Browse Full Report with TOC at: http://www.researchmoz.us/digital-trends-canada-october-2014-report.html Tablets have proven to be more popular devices when it comes to watching videos or reading news online – suggesting that manufacturers could benefit from partnering with content providers in these industries to offer consumers discounted hardware when they sign up for a new media subscription (eg to Netflix, The Globe and Mail).

1. Digital Trends - Canada - October 2014
Tablets have proven to be more popular devices when it comes to watching videos or reading news online – suggesting that manufacturers could benefit
from partnering with content providers in these industries to offer consumers discounted hardware when they sign up for a new media subscription (eg to Netflix,
The Globe and Mail).
table Of Content
introduction
definition
abbreviations
executive Summary
the Consumer
tvs, Laptops/notebooks And Dvd Players Are All In More Than Three Quarters Of Households
figure 1: Household Ownership Of Technology Products, July 2014
personal Computers Lead The Way For Accessing The Internet
figure 2: Methods Used To Access The Internet, July 2014
online Shopping Activity Lags Behind Us And Uk
figure 3: Online Activities Performed In The Past Three Months (any Device), July 2014
online Activities Performed In The Past Three Months By Device
figure 4: Social And Sharing Online Activities Performed In The Past Three Months, By Device, July 2014
figure 5: Information-finding Activities Performed In The Past Three Months, By Device, July 2014
figure 6: Online Shopping Activities Performed In The Past Three Months, By Device, July 2014
figure 7: Online Entertainment Activities Performed In The Past Three Months, By Device, July 2014
facebook Leads The Way In Social Media
figure 8: Usage Of The Most Popular Social Media Websites In Canada, July 2014
what We Think
issues And Insights
larger Display Smartphones (phablets) Pose Threat To Tablet Sales
the Facts
the Implications
retaining The Appeal Of Television Viewing
the Facts
the Implications
reassuring Consumers About Mobile Security Is A Concern
the Facts
the Implications
increasing Engagement By Integrating Tech And Social Networking
the Facts
the Implications
trend Application
second Skin
old Gold
fstr/hypr
market Drivers
key Points
economic Overview
Digital Trends - Canada - October 2014

2. imf Expects The Canadian Economy To Pick Up Speed, But Many Risks Remain
figure 9: Canada’s Gdp, By Quarter, 2008-14
figure 10: Consumer Confidence Index, Monthly, January 2008-may 2014
figure 11: Household Disposable Incomes And Savings In Canada, 2008-14
british Columbians Have The Highest Net Worth
demographic Overview
population Count And Growth In Canada
figure 12: Share Of Population Of Canada, By Territory/province, 2014
canada’s Population Is Expected To Age In The Coming Years
figure 13: Projected Trends In The Age Structure Of The Canada Population, 2014-19
who’s Innovating?
key Points
innovation In Technology
wearable Technology Sees A Number Of New Entrants
home Gaming Console Sales Continue To Grow With Users Of All Age Groups
a Bright Future For 3d Printers?
smart Tvs Are Getting Smarter
phablets Are Growing In Influence In The Market
mobile Banking Apps Get High-tech
the Consumer – Ownership Of Technology Products
key Points
household Ownership Of Technology Products
figure 14: Household Ownership Of Technology Products, July 2014
family Households Are Mostly Likely To Contain Devices Such As Tablets And Cameras
nine In Ten Tablet Users Personally Own The Device
figure 15: Personal Ownership Of Technology Products, July 2014
two Thirds Of Canadians Own A Smartphone
figure 16: Personal Ownership Of A Smartphone And Basic Mobile Phone, By Age, July 2014
the Consumer – Televisions In Households
key Points
a Small Number Of Televisions Found In Most Canadian Households
figure 17: Number Of Televisions In The Home, July 2014
figure 18: Number Of Televisions In The Home, By Household Income, July 2014
figure 19: Number Of Televisions In The Home, By Household Size, July 2014
high-definition Has Become The Norm
figure 20: Features On Home Tv(s), July 2014
figure 21: Features On Home Tv(s), By Age And Gender, July 2014
figure 22: Features On Home Tv(s), By Household Income, July 2014
the Consumer – Accessing The Internet
key Points
personal Computers Lead The Way For Accessing The Internet
figure 23: Methods Used To Access The Internet, July 2014
repertoire Analysis
figure 24: Repertoire Of Methods Used To Access The Internet, July 2014
the Consumer – Online Activities
key Points
online Shopping Activity Lags Behind Us And Uk
figure 25: Online Activities Performed In The Past Three Months (any Device), July 2014
Digital Trends - Canada - October 2014

