SlideShare a Scribd company logo
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The Creative Pitch
Acadia Park
Equipment Co.
Founded by a
brother and sister
team
Acadia Park
Equipment Co.
Competitors
Big Box Retail stores like
REI, Dicks Sporting Goods,
and Modell’s Sporting
Goods
Who sell expensive outdoors
equipment and products
Acadia Park
Equipment Co.
Audience
18-40 year old
nature enthusiasts
Who want to enjoy the
outdoors at affordable
prices
High-
quality
products
anyone
can afford
to enjoy
the Great
Outdoors
provide
mission
to spread love, inspiration
and appreciation of the
Great Outdoors
vision &
goal
To make it affordable for outdoor
enthusiasts to enjoy nature
Acadia Park
Equipment
The Campaign
Attract Partnerships
Organizations who
preserve and clean-up their
communities
creative
approach
Mission
Goal
Values
Inspiration,
Appreciation and Love
of the Great Outdoors
making nature
affordable for everyone
encouraging
preservation and clean-
up
Your adventure. Your world.
Acadia Park Equipment Co.

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Project Assignment 1: Creative Pitch - daria_smith_giraud - Lang and Practice of Media Art

Editor's Notes

  1. What we want to do with this campaign is attract partnerships with local organizations who's main efforts involve research to preserve the environment and clean-up efforts in their communities
  2. Focus on Acadia Park Equipment’s Co: Mission the Inspiration, Appreciation and Love of the Great Outdoors Goal of making enjoying Nature affordable for everyone Work Ethic & Values of encouraging preservation and clean-up