1. Don Belisle, Sr.
Owner of
Recore Trading
Company, L.L.C.
PRSRT STD
U.S. POSTAGE
PAID
FIVE MAPLES
continued on page 2
is efficiency and this place has it to the MAX. In today’s
e-commerce environment we see a lot of instances where
the information age can hurt our business but Jim has
embraced it and made it work for him. Here are some of
the things they do:
They have a very well maintained e-bay store with over
60,000 items in it. Typically Tom’s sells more parts on
E-bay than any other yard. Did I mention this yard sits on
only 2.5 acres!!! They also have their own web site store
equally well maintained. They have 2 sales persons who
do strictly e-commerce.
When the cars arrive they are brought to the inventory/
wash/video building. All cars are cleaned thoroughly,
assigned a stock number and inventoried. Then they do a
narrated video of the car, completely circling it, describing
the parts as well as they can. At a point they actually start
the car and move it a bit to show the motor and transmission
working. At any later time when a customer is considering
VOL. 5, ISSUE 3 – MAY 2015
22 Manchester Road • Derry, NH 03038
www.recoretrading.com
Efficiency in Action!
By Don Belisle, Sr.
A couple of months ago we ran a
step up and meet article on Tom’s
Foreign Auto Parts in Waterbury,
CT. Jim Eitvydas is the owner of the
business and a friend of mine. I met
Jim a number of years ago at one of
the industry trade shows. Jim is very
active in the ARA organization, so we
meet at least once a year at the ARA Trade Show often
times more than that. Once we run a step up and meet
article on a particular business we typically present
them with a laminated copy of the article suitable for
wall mounting. I took the opportunity to hand deliver
this plaque to Jim so that I could visit him and get a tour
of his facility. When I arrived at Jim’s impeccably clean
yard, we met up with Sandy Blalock who was in the state
working with the Connecticut Auto Recycler’s Assoc. As
many of you know Sandy writes for the ARA magazine, is
a consultant and mentor to people in the industry and a
wealth of information relating to the auto salvage industry.
Jim took the opportunity to give both Sandy and me a tour
of his operation. What I saw at Jim’s place was nothing
short of amazing! One of the things that excites me most
Newsletter
“What I saw at Jim’s place was nothing
short of amazing!”
Jim Eitvydas and Sandy Blalock

2. buying the engine from that car he can go to their web site
watch the video and listen to it run! They can also look at
any other part they are considering buying.
All of the small parts are tagged and bar coded then
photoed. Jim has a photo booth set up to take great photos.
First the tech scans the bar code from the inventory tag then
takes the photos. All the pics are wirelessly transmitted to
their inventory data base, their web site store and their
e-bay store. All this info shows up on the computer screen
in the photo booth. Holy Cow are these guys efficient! Jim
told me he has over 450,000 photos of parts in his e-bay
store. The parts then go to their storage location that is also
bar coded for easy retrieval.
Jim introduced me to Dan who is their IT guy. Dan actually
wrote the software program that they use. I know what you
are saying-“We don’t have an IT guy.” The good news is
that Jim is licensing and will be selling this software to
other yards.
Jim inventories and sells a lot of parts that you would not
normally sell. He is able to do this because the parts are
inventoried and photoed with the color code of the car.
This way a consumer can buy the part in the correct color
and not need to have it painted. Jim explains that he is
selling gas doors, console inserts and even fenders in the
correct color. Another item Jim sells a lot of is ECM’s, I
EXPERIENCE
As buyers and processors of catalytic
converters and a leader within the
industry, Recore Trading is celebrating
over 25 years in the business. We have
specialized in catalytic converters since
the very beginning of cat recycling.
2
Tom’s Foreign Auto Parts utilizes their 2.5 acres extremely well
Efficiency in Action! Continued from Page 1
know a lot of yards shy away from ECM sales but it is
working for Jim.
As Jim explained to me a very big part of e-commerce is your
feedback. To maintain good feedback they offer a six month
100% warranty on all parts. He says if parts need to be
returned they take them back with a smile. In many instances
they ship the return label with the part just in case it needs to
come back. This is very reassuring to the customer.
The rest of their parts are stored in a traditional manner,
albeit very organized and clean. The dismantling area
is very clean and organized with computer terminals
installed. Every part sold is squeaky clean- no exceptions.
I don’t have any financial interest in anyone buying Jim’s
software I just wanted to share what a very successful
yard is doing to embrace e-commerce and make it work.
Jim was graceful enough to let me do this. This place is
amazing!