3. on A Computer
figure 26: Online Activities Performed On A Computer In The Past Three Months, July 2014
figure 27: Online Activities Performed On A Computer In The Past Three Months In Canada And The Us, June And July 2014
on A Smartphone
figure 28: Online Activities Performed On A Smartphone In The Past Three Months, July 2014
figure 29: Online Activities Performed On A Smartphone In The Past Three Months In Canada And The Us, June And July 2014
on A Tablet
figure 30: Online Activities Performed On A Tablet In The Past Three Months, July 2014
figure 31: Online Activities Performed On A Tablet In The Past Three Months In Canada And The Us, June And July 2014
social And Sharing Activities
variations By Device
figure 32: Social And Sharing Online Activities Performed In The Past Three Months, By Device, July 2014
variations By Gender And Age
figure 33: Social And Sharing Online Activities Performed On Any Device In The Past Three Months, By Gender, July 2014
figure 34: Social And Sharing Online Activities Performed On Any Device In The Past Three Months, By Age, July 2014
the Quest For Information
variations By Device
figure 35: Information-finding Activities Performed In The Past Three Months, By Device, July 2014
variations By Gender And Age
figure 36: Information-finding Activities Performed On Any Device In The Past Three Months, By Gender, July 2014
figure 37: Information-finding Activities Performed On Any Device In The Past Three Months, By Age, July 2014
online Shopping
variations By Device
figure 38: Online Shopping Activities Performed In The Past Three Months, By Device, July 2014
variations By Gender And Age
figure 39: Online Shopping Activities Performed On Any Device In The Past Three Months, By Gender, July 2014
figure 40: Online Shopping Activities Performed On Any Device In The Past Three Months, By Age, July 2014
online Entertainment
variations By Device
figure 41: Online Entertainment Activities Performed In The Past Three Months, By Device, July 2014
variations By Gender And Age
figure 42: Online Entertainment Activities Performed On Any Device In The Past Three Months, By Gender, July 2014
figure 43: Online Entertainment Activities Performed On Any Device In The Past Three Months, By Age, July 2014
the Consumer – Social Media Usage
key Points
facebook Leads The Way In Social Media
figure 44: Usage Of The Most Popular Social Media Websites In Canada, July 2014
figure 45: Usage Of Other Social Media Websites In Canada, July 2014
figure 46: Daily Usage Of Facebook In Canada By Gender And Age, July 2014
figure 47: Daily Usage Of Google+ In Canada, By Gender And Age, July 2014
figure 48: Daily Usage Of Youtube In Canada, By Gender And Age, July 2014
figure 49: Daily Usage Of Twitter In Canada, By Gender And Age, July 2014
figure 50: Daily Usage Of Instagram In Canada, By Gender And Age, July 2014
the Consumer – Digital Trends And Chinese Canadians
key Points
chinese Canadians Access The Internet Via A Number Of Devices
figure 51: Methods Used To Access The Internet: Chinese Canadians Vs Overall Population, July 2014
figure 52: Repertoire Of Methods Used To Access The Internet: Chinese Canadians Vs Overall Population, July 2014
chinese Canadians Are More Engaged In Most Online Activities
figure 53: Online Activities Performed In The Past Three Months On Any Device: Chinese Canadians Vs Overall Population, July 2014
appendix – The Consumer – Ownership Of Technology Products
figure 54: Household Ownership Of Technology Products, July 2014
figure 55: Household Ownership Of Most Popular Technology Products, By Demographics, July 2014
figure 56: Household Ownership Of Next Most Popular Technology Products, By Demographics, July 2014
figure 57: Household Ownership Of Other Technology Products, By Demographics, July 2014
figure 58: Personal Ownership Of Technology Products, July 2014
Digital Trends - Canada - October 2014

