The event was a successful rail jam competition that promoted Vermont Peanut Butter. Goals of increasing brand awareness and distributing stickers were accomplished. Over 12 stickers were handed out and photos taken of people with stickers. Conversations educated people about Vermont Peanut Butter. Facebook likes increased from 4,225 to 4,237 after promoting the event. The rail jam had a good crowd of 50 spectators and participants, with donated equipment and prizes. Challenges in banner placement and photos including stickers were overcome.

1. JSC Ski & Snowboard Club Fall Rail Jam Recap
This was a great opportunity for me to learn valuable skills in the fields of marketing and
advertising while increasing brand awareness for Vermont Peanut Butter.
Goals Accomplished:
 I set up the banner in a visible spot where everybody attending could see and where
photographers could get a shot of it in the background of riders.
 All the stickers I had were handed out to spectators, participants, judges for the
competition, photographers, Jay Peak marketing representative, Smugglers’ Notch
marketing representative, and I put them in the prize packs for first place, best trick, and
best fall.
 I took a couple photos of spectators and participants holding up stickers.
 A few people at the event either didn’t know or knew only a little about VT PB. One
person asked me if it was my company that I started, so I made sure that everybody I
talked to left the event that night knowing some new info. This involved talking to a few
spectators, participants from schools such as Lyndon State College, and the marketing
representatives from Jay Peak and Smugglers’ Notch.
 On 10/28/14 at about 12:30pm there was 4,225 likes on the Vermont Peanut Butter
Facebook page. As of 12:30 on 10/30/14 there is now 4,237 likes. I know a good
majority of these like have come from the Facebook post I made on the event page and
the JSC Ski & Snowboard club page announcing a chance to get free Vermont Peanut
Butter stickers at the rail jam.
The event turned out being a hit. The set up consisted of a two level scaffolding drop in
ramp with rails donated by Jay Peak and snow trucked in from Waterbury and Essex. Saga
Outerwear donated a couple jackets and mittens, a few local businesses donated gift certificates,
and not to forget the VT PB stickers. A good sized crowd of about 50 people were there either
spectating or participating in the event as well as a few photographers.
The biggest problems I faced along the way were picking the best spot to set up the banner
and finding the best photo opportunities that included the stickers. Once I realized the banner
was too wide for the scaffolding and too tall for the wooden fencing stakes, I custom rigged three
sets of two stakes screwed together. Right before the event started at 5:30 I got the banner to
stand up throughout the night. As the event went on I came up with more creative ideas to give
out stickers until they were all gone.