1. Course title: Globalization of Business
Department of Technology and Business
Semester: Spring Semester 2015
Name of lecturer: Professor Craig S. O’Connor, Georgetown University
Course code: BKIB201
Type of course: Compulsory
Year of Study: 1st
Number of credits: 6
Objective of the course:
This course will seek to deepen insight into globalization of business and on how businesses
become and remain international in scope. It covers the philosophy, concepts and principles of
managing international enterprises, both large and small. Case studies are used extensively to
illustrate the issues faced and approaches used by global companies.
Goals of the Course:
1. To gain an understanding and appreciation of the globalization of the world marketplace and its
diversity.
2. To present ways in which international firms cope with economic conditions; finance and
accounting practices; marketing and advertising practices; local, national and international politics;
and personnel and management problems arising from cultural and ethical variants.
3. To develop a working knowledge of the national and multilateral institutions active in
international business.
4. To expose students to the present and future opportunities in international business and
emerging markets.
Learning methods and course implementation:
The course includes lectures, uncompelled reading of the presentation and case studies included in
the course packet, and writing of essays. Also students are required to take a part in workshops
and/or projects.
Course evaluation: Participation activity in contact days (20%), group assignments (20%), and
individual assignments (60%).

2. Lecturing times: 14-16.5.2015
Course Schedule
14 May 2015
10:00 – 10:30 Introduction to the Course
10:30 – 13:30 Globalization of Business
Productivity and National Competitiveness
13:45 – 17:00 Big Emerging Markets: China and India
17:00 – 19:00 Big Emerging Markets: Russia and Brazil
15 May 2015
10:00 – 12:30 Cultural Issues in Global Business
12:30 – 15:30 International Marketing and Strategy
15:30 – 17:00 Case Study – Zara: Fast Fashion and Global Business
17:00 – 19:00 University of Hong Kong Case Study: L’Oreal – Expansion
in China
16 May 2015
10:00 – 12:00 International Trade & Project Finance; Managing Foreign
Exchange Risk
12:00 -14:00 International Financial Institutions: World Bank;
European Bank for Reconstruction & Development; Asian
Development Bank; International Finance Corporation, etc
14:00 – 15:30 Harvard Business School Case Study – Ponsse: From Finland
to Global
15:30 – 17:00 Ivey School of Business Case Study - Marimekko
(A Focus on Growing International Sales)
17:00 – 19:00 Final Examination

3. Instructor Biography
Craig O'Connor has served as an Adjunct Professor of International Business at Georgetown
University in Washington, D.C. since the spring semester of 1997. He also serves as a Professor of
Project Finance in Georgetown University’s McDonough School of Business. Professor O'Connor
designed the Special Topics Course: Marketing Strategies for Emerging Markets offered in the
MBA Program for the first time in the Fall of 2009. In 2003, Professor O'Connor received the
Georgetown University Dean’s Award for Excellence in Adjunct Faculty Teaching.
Professor O'Connor has taught Globalization of Business at Centria University of Applied
Sciences in Kokkola in May 2008, May 2011, and May 2013, and taught Business Policy and
Strategy in November 2008.
Professor O’Connor has worked as a full-time professional for the Export-Import Bank of the
United States in Washington, D.C. since January 1993. He currently serves as the Director of
Business Development for Ex-Im Bank’s Alternative Energy Group within the Project and
Structured Finance Division. He works closely with renewable energy exporters, international
customers, and project developers to create “Bankable” project structures. In 2008, he created the
Bank’s Renewable Energy Business Development Initiative. In the years since this Initiative was
launched the Bank has authorized over $2 billion in support of renewable energy exports.
Professor O’Connor began his career at the Bank in January 1993, as the Loan Officer for the
Middle East and North Africa, was appointed as the Bank’s Environmental Liaison Officer in
1994, and served as a Director for International Business Development from 1998-2008, where he
covered the Asia Pacific and Latin America Regions.
Mr. O’Connor’s academic background includes a BA in Finance from the University of Missouri,
and an MBA with a concentration in International Business from American University in
Washington, DC.