Using Social Media For Recruiting And Targeting Diversity

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Using Social Media For Recruiting And Targeting Diversity Dr. William J. Ward aka @DR4WARD Social Media Professor S. I. Newhouse School of Public Communications Syracuse University

Technology Business

Social Recruiting
http://www.dr4ward.com/dr4ward/2013/05/how-did-linkedin-revolutnize-the-world-of-recruiting-infographic.html
Wednesday, September 18, 13

http://www.dr4ward.com/dr4ward/2013/05/how-did-linkedin-revolutnize-the-world-of-recruiting-infographic.html
2009 2012 2013
Wednesday, September 18, 13

http://www.dr4ward.com/dr4ward/2013/06/what-is-the-ecosystem-of-linkedin-infographic.html
Wednesday, September 18, 13

Groups
http://www.dr4ward.com/dr4ward/2013/09/what-is-the-growth-of-linkedin-groups-and-how-useful-are-they-infographic.html
Wednesday, September 18, 13

Used LinkedIn Search to Target Groups
and People
Wednesday, September 18, 13

Used LinkedIn Advanced Search to
Identify Relationships, Groups,
Industry and Location
Wednesday, September 18, 13

Search
Results for Keywords
LinkedIn Groups Results for:
•2,328 Diversity
•824 African American
•1,120 Latino
•856 Latina
•1,147 Seniors
•846 Disability
•504 LGBT
•2,577 Asian
•222 Native American
LinkedIn Individual Proﬁles Results for:
•469,971 Diversity
•99,803 African American
•96,380 Latino
•117,281 Latina
•206,093 Seniors
•394,448 Disability
•31,169 LGBT
•454,511 Asian
•79,475 Native American
Wednesday, September 18, 13

https://www.linkedin.com/ads/
Wednesday, September 18, 13

1. Do Advanced Keyword Searches on LinkedIn
2. Identify Individuals
3. Identify Individual Relationships and Connections
4. Identify individuals and groups they belong to
5. Identify groups and individuals that belong to the group
6. Join these groups, reach out and connect to individuals,
listen, engage and build relationships
7. Targeted Advertising on LinkedIn
8. Measure Results
Wednesday, September 18, 13

https://www.facebook.com/about/graphsearch
Wednesday, September 18, 13

http://www.dr4ward.com/dr4ward/2012/06/how-does-advertising-compare-through-facebook-vs-google-infographic.html
Wednesday, September 18, 13

1. Do Keyword Searches on Facebook Graph
2. Identify Individuals
3. Identify Individual Relationships and Connections
4. Identify individuals and groups they belong to
5. Identify groups and individuals that belong to the group
6. Join these groups, reach out and connect to individuals,
listen, engage and build relationships
7. Targeted Advertising on Facebook
8. Measure Results
Wednesday, September 18, 13

https://twitter.com/search-advanced
Wednesday, September 18, 13

https://support.twitter.com/articles/76460-using-
twitter-lists
Wednesday, September 18, 13

https://ads.twitter.com/start-now?ref=us-ps-go-branded-tw
Wednesday, September 18, 13

Measure Results
https://vimeo.com/71468688
Wednesday, September 18, 13

1. Do Advanced Keyword Searches on Twitter
2. Identify Individuals
3. Identify Individual Relationships and Connections
4. Identify individuals and Lists they created or belong to
5. Identify individuals that belong to the list
6. Follow these individuals and lists and reach out and connect
to individuals
7. Targeted Advertising on Twitter
8. Measure Results
Wednesday, September 18, 13

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80% of respondents to the Pew survey reported going online for answers to their health questions. 94% of patients say brand reputations is crucial in selecting a facility; however only 26% of hospitals connect with patients via social media 96% of nearly 23,000 respondents used Facebook to gather information about healthcare, with 28% using YouTube and 22% using Twitter 45% of patients said information found via social media would affect their decisions to seek a second opinion. More than 40% of respondents reported that information found via social media would affect the way they coped with a chronic condition or their approach to diet and exercise There are also a few good case studies as well, specifically the Mayo Clinic and the Cleveland Clinic Health Hub.

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Andrew Hetzel, VP of Corporate Communications for Blue Cross Blue Shield of Michigan, speaking at S.I. Newhouse School of Public Communications Global Leaders In Digital & Social Media Speaker Series #NewhouseGLDSM at Syracuse University. Speaking on "Big Data vs. Big Regulation in the Quest for Consumer Loyalty - How digital and social media can achieve health and marketing outcomes in a highly regulated environment." - How the Affordable Care Act is forcing health insurers to get more personal, despite the regulatory limits of HIPAA. - Why the largest health insurer in Michigan for 74 years sees social and digital media as vital to its future. - Experiences with digital health tools and e-prescribing in Michigan.

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Using Social Media For Recruiting And Targeting Diversity

1. Using Social Media For Recruiting And Targeting Diversity Dr. William J. Ward aka @DR4WARD Social Media Professor S. I. Newhouse School of Public Communications Syracuse University Wednesday, September 18, 13

2. Social Recruiting http://www.dr4ward.com/dr4ward/2013/05/how-did-linkedin-revolutnize-the-world-of-recruiting-infographic.html Wednesday, September 18, 13

3. http://www.dr4ward.com/dr4ward/2013/05/how-did-linkedin-revolutnize-the-world-of-recruiting-infographic.html 2009 2012 2013 Wednesday, September 18, 13

4. http://www.dr4ward.com/dr4ward/2013/06/what-is-the-ecosystem-of-linkedin-infographic.html Wednesday, September 18, 13

5. http://www.dr4ward.com/dr4ward/2013/06/what-is-the-ecosystem-of-linkedin-infographic.html Wednesday, September 18, 13