If any of you are doing something of interest to our industry
that you are willing to share let us know we’d be happy to
present it here. Thanks for reading!
Tom’s Foreign Auto Parts

3. 3
continued on page 4
When and how did you join DES NH and why?
Tara: I joined the Department in April of 2007 as the
Pollution Prevention Specialist for the State. I always
wanted to make a difference in respect to the environment.
I like to do outreach projects and the idea of being a public
servant, though many times is thankless, appealed to me. I
am also a “learner”; my parents always thought I would be
a professional student because I was always asking, “Why?
Or How come?”
What is your background and what is the key reason you
chose this business, or did it choose you?
Tara: I have a Bachelor’s of Science in Marine Science and
Biology (with a specialty in Chemistry & Environmental
Science) from Coastal Carolina University and a Master’s
of Science in Ecology & Environmental Sciences from the
University of Maine. I grew up in Southern Maryland where
I heard “Save the Bay” my entire life. Water quality and
environmental science have always seemed to be a part of
my anatomy.
Was there anyone influential in your decision to become
part of this industry?
Tara: My grandfather recycled tractors and “tinkered” on
old cars in Michigan; I never thought much of it when I
was younger but now I look back on the times I would
walk through his shop and barns looking at all of his old
stuff wondering how to make it work or how to restore it.
I think I have the heart of a “recycler” wrapped up as an
environmentalist. Ironically, my father-in-law also ran a
salvage yard in Maine so my husband and I often talk about
how things used to be done vs. the industry today.
What are some of the changes you have seen over the years
within the industry since the Green yards program began?
What do you think is the most significant change?
Tara: I began with the Green Yards
Program late in the game. I have
heard the horror stories of what these
facilities used to be vs. what they are
today in respect to environmental work
practices. The reason the Program has been so successful
is the approach that was taken on implementing the Best
Management Practices. Members of the industry and the
DES Staff sat down to discuss what the rules are and how
to comply with them. There were educational meetings on
the health and environmental hazards that come with the
automotive recycling industry. I get calls all the time from
other states either asking how our program is so successful
and what we did to get the facilities into compliance. I
simply respond that we talked to the industry and treated
them with respect. We acknowledged the importance of
the industry and stressed that we were not set out to shut the
facilities down but to instill sustainable change in order to
preserve the integrity of the land and water.
One of the stories that my
predecessor Pam Hoyt-Denison
and Jeff Kantor go back to is of the
day that the original 13 Certified
N.H. Green Yards met at the
State House and received their
certificates from the Governor.
After receiving the certificates, the facility owners and
operators were walking down the steps of the state house
and one operator out of Pelham was talking to his daughter.
He sighed and with tears in his eyes, he said, “I can’t
believe that I’m no longer just a junkman. The governor has
proclaimed me a Certified New Hampshire Green Yard. I
have never been this proud in my life.”
Each time Jeff and/or Pam tell that story, it gives me chills.
It makes me realize that the most significant change is the
relationship and respect that was achieved by just working
together. That does not mean that enforcement does not
happen and that this program is perfect. It just means that
there is a mutual respect between both parties. I call it the
Bob Phelps clause…the facilities have gone from “Junkyards”
to “Salvage Yards” to “Motor Vehicle Recycling Facilities”.
What is the most interesting part of your job as the Green
Yards Coordinator?
Tara: The “grumpy old men”…what I mean by that is
the people. I enjoy going out and talking to owners and
operators about their business and how things have changed
over the years. I hope they learn as much from me as I do
from them.
Taken the summer of 2010 Tara Albert with the interns in front of the car crusher
at Car World in Candia, NH. Left to right: Tara Albert, Caitlin Cullerot, Adam
Sprague and Bill Trethaway.
EQUIPMENT
Recore Trading Company is the only
catalytic converter buyer throughout the
Northeast and beyond with a state-of-the-
art in house precious metals lab, milling
and sampling line and de-canning stations.
We have the expertise to sort your cats into
categories of similar precious metal content to maximize return.
Then de-cann and process them in house, analyze in our lab
and pay you for every gram of precious metals you sold us.
Doing everything in house cuts out all of the middlemen and
we sell our product to an automobile manufacturer.
Step Up And Meet Tara Albert And The NH DES

4. 44
What is the most difficult part of your job?
Tara: Enforcement. I hate going out to a facility and finding
compliance issues that I know have been discussed over and
over. It is a necessary evil in my line of work. There are
times when the “white hat” approach does not work.
