DIY Retailing Market in Germany - May 2014 @ http://www.researchmoz.us/diy-retailing-germany-may-2014-report.html German shoppers turn first to a DIY superstore, well ahead of those turning first to the internet or to a high-street store. Four in ten Germans have done DIY in the past year and a similar proportion plan to do DIY in the coming year.

1. DIY Retailing - Germany - May 2014
This report looks at DIY retailing in Germany:
Four in ten Germans have done DIY in the past year and a similar proportion plan to do DIY in the coming year. Doing DIY peaks in the 45-54 age group.
Nearly half of Germans live in rented homes. German shoppers turn first to a DIY superstore, well ahead of those turning first to the internet or to a high-street
store. Those turning to high-street stores are notably younger than the average.
table Of Content
introduction And Report Scope
defining Diy
definitions
consumer Spending – About Mintel’s Market Size
retail Sector
financial Definitions
sales Per Stores, Sales Per Sq M
vat
figure 1: European Vat Rates, 2011-14
abbreviations
country Codes
executive Summary
the Market
the Specialists Sector
the Leading Specialists
online
the Consumer: Where They Shop
the Consumer: Attitudes Towards Diy
what We Think
consumer Spending And Inflation
key Points
mintel Market Size: Improvement In Spending Expected In 2014
figure 2: Germany: Diy Products – The Mintel Market Size (incl. Vat), 2009-14
figure 3: Germany: Diy Products Market Size Breakdown, 2013
spending Breakdown
figure 4: Germany: Consumer Spending In Detail (incl. Vat), 2009-14
mintel’s Market Size
inflation
figure 5: Consumer Prices Index: Annual % Change, Diy Categories, Annual, 2009-13
specialists’ Sales And Forecasts
key Points
2013 Weak, 2014 Better
figure 6: Germany: Diy Retail Sales (excl. Vat), 2009-14
figure 7: Germany: Diy Retail Sales Forecasts (excl. Vat), 2014-18
enterprise, Outlet And Employee Numbers
figure 8: Germany: Number Of Enterprises, Outlets And Persons Employed (full-time Equivalents) In The Diy/hardware Specialists Sector, 2009-11
the Leading Specialists: Financials And Outlets
key Points
DIY Retailing - Germany - May 2014

2. praktiker Closes Down
a Weak 2013 But Share Is There To Mop Up
store Acquisitions
competing On Similar Ground
new Entrants
online Needs To Be Addressed
figure 9: Germany: Leading Diy Specialists: Net Revenues, 2011-13
figure 10: Germany: Leading Diy Specialists: Outlet Numbers, 2011-13
figure 11: Germany: Leading Diy Specialists: Annual Sales Per Outlet, 2011-13
internationalisation Continues
figure 12: Germany: Leading Diy Retailers’ International Store Portfolios, 2010-14
praktiker’s International Portfolio
the Leading Specialists: Market Shares
figure 13: Germany: Leading Diy Specialists: Share Of Spending On Diy Products, 2011-13
online
key Points
22% Buy On The Internet
figure 14: Germany: The Consumer: Retailers Used For Diy Purchases In The Past 12 Months, Online, February 2014
but Specialists Have Been Slow To Move Online
figure 15: Germany: Major Diy Specialists: Year Transactional Websites Were Launched In The German Market
online Visitor Numbers
figure 16: Visitor Data For Major Diy Retail Websites, February 2014
the Consumer: Where They Shop
key Points
what We Asked
obi Records A Very Strong Lead
figure 17: Germany: The Consumer: Retailers Used For Diy Purchases In The Past 12 Months, Whether In-store Or Online, February 2014
online And Offline
figure 18: Germany: The Consumer: Retailers Used For Diy Purchases In The Past 12 Months, By In-store Or Online, February 2014
2014 Versus 2013
figure 19: Germany: The Consumer: Retailers Used For Diy Purchases In The Past 12 Months, Whether In-store Or Online, March 2013 And February 2014
demographics: Diy Shopping Peaks Among 55+ Consumers
figure 20: Germany: The Consumer: Retailers Used For Diy Purchases In The Past 12 Months, Whether In-store Or Online, By Average Age/affluence, February
2014
figure 21: Germany: The Consumer: Diy Purchases In The Past 12 Months, Whether In-store Or Online, By Gender, February 2014
figure 22: Germany: The Consumer: Diy Purchases In The Past 12 Months, Whether In-store Or Online, By Age Group, February 2014
focusing On Those Who Actually Do Diy
figure 23: Germany: The Consumer: Retailers Used For Diy Purchases In The Past 12 Months, Whether In-store Or Online, By Diy Activity In Past 12 Months,
February 2014
the Consumer: Attitudes Towards Diy
key Points
what We Asked
only Four In Ten Have Done Diy
figure 24: Germany: The Consumer: Attitudes Towards Diy, February 2014
renters Still Do Diy
demographics: Doing Diy Peaks Among 45-54 Year Olds
figure 25: Germany: The Consumer: Attitudes Towards Diy – Selected Statements On Participation, By Age Group, February 2014
figure 26: Germany: The Consumer: Attitudes Towards Diy – Selected Statements On How They Shop, By Age Group, February 2014
figure 27: Germany: The Consumer: Attitudes Towards Diy, By Average Age/affluence, February 2014
bauhaus
DIY Retailing - Germany - May 2014

