Apply these product photography tips given in this PDF gradually to see what makes your online store look the more presentable.
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2. You'll need to
effectively photograph
and market your
products in a way that
makes your visitors and
prospects want to
convert.
3. 1. Don't be afraid to use
your smartphone's
camera.
Newer smartphones boast
powerful camera lenses and
settings that allow you to
optimize your shots for the
different types of light and
environments you might shoot in.
4. 2. Shoot from a
tripod for photo
consistency.
To ensure consistency across
your products, you'll need a
tripod. And luckily, buying one
isn't always the big, industrial-
sized investment it used to be.
5. 3. Choose natural light
or artificial light.
A single lighting setup
might not work for every
product — a lighting
arrangement that works
for some products might
weaken the appearance of
others.
6. Natural Light
Natural light refers to sunlight —
simple as that. It's also known as
"soft light" because the sun casts a
larger, softer range of light than,
say, a lamp shining directly on the
product
7. Artificial Light
Artificial light includes candles,
fire, and more commonly, light
bulbs. It's also referred to as "hard
light" because it produces a
smaller but more focused light
surface.
8. 4. Fill or bounce your
light to soften
shadows.
Whether you use natural light
or artificial light, you'll need to
lessen the shadows that any
potential hard light casts on
the opposite end of a product.
9. There are three ways to do this:
Fill Light
Include another, less-intense light source to
supplement your main light. This additional light is
called your fill light and is used as a
counterbalance to soften the natural shadow your
main light produces behind an object.
10. Flashbulb Bounce Card
A bounce card, or reflector card, is a small card
that "reflects" or "bounces" the main light back onto
the surface beneath your product to reduce
shadows.
11. Standalone Bounce Card
For beginners to product photography, this bounce
card can effectively replace your fill light, which
counters the hard light from the camera flash or
lamp that's facing toward the front of your product.
12. 5. Use a sweep or
portrait mode to
emphasize the
product.
There isn't one right way to position your
product, lights, and bounce cards – they
can change dramatically depending on
your background. But don't choose a
background based on what's easiest to
create.