Craig Pennington

Greater St. Louis Area United States

Sr. Director, Marketing and Business Development at ADM Diagnostics

Medical / Health Care / Pharmaceuticals

Experienced, international healthcare marketing professional with broad base of global B2B and B2C marketing experience, encompassing strategic planning, market research, lead generation, interactive marketing, copywriting, art direction, media planning & buying, web design & architecture, social medias, database/direct-marketing, sales and sales support, public relations, sales promotion, campaign management and event coordination. Provided forward-thinking leadership in a team environment and has worked independently serving as sole source marketing department. Focused on achieving continuous, results oriented, profitable and measurable business performance.