Daniel Kaufman summarizes a recent news article published in NYC's newspaper - #amNewYork. This SlideShare presentation includes top secrets from one of NYC's most beloved burger joint: Shake Shack.

1. 6 SECRETS YOU PROBABLY
DIDN’T KNOW ABOUT NYC’S
SHAKE SHACK
Presentation by Daniel Kaufman

2. HISTORY
Shake Shack sprouted from a hot dog
cart in Madison Square Park in
Manhattan to support the Madison
Square Park Conservancy’s first art
installation.
Source: https://www.shakeshack.com/

3. The cart was quite the success,
with Shack fans lined up daily for
three summers.
Source: https://www.shakeshack.com/

4. In 2004, the bid was
won to open a
permanent kiosk in the
Park: Shake Shack
was born.
Source: https://www.shakeshack.com/

5. CUISINE
This modern day
“roadside” burger stand
serves up the most
delicious burgers, hot dogs,
frozen custard, shakes,
beer, wine and more.
Source: https://www.shakeshack.com/

6. CUSTOMERS
An instant neighborhood fixture, Shake Shack
welcomed people from all over the city, country and
world who gathered together to enjoy fresh, simple,
high-quality versions of the classics in a majestic
setting.
The rest, as they say, is burger history.
Source: https://www.shakeshack.com/

7. IN 2015, THE COMPANY
BECAME PUBLICLY TRADED.
Source: https://www.shakeshack.com/

8. NEWS / MEDIA
Recently, amNewYork
published an article
informing readers that you
can now find a ShakeShack
at 84 locations around the
world.
Source: Jan. 28, 2016 edition amNewYork newspaper

9. Additionally, the article says, there’s so
much more to know about Shake
Shack…
Georgia Kral, Food and Assistant News
Editor of amNewYork, goes on to list
some of the top secrets she says will
make you a bigger Shack fan then ever
before.
Source: Jan. 28, 2016 edition amNewYork newspaper

10. 6 SECRETS OF NYC’S
BELOVED
Source: Jan. 28, 2016 edition amNewYork newspaper

11. 1. Even The Menu Has Secrets…
Shake Shack is
known to have
secret menu
items…
Source: Jan. 28, 2016 edition amNewYork newspaper

12. From constants like
the BLT to the Garden
Dog, to the
ShackMeister burger,
pictured, Shake Shack
keeps its fans on their
toes.

13. 2. The French Culinary Technique Sous-
Vide Inspired The Chick’n Shack
Culinary Director of Shake Shack,
Mark Rosati says, moistness is the
key to making fried chicken great.
And so he played around.
For example, he knew Chicago
chef Grant Achatz used the sous-
vide method, in which an
ingredient is cooked in an airtight
package in a water or steam bath,
before breading and frying. So he
tried it.
Source: Jan. 28, 2016 edition amNewYork newspaper

14. 3. Shake Shack could have been called
custard park, dog run or custard’s first stand
Restaurateur Danny Meyer and
Shake Shack CEO Randy
Garutti sketched plans for the
first-ever Shake Shack on the
back of a napkin in the early
stages.
Source: Jan. 28, 2016 edition amNewYork newspaper
Pictured to the right, the
sketch details the original
vision for Shake Shack.
Image: http://www.eater.com/2015/6/11/8765591/shake-shack-
napkin-sketch-scrap-paper-launch-plan-danny-meyer

15. 4. Without Eleven Madison Park - And, a Hot Dog
Cart - There Might Not Be a Shake Shack
Before there was Shake
Shack, there was a hot dog
cart. Danny Meyer conceived
of it in 2001, as part of a
public art installation in
Madison Square Park called
“I (heart) Taxi.”
Source: Jan. 28, 2016 edition amNewYork newspaper

16. The cart sold Chicago-style hot dogs and a special
Taxi Dog with homemade sauerkraut or tomato-
simmered onions for three summers before Meyer
put in a bid to operate a more permanent kiosk in the
park.
Source: Jan. 28, 2016 edition amNewYork newspaper

17. 5. Madison Square Park Is The Only Shake Shack
Without Indoor Seating
The first Shake Shack is
unique in that it does not
offer customers indoor
seating.
In order to address that
issue, the company
installed heat lamps, and
the lines form year-
round.
Source: Jan. 28, 2016 edition amNewYork newspaper

18. ….Even in Snowstorms, Fans Are There
This Saturday, (the second biggest
snow storm in NYC history), Shake
Shack Madison Square Park was
open until 2 p.m.
The company says they try to offer
something special when customers
“brave the elements in the Shack
line”, often in the form of free hot
chocolate.
Source: Jan. 28, 2016 edition amNewYork newspaper

19. 6.There May Be a Stream Under The Madison Square
Park Shack
When the original Madison
Square Park Shake Shack
was renovated in 2014-15,
a hidden underground
basement office and prep
area was added.
Source: Jan. 28, 2016 edition amNewYork newspaper

20. IF YOU LIKED THIS PIECE,
PLEASE CHECK OUT:
DANIEL KAUFMAN’S NYC
WEBSITE
Daniel first moved to New York in the late 1990’s.
Now based our of Brooklyn, NY, Daniel has found
his home. He also started his own company in
NYC, Brooklyn Labs, which develops and builds
mobile apps.