3. what We Think
company Background
company Performance
figure 28: Bauhaus: Estimated Group Sales Performance, 2008-13
figure 29: Bauhaus: Estimated Sales Performance In Selected Countries, 2013
figure 30: Bauhaus: Outlet Data, 2008-13
retail Offering
hagebau
what We Think
company Background
company Performance
figure 31: Hagebau: Group Financial Performance, 2008-13
figure 32: Hagebau: Outlet Data, 2008-13
retail Offering
hornbach Holding
what We Think
company Background
company Performance
figure 33: Hornbach Holding: Group Financial Performance, 2008/09-2012/13
figure 34: Hornbach Holding: Outlet Data, 2008/09-2012/13
retail Offering
obi
what We Think
company Background
company Performance
figure 35: Obi: Group Sales Performance, Excl. Vat, 2008-13
figure 36: Obi: Outlet Data, 2008-2013
retail Offering
toom Baumarkt/b1 Discount/klee
what We Think
company Background
company Performance
figure 37: Toom Baumarkt/b1 Discount/klee: Group Sales, Exc. Vat, 2009-13
figure 38: Toom Baumarkt/b1 Discount/klee: Outlet Data, 2009-13
retail Offering
appendix – Broader Market Environment
online
figure 39: Europe: Percentage Of Households With A Broadband Internet Connection, By Country, 2009-13
figure 40: Europe: Percentage Of All Individuals Accessing The Internet Daily, 2009-13
consumer Confidence
figure 41: Europe: Consumer Confidence Levels, April 2013-march 2014
population
figure 42: Europe: Population, Total And By Age Group, 2010
figure 43: Europe: Forecast Population, Total And By Age Group, 2015
figure 44: Europe: Forecast Population, Total And By Age Group, 2015
gross Domestic Product
DIY Retailing - Germany - May 2014

4. figure 45: Europe: Gross Domestic Product, At Current Prices, 2012
figure 46: Europe: Real-terms Year-on-year Gdp Growth, 2009-14
consumer Spending
figure 47: Europe: Consumer Spending, At Current Prices, 2012
figure 48: Europe: Real-terms Year-on-year Growth In Consumer Spending, 2009-12
inflation
figure 49: Europe: Harmonised Indices Of Consumer Prices – Annual % Change, All Items, 2009-13
interest Rates
figure 50: Europe: Central Bank Interest Rates, 2009-14
appendix – The Consumer – Germany
where They Shop
figure 51: Shops Used To Buy Diy Goods, Germany, February 2014
crossed Questions
figure 52: Shops Used To Buy Diy Goods, By Most Popular Attitudes Towards Diy, Germany, February 2014
figure 53: Shops Used To Buy Diy Goods, By Next Most Popular Attitudes Towards Diy, Germany, February 2014
figure 54: Shops Used To Buy Diy Goods, By Other Attitudes Towards Diy, Germany, February 2014
demographics
figure 55: Most Popular Shops Used To Buy Diy Goods – Any, By Demographics, Germany, February 2014
figure 56: Next Most Popular Shops Used To Buy Diy Goods – Any, By Demographics, Germany, February 2014
figure 57: Other Shops Used To Buy Diy Goods – Any, By Demographics, Germany, February 2014
figure 58: Most Popular Shops Used To Buy Diy Goods – In-store, By Demographics, Germany, February 2014
figure 59: Next Most Popular Shops Used To Buy Diy Goods – In-store, By Demographics, Germany, February 2014
figure 60: Other Shops Used To Buy Diy Goods – In-store, By Demographics, Germany, February 2014
figure 61: Most Popular Shops Used To Buy Diy Goods – Online, By Demographics, Germany, February 2014
figure 62: Next Most Popular Shops Used To Buy Diy Goods – Online, By Demographics, Germany, February 2014
figure 63: Other Shops Used To Buy Diy Goods – Online, By Demographics, Germany, February 2014
attitudes
figure 64: Attitudes Towards Diy, February 2014
crossed Questions
figure 65: Attitudes Towards Diy, By Most Popular Shops Used To Buy Diy Goods – Any, Germany, February 2014
figure 66: Attitudes Towards Diy, By Next Most Popular Shops Used To Buy Diy Goods – Any, Germany, February 2014
figure 67: Attitudes Towards Diy, By Other Shops Used To Buy Diy Goods – Any, Germany, February 2014
figure 68: Attitudes Towards Diy, By Most Popular Shops Used To Buy Diy Goods – In-store, Germany, February 2014
figure 69: Attitudes Towards Diy, By Next Most Popular Shops Used To Buy Diy Goods – In-store, Germany, February 2014
figure 70: Attitudes Towards Diy, By Other Shops Used To Buy Diy Goods – In-store, Germany, February 2014
figure 71: Attitudes Towards Diy, By Shops Used To Buy Diy Goods – Online, Germany, February 2014
demographics
figure 72: Most Popular Attitudes Towards Diy, By Demographics, Germany, February 2014
figure 73: Next Most Popular Attitudes Towards Diy, By Demographics, Germany, February 2014
figure 74: Other Attitudes Towards Diy, By Demographics, Germany, February 2014
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DIY Retailing - Germany - May 2014