The other part that is difficult is being bound by rules
and laws. Working for the Department of Environmental
Services does not give me the authority over anything and
everything. I may personally agree with a complaint and/or
industry need but if it does not pertain to the environment, I
have no jurisdiction. It is hard explaining that in a way that
leaves everyone satisfied.
Where do you see the industry headed?
Tara: There is no one answer to that question.
Environmentally, the leaps and bounds that have occurred
in operating practices and awareness over the last decade
have been amazing. It makes me proud to be a small part
of it. I see that these practices will continue and improve
over time.
Economically, I think there needs to be a level playing field
on all parts, including environmental responsibilities in
order for the industry to grow. I am not sure how or when
that will happen but with strong industry leaders and with
an increased understanding of regulatory authority things
will start to change.
I also see an aging demographic within the industry. The
incoming generation brings a lot to the table; however, we
cannot lose the knowledge, sweat and tears of the retiring
men and women. It will be very interesting over the next
PRECIOUS METALS KNOWLEDGE
Recore Trading Company has spent years
analyzing 1,000’s of cats in our lab and
have proven time and time again that no
grading system will maximize a customer’s
profits. The value of just one cat from the
same year, make and model vehicle can
vary dramatically from $70 to $185 based
on the precious metals content and on the
PGM market when it was manufactured.
Selling your catalytic converters as precious metals and
getting paid based on the return of the precious metals is the
only clear, transparent way to maximize your bottom line.
decade to see how the activities at yards change and also
the business practices.
What are the main benefits for a salvage yard to become a
Certified NH Green Yard?
Tara: As a
Certified NH
Green Yard,
you are able
to make a
statement
that your
facility is in
compliance
with all of
the rules and
regulations
regarding
your business
AND that
you have gone above and beyond to establish business
standards that exceed compliance with all regulations.
There has been some confusion about the Green Yards
Program vs. becoming a Certified NH GreenYard. All motor
vehicle recycling facilities in New Hampshire are regulated
by the Green Yards Program. Some of the facilities have
voluntarily gone above and beyond compliance regulations
in their day-to-day operations to become Certified NH
GreenYards. Obtaining this certification requires substantial
professional commitment to preventing pollution. The
certification recognizes those efforts. Becoming certified is
completely voluntary but just makes good business sense.
Editor’s note: NH salvage yard owners and their state
environmental agency enjoy the best relationship of any
state in the country. This didn’t happen by accident it came
from mutual respect and cooperation and the tireless work
of Jeff Kantor, Pam Hoyt, Bob Phelps, and Tara Albert. This
relationship continues today.
Tara Albert may be reached at her office in Concord, NH,
by phone 603-271-2938, by fax 603-271-2456 or by email
tara.albert@des.nh.gov.
Step Up And Meet Tara Albert And The NH DES Continued from Page 3
Tara and Michael Albert with their son Otto.
Tara holds informational meeting.
Tara Albert with Brian Lee, owner of White Mountain Auto Brokers in Dalton,
NH on June 16, 2011 the day his facility received NH Green Yard Certification.

5. 6
Our specialized customer service team
offers broad, comprehensive insurance
coverage from “A” rated carriers for:
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With higher limits and lower
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Member of the Sullivan Group
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D I S M A N T L I N G • R e c y c L I N G • S c R A p M e T A L

6. How To Test And Track Your
Marketing Strategies By Mike French
“Half the money I spend on
advertising is wasted. The trouble
is I don’t know which half.”
~ John Wanamaker
“The three most important words in
marketing are: Arithmetic, arithmetic
and arithmetic.” ~ Denny Hatch
With business dollars tighter these days and advertising
projects still a necessity to the health and growth of most
auto recycling businesses, it’s very important that you
spend your advertising dollars very wisely.
To get the most bang for your advertising buck, never roll
out an ad campaign of any kind, until you have FIRST tested
it on a smaller scale. The reason for this is, if the campaign
fails you have only risked a little and if it succeeds, you
can enlarge it later. Even then, you must still be cautious
because there are so many factors involved in the success
and failure of any ad campaign. A good rule to follow in
advertising is to never risk more than you are willing or
able to lose. Even the best advertising campaigns can fail.
Some of the factors that can affect your results are: the
weather, the amount of competition, the attractiveness of
your offer, the buying climate, the economy, the day your
ad hits, the reputation of your company, or your market-
to-message match. These are just a few of the factors that
can affect the results of your advertizing.
