IP PROTECTIONFUNDING STRATEGIESLEAN STARTUP METHODL.A. TECH & MEDIA LAW FIRMDavid N. Sharifi, Esq.Founder & Principal Atto...
David N. Sharifi, Esq., TECH & MEDIA LAWFIRM, L© L.A. Tech & Media Law Firm (www.LATML.com)
TOPICSIP Protection StrategyStartup Funding StrategyLean Startup Methodology© L.A. Tech & Media Law Firm (www.LATML.com)
IP PROTECTION STRATEGYTYPES OF INTELLECTUALPROPERTYCOPYRIGHTS protect original worksof authorship(text, image, video, musi...
IP PROTECTION STRATEGYUNFAIR ADVANTAGEUNFAIRADVANTAGEBrandLoyaltyProprietaryIP Assets(Copyrights,Patents, TS)UniqueSelling...
START UP FUNDING STRATEGIESVenture Capital | Angel Investors | 3FsPitch Deck (10 Slides). Business Plan.“A” TeamBidding Wa...
START UP FUNDING - PITCH DECKProblem Solution Team DemoTotalAddressableMarket (TAM)TractionCompetitiveLandscapeIP & Unfair...
Startup Legal Tasks – First 60 DaysCompany FormationSet up businessto operate, ownassets, andcontract.Protect personalasse...
STARTUP FUNDING STRATEGYCROWDFUNDING© L.A. Tech & Media Law Firm (www.LATML.com)
STARTUP FUNDING STRATEGYTYPES OF CROWDFUNDINGDONATION BASED REWARD BASEDLOAN BASED EQUITY* BASEDCROWDFUNDING© L.A. Tech & ...
STARTUP FUNDING STRATEGIESEQUITY BASED CROWDFUNDING© L.A. Tech & Media Law Firm (www.LATML.com)Jumpstart Our Business Star...
STARTUP FUNDING STRATEGYCROWDFUNDING PLATFORMSPLATFORMS/MIDDLEMEN•Kickstarter.com•Indiegogo.com•Somolend.com•Fundable.com•...
STARTUP FUNDING STRATEGIESCROWDFUNDING LEGAL ISSUESCompany FormationFoundersAgreementLimitedLiabilityIntellectual Property...
LEAN STARTUP METHODOLOGY“Startup” definition: a temporary organization designed to search for arepeatable and scalable bus...
LEAN STARTUPMake the process of starting a company less risky.Traditional Method Lean Startup5 Year Projections andBusines...
LEAN STARTUP© L.A. Tech & Media Law Firm (www.LATML.com)“I have not failed. I’ve just found 10,000 ways that won’t work.” ...
© L.A. Tech & Media Law Firm (www.LATML.com)Questionsdavid@latml.comPhone: 310-751-0181www.LATML.com/resourceswww.LATML.co...
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IP Protection Strategies - Startup Financing - Crowdfunding - Legal Checklist for Lean Startups - by David N. Sharifi, Esq., Entertainment Attorney at L.A. Tech Media Law Firm

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A discussion of intellectual property protection, unfair competitive advantage, raising capital, startup funding, crowdfunding and lean startup methodology. The presentation includes information on "Startup Legal Tasks - First 60 Days", Crowdfunding Legal Checklist, a overview of Equity Crowdfunding, best practices for Lean Startup Methodology, and the difference between copyrights, trademarks, trade secrets, utility patents and design patents explained.

Also included is "The Only 10 Slides a Pitch Deck Needs", information on Unfair Competitive Advantage, and a list of popular donation based, reward based, and equity based crowdfunding platforms. I hope you enjoy it and prosper in your startup.

About the author:
David N. Sharifi is a entertainment and trademark attorney at L.A. Tech & Media Law Firm. He currently practices Intellectual Property Law, including Trademark, Copyright, and New Media Law in Southern California. His new media practice focuses in technology startups and growth companies in the mobile, web and software as a service field. David can be reached at his Los Angeles office at 310-751-0181 or david@latml.com. The contents of this presentation are a general discussion of legal issues and should not be relied on without the advice of an experienced attorney.

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IP Protection Strategies - Startup Financing - Crowdfunding - Legal Checklist for Lean Startups - by David N. Sharifi, Esq., Entertainment Attorney at L.A. Tech Media Law Firm

