1. US patents 8,291,923B2, 7,926,497B2, 7,926,496B2, 7,631,653B2, Trademark 86-375,512
www.resort-umbrella-solutions.com; www.tiltthepole.com
Tilt the Pole® improves revenue by increasing food/beverage sales
 Resort patio/beach/pool areas are typically the most widely used areas
 A “shade zone” allows the guests to get out of the sun
 Offer an area that entices guests to stay longer (with usable shade)
- use the TTP to provide real/usable shade
 The result –increased food and beverage sales
When you Tilt the Pole you provide your guests with Maximum Shade
and an escape from the hot punishing sun. You improve the guest experi-
ence, provide maximum comfort, and improve opportunity for food/
beverage sales.
$
$

2. US patents 8,291,923B2, 7,926,497B2, 7,926,496B2, 7,631,653B2, Trademark 86-375,512
www.resort-umbrella-solutions.com; www.tiltthepole.com
Guests will not stay in this area
No shade
Solution- TTP with umbrella-
guests are shaded/comforted
and will stay longer
From the front page, assume food with beverage sells for $12. See below for
ROI when installing a single TTP with new umbrella.
Average increase of food or food/
beverage sales per day ($12 sale)
Estimated return on investment*
(assuming $2 profit per sale)
5 75 days
10 38 days
15 25 days
25 15 days
* Assuming installing a 9’ umbrella with TTP which retails for $750. The ROI is much lower when using an existing
umbrella with a new TTP (the ROI is about 1/3 what is listed above in that case)