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Integrated Experiences &
the Mobile Shopper:
A Research Report
@David_Rogers
Author
Faculty Director, Digital Marketing Strategy
Columbia Business School
www.davidrogers.biz
2
Books & Publications

@David_Rogers

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Some companies worked with

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Mobile computing

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•

•
•
•
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30%

25%

45%

Never – always
buy in-store
once there

Yes - require
price discounts
to deter
showrooming

“On the fence”
– may opt to
buy in-store
despite
cheaper online
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Showrooming?

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Thank you!
David.Rogers@columbia.edu

Email me to:

• Receive full report
• Hear about future
research & events

46

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Showrooming and the Mobile Assisted Shopper