6. http://www.dr4ward.com/dr4ward/2013/06/what-is-the-ecosystem-of-linkedin-infographic.html Wednesday, September 18, 13

7. http://www.dr4ward.com/dr4ward/2013/06/what-is-the-ecosystem-of-linkedin-infographic.html Wednesday, September 18, 13

8. http://www.dr4ward.com/dr4ward/2013/06/what-is-the-ecosystem-of-linkedin-infographic.html Wednesday, September 18, 13

9. http://www.dr4ward.com/dr4ward/2013/06/what-is-the-ecosystem-of-linkedin-infographic.html Wednesday, September 18, 13

10. http://www.dr4ward.com/dr4ward/2013/06/what-is-the-ecosystem-of-linkedin-infographic.html Wednesday, September 18, 13

11. Social Recruiting http://www.dr4ward.com/dr4ward/2013/05/how-did-linkedin-revolutnize-the-world-of-recruiting-infographic.html Wednesday, September 18, 13

12. Social Recruiting http://www.dr4ward.com/dr4ward/2013/05/how-did-linkedin-revolutnize-the-world-of-recruiting-infographic.html Wednesday, September 18, 13

13. Groups http://www.dr4ward.com/dr4ward/2013/09/what-is-the-growth-of-linkedin-groups-and-how-useful-are-they-infographic.html Wednesday, September 18, 13

14. Groups http://www.dr4ward.com/dr4ward/2013/09/what-is-the-growth-of-linkedin-groups-and-how-useful-are-they-infographic.html Wednesday, September 18, 13

15. Groups http://www.dr4ward.com/dr4ward/2013/09/what-is-the-growth-of-linkedin-groups-and-how-useful-are-they-infographic.html Wednesday, September 18, 13

16. Used LinkedIn Search to Target Groups and People Wednesday, September 18, 13

17. Used LinkedIn Advanced Search to Identify Relationships, Groups, Industry and Location Wednesday, September 18, 13

18. Search Results for Keywords LinkedIn Groups Results for: •2,328 Diversity •824 African American •1,120 Latino •856 Latina •1,147 Seniors •846 Disability •504 LGBT •2,577 Asian •222 Native American LinkedIn Individual Proﬁles Results for: •469,971 Diversity •99,803 African American •96,380 Latino •117,281 Latina •206,093 Seniors •394,448 Disability •31,169 LGBT •454,511 Asian •79,475 Native American Wednesday, September 18, 13

19. https://www.linkedin.com/ads/ Wednesday, September 18, 13

20. https://www.linkedin.com/ads/ Wednesday, September 18, 13

21. 1. Do Advanced Keyword Searches on LinkedIn 2. Identify Individuals 3. Identify Individual Relationships and Connections 4. Identify individuals and groups they belong to 5. Identify groups and individuals that belong to the group 6. Join these groups, reach out and connect to individuals, listen, engage and build relationships 7. Targeted Advertising on LinkedIn 8. Measure Results Wednesday, September 18, 13

22. https://www.facebook.com/about/graphsearch Wednesday, September 18, 13

23. https://www.facebook.com/about/graphsearch Wednesday, September 18, 13

24. http://www.dr4ward.com/dr4ward/2012/06/how-does-advertising-compare-through-facebook-vs-google-infographic.html Wednesday, September 18, 13

25. http://www.dr4ward.com/dr4ward/2012/06/how-does-advertising-compare-through-facebook-vs-google-infographic.html Wednesday, September 18, 13

26. Wednesday, September 18, 13

27. Wednesday, September 18, 13

28. Wednesday, September 18, 13

29. Wednesday, September 18, 13

30. Wednesday, September 18, 13

31. Wednesday, September 18, 13

32. Wednesday, September 18, 13

33. Wednesday, September 18, 13

34. 1. Do Keyword Searches on Facebook Graph 2. Identify Individuals 3. Identify Individual Relationships and Connections 4. Identify individuals and groups they belong to 5. Identify groups and individuals that belong to the group 6. Join these groups, reach out and connect to individuals, listen, engage and build relationships 7. Targeted Advertising on Facebook 8. Measure Results Wednesday, September 18, 13

35. https://twitter.com/search-advanced Wednesday, September 18, 13

36. https://support.twitter.com/articles/76460-using- twitter-lists Wednesday, September 18, 13

37. https://support.twitter.com/articles/76460-using- twitter-lists Wednesday, September 18, 13

38. https://support.twitter.com/articles/76460-using- twitter-lists Wednesday, September 18, 13

39. https://support.twitter.com/articles/76460-using- twitter-lists Wednesday, September 18, 13

40. https://support.twitter.com/articles/76460-using- twitter-lists Wednesday, September 18, 13

41. https://ads.twitter.com/start-now?ref=us-ps-go-branded-tw Wednesday, September 18, 13

42. https://ads.twitter.com/start-now?ref=us-ps-go-branded-tw Wednesday, September 18, 13

43. https://ads.twitter.com/start-now?ref=us-ps-go-branded-tw Wednesday, September 18, 13

44. Measure Results https://vimeo.com/71468688 Wednesday, September 18, 13

45. Wednesday, September 18, 13

46. 1. Do Advanced Keyword Searches on Twitter 2. Identify Individuals 3. Identify Individual Relationships and Connections 4. Identify individuals and Lists they created or belong to 5. Identify individuals that belong to the list 6. Follow these individuals and lists and reach out and connect to individuals 7. Targeted Advertising on Twitter 8. Measure Results Wednesday, September 18, 13

47. Using Social Media For Recruiting And Targeting Diversity Dr. William J. Ward aka @DR4WARD Social Media Professor S. I. Newhouse School of Public Communications Syracuse University Wednesday, September 18, 13

Using Social Media For Recruiting And Targeting Diversity

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