  1. 1. IP PROTECTIONFUNDING STRATEGIESLEAN STARTUP METHODL.A. TECH & MEDIA LAW FIRMDavid N. Sharifi, Esq.Founder & Principal Attorneywww.latml.comdavid@latml.comPh: 310-751-01818052 Melrose Ave., Los Angeles, CA 90046May, 2013
  2. 2. David N. Sharifi, Esq., TECH & MEDIA LAWFIRM, L© L.A. Tech & Media Law Firm (www.LATML.com)
  3. 3. TOPICSIP Protection StrategyStartup Funding StrategyLean Startup Methodology© L.A. Tech & Media Law Firm (www.LATML.com)
  4. 4. IP PROTECTION STRATEGYTYPES OF INTELLECTUALPROPERTYCOPYRIGHTS protect original worksof authorship(text, image, video, music, softwarecode).TRADEMARKS are sourceidentifiers. Protect the consumerfrom fraud.TRADE SECRETS. ProtectConfidential Info Recipes. Protectedby Confidentiality Agreement only.PATENTS (Utility) protect functionalinventions that are non-obviousPATENTS (Design) patents protectornamental (non-utilitarian) elementsof physical products© L.A. Tech & Media Law Firm (www.LATML.com)
  5. 5. IP PROTECTION STRATEGYUNFAIR ADVANTAGEUNFAIRADVANTAGEBrandLoyaltyProprietaryIP Assets(Copyrights,Patents, TS)UniqueSellingPropositionsExclusiveRelationshipTalent /EmployeesDigital Assets© L.A. Tech & Media Law Firm (www.LATML.com)
  6. 6. START UP FUNDING STRATEGIESVenture Capital | Angel Investors | 3FsPitch Deck (10 Slides). Business Plan.“A” TeamBidding WarUnderpromise  OverdeliverTimeline: 1-9 monthsTraction / Stage of DevelopmentUse of FundsABC. Always Be Closing.© L.A. Tech & Media Law Firm (www.LATML.com)
  7. 7. START UP FUNDING - PITCH DECKProblem Solution Team DemoTotalAddressableMarket (TAM)TractionCompetitiveLandscapeIP & UnfairAdvantageFinancial Model(Repeatable /ScalableBusiness Model)Capital Raise –Use of Funds© L.A. Tech & Media Law Firm (www.LATML.com)
  8. 8. Startup Legal Tasks – First 60 DaysCompany FormationSet up businessto operate, ownassets, andcontract.Protect personalassets of owners.Trademark ProtectionIs the trademarkprotectable?Is the trademarkinfringing?DigitalProperties.Business PlanMarketingProductDevelopmentFinancialsLean StartupBusinessOperationNDAsProduct Dev.Contracts (WFH)MarketingContracts (WFH)Employees© L.A. Tech & Media Law Firm (www.LATML.com)
  9. 9. STARTUP FUNDING STRATEGYCROWDFUNDING© L.A. Tech & Media Law Firm (www.LATML.com)
  10. 10. STARTUP FUNDING STRATEGYTYPES OF CROWDFUNDINGDONATION BASED REWARD BASEDLOAN BASED EQUITY* BASEDCROWDFUNDING© L.A. Tech & Media Law Firm (www.LATML.com)
  11. 11. STARTUP FUNDING STRATEGIESEQUITY BASED CROWDFUNDING© L.A. Tech & Media Law Firm (www.LATML.com)Jumpstart Our Business Startups Act (JOBS)Eases, but does not eliminate, regulations for accepting small contributions from private individuals (crowdfunding)without an IPO.NOT legal yet – expected first half of 2014, pending SEC rules.Cap on Equity Crowdfunding raised per yearCap Equity Crowdfunding Investment per year by individualDisclosure Requirements
  12. 12. STARTUP FUNDING STRATEGYCROWDFUNDING PLATFORMSPLATFORMS/MIDDLEMEN•Kickstarter.com•Indiegogo.com•Somolend.com•Fundable.com•Funrise.com•Angelist.com (Equity)MARKETING•Confidentiality•Early Users•Traction•Promotion•Virality•RewardsLEGAL© L.A. Tech & Media Law Firm (www.LATML.com)
  13. 13. STARTUP FUNDING STRATEGIESCROWDFUNDING LEGAL ISSUESCompany FormationFoundersAgreementLimitedLiabilityIntellectual Property ClearanceDo you ownthe IP?Does the IPinfringeothers’?Securities IssuesDisclosureRequirementsEquityContractLiability inReward CFMisc.TaxLabor CodeFTC© L.A. Tech & Media Law Firm (www.LATML.com)
  14. 14. LEAN STARTUP METHODOLOGY“Startup” definition: a temporary organization designed to search for arepeatable and scalable business model.© L.A. Tech & Media Law Firm (www.LATML.com)
  15. 15. LEAN STARTUPMake the process of starting a company less risky.Traditional Method Lean Startup5 Year Projections andBusiness plan1-2 year projections. Pitchdeck. Business model canvasYears of R&D in stealth modebuild perfect productPre-launch marketing. Buildminimum viable product (MVP)Annual updates Agile Development. “Pivot”© L.A. Tech & Media Law Firm (www.LATML.com)
  16. 16. LEAN STARTUP© L.A. Tech & Media Law Firm (www.LATML.com)“I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas Edison
  17. 17. © L.A. Tech & Media Law Firm (www.LATML.com)Questionsdavid@latml.comPhone: 310-751-0181www.LATML.com/resourceswww.LATML.com/blog@LATechLaw

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