monetize the reductions. Yes, monetize the reductions. That’s the key to winning. They will sell the reductions as offset credits to other busi- nesses in California to cre- ate new revenue streams for themselves. Once they under- stand how to use this new revenue stream as part of the financials in their own sustain- ability program, the revenues will be used to fund addi- tional projects, creating even more revenue streams. These businesses will quickly learn that by executing a successful program once, they can create recurring CO2 offsets that can be monetized year after year. The Losers will stand in line to buy these offsets, and once the game gets going, it will be too late for them to do much of anything else. The Winners will be all too happy to sell them their salvation. Legislation and regulations come and go, but “saving money never goes out of style.” The businesses that choose this strategy are the real Winners. And you can take that to the bank. • Contact Paul Hullar, CEO of Brightwave Energy, at PHul- lar@BrightwaveEnergy.com. Winning is Better than Fighting ett, real estate and financial services entrepreneur Mike Towbes and the late Jack Gil- bert and Martin V. Smith. During our 15-year journey, we’ve been honored with a number of awards from the Society of Professional Journalists, the Society of American Business Editors & Writers, the Los Angeles Press Club and Editor & Publisher. Our entrepreneurial efforts have been recognized by the U.S. Small Business Adminis- tration, the South Coast Busi- ness & Technology Awards, CSU Channel Islands and many others. Our successes would not be possible without the support of our readers, advertisers and sponsors. Thank you for helping us build the region’s dominant business and finan- cial news organization. Look for our Hall of Fame publication on April 24 and please join us at Bacara on May 14. You can find out more at www.pacbiztimes. com. • Reach Editor Henry Du- broff at HDubroff@PacBiz- Times.com.
  • 6. 6 VCEDA News A VCEDA Sponsored Supplement March 2015 Board News NEW BOARD MEMBERS: VCEDA is pleased to welcome three new directors on the VCEDA Board who have joined in 2015: Lorena Gomez, Coastal Occupational Medical Group; Phil Nelson, Amgen; and Dawn Noorda-Boldrin, ITT Technical Institute of Oxnard. Lorena Gomez has been with Coastal Occupational Medical Group as the business manager since the practice opened its doors in 2005. She is responsible for the overall function of the business and oversees personnel, customer service, and billing operations. Lorena has worked in the occupational medical industry since 1991, and has functioned in every aspect of the business from patient care to administration. In addition to serving as a new board member for VCEDA, Lorena currently serves on the Board of Directors for the Western Ventura County Employers Advisory Council and is a member of the Society for Human Resource Management. She has volunteered for the California Youth Authority, with the Catholic Church, and for Santa Clara’s Catholic Food Bank. Lorena and her husband, who served in the U.S. Military, lived both in Texas and Germany during their service time. She is the mother of three beautiful children. Lorena and her family have lived in Ventura County for more than twenty years. Lorena Gomez Dawn Elair Noorda-Boldrin has been with ITT Technical Institute of Oxnard since 2012. She was brought on as a Library Assistant due to her strong educational background; more recently she has become a positive and impactful External Affairs Representative for ITT Oxnard. In addition to serving as a new board member with VCEDA, Dawn was an active board member of and is currently the President of Kiwanis of Oxnard, the first woman to do so in over a decade. She serves on the Oxnard Chamber of Commerce Educational Task Force Committee, the Military Committee, and is seeking to establish a presence within the Business Advocacy Committee. She has been a driving force to establish and maintain a vocal and active presence for ITT in RDP-21, and AUVSCI. She was also the main reason that ITT saw, understood, and made the decision to join and maintain membership with VCEDA. Dawn holds a Master’s Degree in Curriculum Instruction from Azusa Pacific University, a CLEAR, and CLAD in Secondary English Education, as well as a Bachelors of Arts in English from California State University Bakersfield, and a Minor in Political Science. Dawn has been a resident of Ventura County for 36 years. She lives with her husband, Timothy, and three daughters in Camarillo. Dawn Noorda-Boldrin Phil Nelson is the Director of Engineering for Global Facilities Operations at Amgen, where he is responsible for building and site infrastructure engineering and project support for non- manufacturing facilities in North America. He joined Amgen in 2013, and was appointed to the VCEDA Board of Directors in 2015. A Minnesota native, Phil graduated from Iowa State University with a bachelor’s degree in civil engineering; he also earned his master’s degree in civil engineering with an emphasis in construction management from the University of Washington and an advanced management certification from the Tench Francis School of Business in 2004. Afterearninghisundergraduate degree, Phil was commissioned an ensign in the Civil Engineer Corps of the U.S. Navy and served for more than 20 years on active duty in a wide range of leadership positions in facilities engineering assignments, including the Seabees. His background also includes work with the Public Works Agency of the County of Ventura, including as Agency Deputy Director. While serving in this position, he was appointed to the California Uniform Construction Cost Accounting Commission as the member representative for all counties and served as the President of the California Counties Architects and Engineering Association. Phil is a registered civil engineer in the State of California. He and his wife, Mary, live in Ventura County and have three grown children. Phil Nelson
  • 7. March 2015 VCEDA News A VCEDA Sponsored Supplement 7 VCEDA News is the official publication of the Ventura County Economic Develop- ment Association (VCEDA) and is pub- lished every other month with the coopera- tion of the Pacific Coast Business Times. A concerted effort has been made to ensure the accuracy of information contained in this publication. VCEDA and the publisher do not warrant or guarantee the correct- ness of information furnished them, nor against the possibility of errors, omissions or inaccuracies. Therefore, the publisher and VCEDA assume no liability for correctness, errors and/or omissions. Official positions of VCEDA are taken only as a vote of record of the Board of Directors and are clearly referenced as such. All rights are reserved. Reproductions in any form, of the whole or any part of the VCEDA News, for any purpose, is forbid- den unless prior written permission is obtained from VCEDA. Copy deadline for next edition: Friday, May 22, 2015 Produced by VCEDA Printing Southwest Offset Printing For information on sponsorship and/ or advertising opportunities, please contact Info@VCEDA.org. VCEDA PO Box 2744 Camarillo, CA 93011 Ph: (805) 676-1332 www.VCEDA.org VCEDA Membership Application Company Contact Name Title Address City State Zip Phone Fax E-mail Website Number of Employees Industry Sector Brief Description Referred by Annual Membership Dues: Company (1-39 Emp.) $400 Company (40-79 Emp.) $800 Company (80-139 Emp.) $1200 Company (140-219 Emp.) $1800 Company (220-299 Emp.) $2400 Company (300+ Emp.) $3600 Total $ Make checks payable to: VCEDA PO Box 2744 Camarillo, CA 93011 Phone: 805-676-1332 Web: www.vceda.org E-Mail: info@vceda.org VCEDA Tax ID #95-1905685
  • 8. 8 VCEDA News A VCEDA Sponsored Supplement March 2015