4. figure 59: Personal Ownership Of Most Popular Technology Products, By Demographics, July 2014
figure 60: Personal Ownership Of Other Technology Products, By Demographics, July 2014
appendix – The Consumer – Televisions In Households
figure 61: Number Of Televisions In The Home, July 2014
figure 62: Number Of Televisions In The Home, By Demographics, July 2014
figure 63: Features On Home Tv(s), July 2014
figure 64: Features On Home Tv(s), By Demographics, July 2014
appendix – The Consumer – Accessing The Internet
figure 65: Methods Used To Access The Internet, July 2014
figure 66: Most Popular Methods Used To Access The Internet, By Demographics, July 2014
figure 67: Other Methods Used To Access The Internet, By Demographics, July 2014
repertoire Analysis
figure 68: Repertoire Of Methods Used To Access The Internet, By Demographics, July 2014
appendix – The Consumer – Online Activities
figure 69: Online Activities Performed In The Past Three Months (any Device), July 2014
figure 70: Most Popular Online Activities Performed In The Past Three Months (any Device), By Demographics, July 2014
figure 71: Next Most Popular Online Activities Performed In The Past Three Months (any Device), By Demographics, July 2014
figure 72: Other Online Activities Performed In The Past Three Months (on Any Device), By Demographics, July 2014
figure 73: Other Online Activities Performed In The Past Three Months (any Device) (continued), By Demographics, July 2014
figure 74: Least Popular Online Activities Performed In The Past Three Months (any Device), By Demographics, July 2014
figure 75: Types Of Online Activity Performed In The Past Three Months, July 2014
figure 76: Most Popular Types Of Online Activity Performed On A Computer In The Past Three Months, By Demographics, July 2014
figure 77: Next Most Popular Types Of Online Activity Performed On A Computer In The Past Three Months, By Demographics, July 2014
figure 78: Other Types Of Online Activity Performed On A Computer In The Past Three Months, By Demographics, July 2014
figure 79: Other Types Of Online Activity Performed On A Computer In The Past Three Months (continued), By Demographics, July 2014
figure 80: Other Types Of Online Activity Performed On A Computer In The Past Three Months (continued), By Demographics, July 2014
figure 81: Most Popular Types Of Online Activity Performed On A Tablet In The Past Three Months, By Demographics, July 2014
figure 82: Next Most Popular Types Of Online Activity Performed On A Tablet In The Past Three Months, By Demographics, July 2014
figure 83: Other Types Of Online Activity Performed On A Tablet In The Past Three Months, By Demographics, July 2014
figure 84: Other Types Of Online Activity Performed On A Tablet In The Past Three Months (continued), By Demographics, July 2014
figure 85: Other Types Of Online Activity Performed On A Tablet In The Past Three Months (continued), By Demographics, July 2014
figure 86: Most Popular Types Of Online Activity Performed On A Smartphone In The Past Three Months, By Demographics, July 2014
figure 87: Other Types Of Online Activity Performed On A Smartphone In The Past Three Months, By Demographics, July 2014
figure 88: Other Types Of Online Activity Performed On A Smartphone In The Past Three Months, By Demographics, July 2014
figure 89: Other Types Of Online Activity Performed On A Smartphone In The Past Three Months (continued), By Demographics, July 2014
figure 90: Other Types Of Online Activity Performed On A Smartphone In The Past Three Months (continued), By Demographics, July 2014
figure 91: Types Of Online Activity Performed On A Tablet In The Past Three Months, July 2014
figure 92: Types Of Online Activity Performed On A Smartphone In The Past Three Months, July 2014
appendix – The Consumer – Social Media Usage
figure 93: Usage Of Social Media Websites In Canada, July 2014
figure 94: Usage Of Facebook In Canada, By Demographics, July 2014
figure 95: Usage Of Google+ In Canada, By Demographics, July 2014
figure 96: Usage Of Youtube In Canada, By Demographics, July 2014
figure 97: Usage Of Twitter In Canada, By Demographics, July 2014
figure 98: Usage Of Pinterest In Canada, By Demographics, July 2014
figure 99: Usage Of Linkedin In Canada, By Demographics, July 2014
appendix – The Consumer - The Consumer – Digital Trends And Chinese Canadians
figure 100: Selected Demographics, White/caucasian Population Vs Chinese Canadians, June 2014
Digital Trends - Canada - October 2014

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Digital Trends - Canada - October 2014