Test everything! Test different headlines, different offers,
different response devices, different marketing strategies,
different mailing lists, and different products. And it’s
very important to test only one thing at a time so you will
know what made it work. If you plan to mail a marketing
piece to a large mailing
list, of say 10,000 or more
addresses, you should test it
first by mailing it to a small
cross section of 1,000 taken
randomly from across the
entire list. If the test brings
the results you desire, then
you can mail your mailing to the rest of your list.
Test new display ads, sales letters, marketing strategies, or
a new product before spending a lot of money. Run these
past some of your current customers. Don’t complicate
this process. Keep it simple and straight forward. Involve
only a dozen or so of your best customers and get their
opinion. Ask them to look at your ads and tell you which
ones they do or don’t like and which ones would make
them want to make a purchase.
Track the results of every advertising method you use to
show you where to spend your money for the best return
on your advertising investment. You don’t want to sink a
lot of money into campaigns that bring little or no results.
To know how many responses you’ve gotten on a particular
ad campaign use a dedicated toll free phone number that
you don’t use for anything else. Then, when your phone
bill comes, you will be able to count the calls. Everywhere
that number appears on your telephone bill, you will know
that call was in
response to your
campaign.
You can get these toll free numbers from AT&T. They
are cheap – even with the amount charged for each call
received. They are called “ready lines” because they ring
through your regular phone lines without you having to
get any special phones or equipment. In other words, you
don’t have to have a special phone installed in order to
use them.
Another way to track the response to your advertizing is to
simply have your sales people ask callers where they heard
about you. This does NOT have to be tedious for your
employees. Customers usually don’t mind being asked
where they heard about you. Be sure to have a simple
system that’s easy for your sales staff to use to record the
information as they receive it from the customer.
For example, when a customer
says he saw your ad in the “yellow
pages,” your sales person can easily
put a check mark next to the words
“Yellow Pages” on a form that you
have printed and placed next to each
phone. This form should have all the
advertising listed you use, such as: Newsletter, Mailer,
Radio, Newspaper, Penny Whistle, Referral, Yellow Pages,
etc. Make it easy for your staff to do and it will get done.
At the end of the month you will know exactly which type
of advertising is working (or not working) for you. Then
you will know how to make adjustments.
Finally, before you spend any of your hard earned money
on a large advertising project of any kind, remember to
apply the two important success rules of Malcolm Decker:
test and test again.
Rule #1: “Test everything.”
Rule #2: “See Rule #1.”
6
COMMITMENT
Whether you have 10 catalytic converters, 100 or 1,000’s,
Recore Trading Company is committed to and welcomes the
opportunity to earn
your business. You
work hard, so you &
your family deserve to
maximize your profit.
You will get paid
MORE at RECORE!
1-800-555-5555

7. USED EQUIPMENT
FOR SALE
2011Aljon580CLbaler,locatedinCentralFlorida $245,000
2008 OverBuilt Baler/Logger $200,000
1994 EZ Crusher/Electric, Stationary $25,000
2002 OverBuilt Model 10 HS Crusher,
Portable, GM Gas Power Source $75,000
2012 OverBuilt Baler/Logger $290,000
2013 OverBuilt Model 10 HS Crusher, Fully Loaded $125,000
YELLOW & BLUE = $GREEN$
We will entertain any reasonable offer!
For more information on all new and used equipment email:
sales@overbuilt.com or call 605-352-6469 or 800-548-6469.
“Featured on Fox Business News Manufacturing Marvels”
Check out the video on our website at: www.overbuilt.com.
ROLL OFF CONTAINER AND
PICK UP SERVICE
This service is available throughout the Northeast and beyond
for all the automotive scrap
Recore Trading purchases.
We offer prompt, courteous
service, immediate cash
payment and our truck
drivers are some of the best
within the industry.
“No Texting Please”
“U R @ Risk” By D.j. Harrington
While visiting tow yards and auto
recyclers in Massachusetts, one owner
told me about an employee who hit
a parked car on a downtown street.
When he showed up to the accident
and found out that his own truck was
at fault, he was furious. The driver had
been texting his girlfriend, never saw
the parked car and ran right into it.
Later I saw on YouTube, a lady in a large shopping mall
parking lot, smacked into a 1972 T-Bird Classic. She never
saw the “car show” of classic cars in the lot. She jumped
a curb and headed right into the “car show” and hit the
very first car on display.
Driver distraction is one of the leading causes of motor
vehicle accidents. Each year, thousands of people are
injured or killed in accidents caused by distracted driving.
