We all get a lot of requests for feedback - in this series we tear down some of these requests to point out what is going well and areas they could get a little better.

1. How Gold’s Gym Gathers User Feedback Via
Email

2. Nice work, I know and love
Gold’s - Of course I’ll open this
email!

3. Glad I caught this - it’s in the “I’ll read these someday but
probably not tab (AKA Promotions).

4. I know you are excited to hear from me but caps over
email can be confused with yelling!

5. Let’s crack this email open and get the feedback party
started!

6. My Voice? I thought this was a Gold’s
Gym survey?

7. Oh - this IS a Gold’s
survey!

8. Maybe swap these two?

9. Nice call to action, it even
matches the logo!

10. I know you are excited but let’s tone down the caps!

11. Being able to answer your
first question from within
this email would be nice

12. Team is good but a
real person’s info
here would be great

13. Ok let’s get started - for real this time!

14. I got a little click happy and clicked “Take
Survey” before I was ready.
When I was ready 10 minutes later
clicking on the “Take Survey” button took
me here.

15. That awesome Gold’s
logo would look nice here.

16. I really like you
guys or I would
have given up by
now

17. It would be neat to
see a Gold’s email
address here!

18. 30 Minutes Later

19. Nice work letting me
know what Gold’s I am
reviewing since I work out
at multiple locations

20. Gold’s logo please!

21. I was ready to give feedback
when I got here. Let’s get to
the questions!

22. I like having the option to
select more than one, nice
work Gold’s

23. Good use of bold to call
attention to what you want me
to rate

24. Nice! I love having the option
to go back if I get a too click
happy

25. Overall experience is important and
should be scored but maybe a free
form text area would be better?
Boiling my feedback down to a single
number is hard

26. Bold = Good!

27. Matrix questions are
awesome but too many
can be hard on the eyes

28. +1 for being specific again

29. This is a odd question.
How can there be more
than one “Best”?

30. I thought you knew me better
than this Gold’s. None of the
locations I visit offer child
care.

31. Two 10 point questions on
one page - nice time saving.
We should have been doing
this all along!

32. Survey nerd alert! This sounds a lot
like the NPS question but the scale is
wrong (should be 0 - 10). Probably
trying to stay consistent?

33. My first free form text
option - And it’s gamified!

34. Thank you for respecting
my privacy

35. Winning feels good

36. Yes! Social all the things to
create brand ambassadors

37. Are there more
questions?

38. Nice call to action

39. But the first thing I wanted to
do when this page loaded was
click this

40. Maybe the call to action
should stick out more? Making
it yellow would match the
Gold’s logo and call more
attention to it!

41. I made it through the whole survey
so the chances of me leaving a
review are pretty good!

42. Sharing the good & the
bad makes me trust you

43. 5 Minutes Later

44. Feedback Loop = Closed

45. Local number! Nice

46. I did give some pretty specific
feedback so a more personalized
reply would have got me excited -
even if it took longer to arrive

47. This was probably
supposed to be the Gold’s
logo

48. I still think it would have looked
nice up here this whole time

49. What did you think about this teardown?
Do you have a survey or feedback loop you want us to
teardown?
Let us know!
Teardown@Qualaroo.com
I loved it It was ok I did not like it