Un "template" para crear un informe de métricas de redes sociales. Los datos utilizados son KPIs de Facebook.

1. CÓMO CREAR UN
INFORME DE MÉTRICAS DE REDES SOCIALES

2. ÍNDICE
-
1. Fans
2. Alcance
3. Engagement
4. Mejores & peores contenidos
5. Datos sociodemográficos
6. Análisis de la competencia
7. Conclusiones

3. FANS

4. 1. FANS
OBSERVACIONES RECOMENDACIONES
Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem
Ipsum has been the industry's standard
dummy text ever since the 1500s.
The industry's standard dummy text ever
since the 1500s, when an unknown printer
took a galley of type and scrambled it to make
a type specimen book.
Nuevos fans: 14,566
Crecimiento de 34%
164,444 165,422 171,435
204,733
240,434
255,000
Enero Febrero Marzo Abril Mayo Junio
Evolución mensual de fans
Total de fans: 255,000

5. ALCANCE

6. 2. ALCANCE
OBSERVACIONES RECOMENDACIONES
Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem
Ipsum has been the industry's standard
dummy text ever since the 1500s.
The industry's standard dummy text ever
since the 1500s, when an unknown printer
took a galley of type and scrambled it to make
a type specimen book.
Alcance orgánico: 54,040
Alcance viral: 95,360
Alcance pago: 23,330
164,444 165,422 171,435
204,733
240,434
255,000
Enero Febrero Marzo Abril Mayo Junio
Evolución mensual del alcance total
Alcance total: 172,730

7. ENGAGMENT

8. 3. ENGAGEMENT
OBSERVACIONES RECOMENDACIONES
Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem
Ipsum has been the industry's standard
dummy text ever since the 1500s.
The industry's standard dummy text ever
since the 1500s, when an unknown printer
took a galley of type and scrambled it to make
a type specimen book.
Tasa media de engagement: 0,87%
Interacciones: 21,202
0.82
0.94
1.23
1.54
0.92 0.87
Enero Febrero Marzo Abril Mayo Junio
Evolución mensual de engagement

9. MEJORES & PEORES CONTENIDOS

10. 4. MEJORES CONTENIDOS
OBSERVACIONES RECOMENDACIONES
Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem
Ipsum has been the industry's standard
dummy text ever since the 1500s.
The industry's standard dummy text ever
since the 1500s, when an unknown printer
took a galley of type and scrambled it to make
a type specimen book.
Copy
ER: 0,89% ER: 0,82% ER: 0,79%
Copy Copy

11. 4. PEORES CONTENIDOS
OBSERVACIONES RECOMENDACIONES
Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem
Ipsum has been the industry's standard
dummy text ever since the 1500s.
The industry's standard dummy text ever
since the 1500s, when an unknown printer
took a galley of type and scrambled it to make
a type specimen book.
Copy Copy Copy
ER: 0,09% ER: 0,02% ER: 0,01%

12. 5. DATOS SOCIODEMOGRÁFICOS

13. 5. DATOS SOCIODEMOGRÁFICOS
OBSERVACIONES RECOMENDACIONES
Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem
Ipsum has been the industry's standard
dummy text ever since the 1500s.
The industry's standard dummy text ever
since the 1500s, when an unknown printer
took a galley of type and scrambled it to make
a type specimen book.
58%
18-24
de los fans
son mujeres
franja de
edad primaria
Fans por ciudad (top 5)
Madrid
Barcelona
Valencia
Málaga
Sevilla
5,550
4,650
4,000
3,750
3,450

14. 6. ANÁLISIS DE LA COMPETENCIA

15. 6. ANÁLISIS DE LA COMPETENCIA
OBSERVACIONES RECOMENDACIONES
Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem
Ipsum has been the industry's standard
dummy text ever since the 1500s.
The industry's standard dummy text ever
since the 1500s, when an unknown printer
took a galley of type and scrambled it to make
a type specimen book.
Marca 1
CONTENIDOS ACCIONES

16. 6. ANÁLISIS DE LA COMPETENCIA
OBSERVACIONES RECOMENDACIONES
Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem
Ipsum has been the industry's standard
dummy text ever since the 1500s.
The industry's standard dummy text ever
since the 1500s, when an unknown printer
took a galley of type and scrambled it to make
a type specimen book.
Marca 2
CONTENIDOS ACCIONES

17. 7. CONCLUSIONES

18. 7. CONCLUSIONES
a. Lorem Ipsum is simply dummy text of the printing and typesetting.
b. Contrary to popular belief, Lorem Ipsum is not simply random text. It
has roots in a piece of classical Latin literature from 45 BC.
c. There are many variations of passages of Lorem Ipsum available, but
the majority have suffered alteration in some form.
d. The generated Lorem Ipsum is therefore always free from repetition,
injected humour, or non-characteristic words etc.

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