2. www.usebrinks.com
Craig Buschmann
Co-Chair of the Chemical, Energy, and
Agriculture Practice Group; Member of the
Green-Tech Practice Group
US and International patent and trademark
applications, litigation, portfolio management
Technical experience includes the area of
mechanical and electromechanical technology in
the areas of green tech (wind turbines,
bioreactor and bioremediation facilities, CO2
sequestration, water filtration), energy, sporting
goods, medical devices, and others
Mountain States Super Lawyers – Rising Star,
IP Law, 2010-2012
2
3. Director, Asset Services
3
Andrew Godsey
Head of GTT Group’s Brokerage/Divestment service
where he has been part over 100 transactions since
2006 worth over $6B.
Participates in management of strategic accounts
and special initiatives including comprehensive
valuation analyses, patent asset sales, strategic
acquisitions, and complex buy-side advisories.
Recognized as one of the World’s Leading 300 IP strategists by Intellectual Asset
Management Magazine.
Holds a Bachelor of Science in Communication from Western Washington
University and an MBA from University of Utah’s David Eccles School of
Business .
4. www.usebrinks.com
Overview
Why a business plan/strategy matters
The importance of doing your research
How and when to obtain a patent application and/or
other IP
The need for protection and it's relationship to value
creation
4
5. www.usebrinks.com
Why a Business Plan/Strategy Matters
Why this is necessary before pursuing protection
How will you monetize your technology
How it helps you in finding support/funding
Key business models: license vs. build - examples,
cautionary tales, when appropriate to pursue each
approach
5
6. www.usebrinks.com
The Importance of Doing Your Research
A great idea is only a great idea if you can take
advantage of it
Searching for prior art to save time and money
Tools to use: USPTO database, Google Patents, etc.
6
8. www.usebrinks.com
How and When to File a Patent
Application and/or Other IP
A great idea is only a great idea if you can take
advantage of it
Searching for prior art to save time and money
Tools to use: USPTO database, Google Patents, etc.
8
9. www.usebrinks.com
The Need for Protection and Its
Relationship to Value Creation
Legal aspects
Business aspects
The importance of an early exit strategy and value
creation goals
Patent Market Index for Energy Space - what does the
transactional market look like
9
