2. Title Sequence
Jamie Oliver Rachael Ray
The intro to Jamie Oliver’s 30
Minute Meals shows scenes of the
chef cooking, as well as other
“fast-paced” images, such as
streets bustling with people and
cars.
Conveys the idea of a quick meal
for those who lead a fast-paced
lifestyle.
The intro to 30 Minute Meals
with Rachael Ray portrays the
cook interacting with the title
of her show, and introducing
each word.
Her relaxed and cheeky title
sequence conveys the
atmosphere of her kitchen, as
well as the types of food she
cooks.
3. Jamie Oliver Rachael Ray
Images
Jamie employs the use of a timer
throughout the show, which counts
how long it has taken him to cook or
prepare each part of his meal.
He also has a camera set up to view
the inside of his oven so that viewers
can see exactly how the food should
look as it cooks.
Unlike Rachael Ray, Jamie often
promotes that he has purchased his
products from Sainsbury’s
Rachael’s show often provides
extra tips to viewers as she
cooks, such as “An assembly
line saves time,” and “Save the
asparagus trims for a super
soup.”
Ray also does not advertise
specific products or brands,
and many food labels seen on
cans and boxes have been
replaced.
4. Music
Jamie Oliver Rachael Ray
The introduction
music to 30 Minute
Meals is very upbeat
and quick paced—
which is quite
indicative of the
show, as well as
Jamie’s personal
style of cooking.
The music that
introduces 30 Minute
Meals with Rachael Ray
is very upbeat, but it
also has a relaxed and
fun feel to it—which
is also indicative of
her show and her
style of cooking.
5. SetJamie Oliver Rachael Ray
The set of Jamie’s show is, in fact, his
own kitchen and home. All of his
appliances are modern ; everything
he uses is set up in a very ideal and
easy-to-grab manner. His kitchen has
quite a personal feel to it because of
the way it is adorned with pictures
and decorative plates. Moreover, at
the end of each show Jamie sets up
his kitchen table with the food he has
cooked to show how it could be
presented for guests and family.
Rachel’s show is filmed
on a television set, and in
recent years has been
filmed in front of a live
audience. The set utilizes
bright, vibrant colours, as
well as an older-looking
fridge and oven. Ray
also uses her own brand
crockery.
6. Dishes Offered
Jamie Oliver Rachael Ray
Oliver consistently offers full three-
course meals in each episode. His
meals are something one would
expect when eating out at a
restaurant, and as a result they
require a certain level of technical
ability. He also takes the colours
and display of food into great
consideration. Moreover, each
meal needs a fast pace (a “race
against the clock”) in order to be
completed in thirty minutes or less.
Rachael Ray’s dishes are often
very simple, good-tasting
comfort food. Unlike Jamie
Oliver, Ray usually cooks
either an appetizer and entrée
or entrée and dessert in each
episode, but never a three-
course meal.
7. Behavior
Jamie Oliver Rachael Ray
Jamie uses his hands quite a bit
while cooking and talking to his
viewers. His cooking seems rushed;
however he remains calm and
efficient throughout each episode.
He explains a lot of his cooking
methods, and attempts to educate
his audience. Oliver also
occasionally relates his meals to his
family, as is the case with his dish
entitled “Pregnant Jools’ Pasta.”
Rachael also uses her hands
quite a bit while speaking,
and is often very enthusiastic
about the food she is cooking;
her behavior is very relaxed
and laid back. Ray also
converses with her viewers as
though they are old friends.
Additionally, she relates
certain meals to personal
memories and family
moments.
8. Language
Jamie Oliver Rachael Ray
“pukka”
“Full
wack”
“lovely
jubbley
”
Though he has created some
catchy words like “pukka!” Jamie
most often uses common,
everyday words and terms while
cooking such as “smack bang in
the middle,” and “dump in.” He
often describes his food as
“beautiful,” and “simple and
elegant.”
Rachael often speaks to her
viewers as though they are
old friends. Furthermore, she
has created a wide variety of
words from “yum-o!,”
“stoup,” (stew/soup), and
“GB” (garbage bowl), though
she has gained fame for the
term “EVOO” (extra virgin
olive oil).
“Yum-”O!
“EVOO”
“stoup”
9. Dress
Jamie Oliver Rachael Ray
Jamie’s dress is very casual—
most often a plaid button-down
shirt and jeans or khakis and a
cardigan. He often keeps a dish
towel looped into his belt to
keep his hands dry as he works.
Rachael often dresses in semi-
casual outfits—usually a nice
blouse and jeans.
10. Target Audience
Jamie Oliver Rachael Ray
Jamie’s 30 Minute Meals is a
show that universally appeals
to both men and women. His
target audience are people
who enjoy good food, but do
not want to, nor do they have
the time to, spend all day
preparing dinner. Moreover,
Jamie’s show is generally
targeted towards the average
family of four—people who
can afford all of the essential
equipment needed, such as
food processers, to cook
certain foods. He expects his
audience to have such kitchen
essentials, especially since
they are quintessential in
making the cooking process
faster.
30 Minute Meals with Rachael
Ray is a cooking show that
appeals more to women—
generally working mothers
who do not have much time
in their busy days to devote
to cooking big meals.
Rachael’s target audience are
every day cooks who may
only have basic kitchen
crockery, as well as those
who enjoy simple and
delicious comfort food.
11. 30 Minute Meals?
Jamie Oliver Rachael Ray
While researching and analysing Jamie and Rachael’s respective shows, I
found myself wondering if each meal did, in fact, take 30 minutes or less to
make. I decided to take on two somewhat similar dishes from each cook.
I chose to make Rachael’s
Spinach and Mushroom
Crostini and Chicken Ragu.
Though the recipe claims the
meal will take a mere 24
minutes, it does not account
for the amount of prep work,
which added about 30
minutes to my time.
From Jamie’s numerous recipes, I
decided to make his meal
entitled, “Jools’ Pregnant Pasta
with Chicory Salad and
Frangipane Tarts.” Though I was
unable to complete the meal
within 30 minutes, it is very likely
that I would have been able to
had I not had issues with the size
of my food processor.