One by one, victims of texting-related accidents have
begun to seek legal remedies to compensate for their pain
and suffering.
January 2009, the National Safety Council urged State and
Federal lawmakers to ban the use of cell phones and other
text-messaging devices while driving. Since then, 14 states
plus the District of Columbia have banned texting while
driving. This is extremely dangerous as well as negligent.
When a motor vehicle accident linked to texting causes a
traumatic brain injury or other bodily harm, there may be
grounds for a personal injury or a wrongful death lawsuit.
We all know from billboards and television commercials
about the local personal injury law firm. In Florida, every
other commercial is spouting about how they can get you
money, and you don’t pay a thing unless they collect.
So now that I have given you the background, here is a
tip to prevent one of these lawyers from calling on your
company. Listen up owners.
One recycler I met has a sticker displayed on the dashboard
right in front of the driver that reads, “No Texting,
Instant Messaging and/or Web Surfing While Driving”.
7

8. 603-437-3000 • 855-647-3267 • Fax: 603-437-1313
WE WELCOME YOUR COMMENTS Please know that any article or information in our newsletter is the expressed opinion of the writer. If you are enjoying our newsletter,
we’d love to hear from you and if for any reason you are not, just let us know, and we will remove you from the mailing list. Contact us at sales@recoretrading.com.
PROUD MEMBERS OF:
Newsletter
WWW.RECORETRADING.COM
25th
Celebrating Our
Anniversary
1989-2014
OUR DOCK IS OPEN MONDAY
THROUGH FRIDAY
Recore Trading’s dock is open
Monday through Friday from
7:30 AM to 4:00 PM for drop
off with professional buyers
available for immediate cash
payment.
“No Texting Please” “U R @ Risk”
Continued from Page 7
A battery company that I visited had a sticker just below
the door handle on the flat bed trucks that read “Drive Safe
and Come Home Alive”.
The best one I found was a plastic sign 3 ½ inches by 2
inches placed on the dashboard in front of the passenger
seat of a tow truck that read:
Texting, Instant Messaging
and/or Web Surfing
while driving is
PROHIBITED!
Please Report Driver to:
XYZ Towing Unlimited, Inc.
1-800-228-5670
A new hand-held cell-phone ban went into effect January
3, 2012. Under the new rule, commercial motor vehicle
drivers will not be able to hold, dial, or reach for a
hand-held cell phone, including those with push-to-talk
capability. Hands-free phone use is allowed, as is the use
of CB radios and two-way radios.
Remember, drivers who use cell phones are four times more
likely to get into accidents. Our drivers need to use their
phones properly and safely while performing their duties.
Can you tell I don’t care for ambulance chasers? So put
signs up for your drivers, go over this article at your next
employee meeting. But, for goodness sake, PLEASE STOP
TEXTING, and keep your eye on the road! I want everyone
that goes to work in the morning to come home safe that
night to the family they are busting their butt for.
Until next time.
Correspondence regarding this article should go to: Phone Logic, Inc.,
2820 Andover Way, Woodstock, GA 30189
D. J. Harrington is an author, journalist, seminar leader, international
trainer, and marketing consultant. He works primarily with customer
service personnel, and his clients include such world-class companies as
General Motors, DuPont, Caterpillar and Damon Corporation.
He may be reached at 800/352-5252. E-mail: dj@djsays.com. 52 weeks a
year, we are as close as your telephone. Visit www.djsays.com to order my
books ~ “Your Prescription for Life” and “Mastering the Art of Success”.
Check out my NEW eLearning system on djsays.com!
Laughter Is The Best Medicine
“THREE WISHES”
A government employee sits in his office and out of
boredom, decides to see what’s in his old filing cabinet.
He pokes through the contents and comes across an old
brass lamp. “This will look nice on my mantelpiece,” he
decides, to take it home with him. While polishing the
lamp, a genie appears and grants him three wishes.
“I wish for an ice cold diet Pepsi right now!”
POOF! He gets his Pepsi and drinks it.
Now that he can think more clearly, he states his second
wish.
“I wish to be on an island where beautiful nymphomaniacs
reside.”
POOF! Suddenly he is on an island with gorgeous females
eyeing him lustfully. He tells the genie his third and last
wish:
“I wish I’d never have to work ever again.”
POOF! He’s back in his government office.
Whatever plans you have to
celebrate this Memorial Day,
we hope you will take the
time to honor those who have
served and those serving in our
military today. Have a happy
and safe holiday weekend and
remember if you drink, please
don’t drive.