Signs in magazines
- 1. High: represents dominance/authority
Head On: challenging, rebellious
Low: subservience, inferiority
Side On: teasing, flirtatious, aversion, villainy
- 2. Front: ageless, bland, nondescript
Back: gives depth, emphasises pattern, creates
contours
Top: youthfulness, spirituality
Side: unsure, indecisive, morally ambiguous
- 3. Blue: Authority and the law, sea, cool, often
associated with men
Pink: sweetness, tenderness, innocence, traditional
femininity
Red: danger, sin, warmth, passion, excitement, fire
Black:
dangerous, dark, sinful, dramatic, serious, melancholi
c, sad, documentary, truth
Purple: royalty, luxury, decadence
Yellow: cheery, sun, bright, happy, mellow, heat
White:
hygiene, purity, doctors, nurses, hospitals, virginal
innocence