2. The need… We want to congratulate a family member or friend for an important achievement… I want to let everybody know that I am opening my new restaurant…. I want to know how many people will support my initiative… or complaint… … TO REACH THE WORLD WITH 1 TWEET
3. The solution 1 2 3 (when number of supporter reached or time reached) YES, WE KNOW, IT’S AWESOME
4. The technology (task queue) which allow us to send up to 100 messages per second in a totally elastic way.
5. The benefits Gain collective voice… Create awareness… Make big noise… Encourage community spirit… Link same minded individuals together… Value added analytics… Get the World to Notice!
6. The business model Improve your message awareness and relevance by coordinating your supporters to tweet the same message at the same time. In the process you will increase your number of followers and get all the analytics. GET THE WORLD TO NOTICE!! Segmented markets: 1. Companies or organizations needing massive marketing. 2. Individuals needing massive spread of their ideas. 3. PR and marketing agencies. Extreme programing. Listen to customers. Developing strategic relationships Monitoring and generating value added information for customers Automated Services Social Media PR and marketing agencies Twitter tools (Radiant6, Hoot suites) Google (App Engine) GoDaddy (Hosting) Twitter (Platform Web Sales Social Media Indirect (Agency) App Engine engineers App Engine service User content generation `Analytic tools Free up to 100 tweets Transaction revenues through an usage fee for bigger volumes Transaction revenues for advanced features Variable Cost (app engine) Fix Cost (Engineers)
